Author: Georgie Vineeth

Writing compelling subject lines is both art and science. Getting your recipients to open the message and take action is…

Some say email marketing is outdated, but I refuse to agree, you know why? Because the numbers say otherwise. According…

As an eCommerce email marketer, I’ve always been curious to know how successful retailers conquer their biggest fear—abandoned carts with…

Despite brick-and-mortar stores still holding the major share of global retail sales, eCommerce investments are on a steady rise. One…

Table of Contents How to calculate shopping cart abandonment rate? Why should retailers invest in recovering abandoned carts? How to…

According to Forrester’s research, brands can lose up to $18 billion a year in revenue due to shopping cart abandonment.…