Strengthens The Bond With Customers
Newsletters have the power to offset the baneful effects of sales campaigns./ Newsletters reinforce the efforts of sales campaigns. They contain communication without strings, that customers truly enjoy and appreciate. This is a smart way to share valuable information e.g., sharing a video that shows how to style a trench coat sent to customers who recently bought it from your store or tips on how to maintain and store the product.
This builds loyalty and respect for the brand, increases goodwill and through good word-of-mouth, grows audience.