35+ Free Abandoned Cart Email Templates

Did you know that abandoned cart emails have an average 45% open rate? This is even more impressive if you know the fact that the global eCommerce sector has only a 15% open rate. Subject Lines decides the open rate of an email campaign. Over 80% of successful abandoned cart subject lines are generic, yet crisp and attractive. You can implement the FOMO effect, mention offers, even add emojis to your email subject line.

Remind the Customer What They’ve Left Behind. Your cart abandonment email template’s major purpose is to present the products in the visitor’s cart. Ideally, the items should be visible before he or she has to scroll down, and also, it should perfectly resemble the actual cart—including colors, sizing, and any other variations. Use both text and visuals to represent the abandoned products.

Email Copy directly affects your abandoned cart email’s click-through rate. From the conversion perspective, this is the single most important element of a cart recovery email. A good email copy will convince the visitor—give them a good reason to resume the purchase. There are different strategies to bring back lost customers. You can incorporate the FOMO effect or use social proof. However, it doesn’t matter what you do, an email copy should always reinforce the message from the email subject line.

Why Do I Need CTAs in My Email Template? Well, study shows that Emails with call-to-action increased clicks 371% and sales 1617%. In the simplest terms, a CTA is what encourages readers to take a specific action and directs them to a destination that you want. The CTA of your abandoned cart email should explicitly state how to return to the abandoned cart.