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Our comprehensive analysis covers leading eCommerce brands in the Automotive industry. We’ve tracked their email marketing strategies to identify trends and best practices. Here are the brands we analyzed.
The deliverability rate for all brands considered in the Automotive industry is excellent, with all emails being successfully delivered to the inbox.
Since the inbox rate is perfect, there may not be any specific strategies to enhance deliverability in this case. However, in general, strategies like consistent sending patterns, good sender reputation, and maintaining an optimal text-to-image ratio in emails help ensure high deliverability.
Average inbox rate
Average Spam Rate
Total Emails Analyzed
Download Subject Line Inspirations from All Brands
Preview texts often work to complement the subject lines. For example, if the subject line is about discounts (e.g., “Get $50 OFF”), the preview text reinforces this with more details such as the specific products on sale.
Brands use urgency-driven preview texts like “Ends Today” and “Limited Time” to prompt immediate action, reinforcing the time-sensitive nature of the subject line.
Some brands use personalized language like “Thank you for subscribing” in preview texts, adding context.
Clarifying the Offer: The preview text often helps clarify the offer mentioned in the subject line, like adding more details about discounts.
The automotive industry, based on the data, primarily focuses on promotional emails. A significant portion of emails come under the”Other Category” emails, which includes product launches, seasonal, and thematic emails.
This suggests that automotive brands are highly focused on driving sales and engagement through promotions while also sending strategic product or seasonal campaigns to attract customers at key moments.
Note: Other email types include product launches, Holiday and seasonal emails, and thematic email types.
Promotional
Relationship Building
Educational
Other
The most commonly used CTA words and phrases include “Shop Now,” “Buy Now,” “Learn More,” “Get Started,” and “Order Now.”
The strategy of the automotive industry, based on CTA usage, is heavily focused on direct action-oriented CTAs, urging customers to make immediate purchases (e.g., “Shop Now,” “Buy Now”).
This aligns with a promotional-driven approach, aiming to boost conversions quickly. Many CTAs also emphasize product discovery (e.g., “Shop By Vehicle”), indicating a focus on simplifying the purchasing decision for customers.
The overall trend shows a clear intent to drive action and urgency with strong, direct calls to purchase or engage.
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In Quarter 1 of 2025, automotive brands have shown a strong focus on promotional email marketing. A majority of emails centered around discounts, limited-time offers, and seasonal sales.
The use of urgency-driven subject lines and clear calls to action (CTAs) has been effective in driving immediate customer engagement and conversions. However, there is room for improvement in relationship-building emails and educational content.
Moving forward, the industry is likely to integrate more personalized email strategies by leveraging customer data for better segmentation and targeted offers. The emphasis will remain on optimizing mobile responsiveness and testing send times to maximize open rates and customer engagement.
Company
Products
