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10 Tips for Valentine’s Day Email and SMS Campaigns

valentine's day email and sms campaigns

Valentine’s Day is the most romantic day of the year, which means there’s no better time to show your customers how much you appreciate them. Whether they’re single, dating, or married with kids…Valentine’s Day is a great opportunity to remind them that you care about their happiness and well-being. 

In this post, we’ll share some tips on using Valentine’s Day email and SMS campaigns as part of your Valentine’s Day sale strategy, including what kind of content works best, when you should start your campaign each year, and more!

1. Create a Valentine’s Day Template

The first thing you should start preparing for Valentine’s day is to design email and SMS templates for your Email and SMS campaigns.

Things to remember when you design your Valentine’s Day Email and SMS template:

  • Make sure to use a template for your email and SMS campaigns because it saves time and can be more creative. Templates are the best way to ensure that your Valentine’s Day email and SMS campaigns will look professional and consistent.
  • Include a good call to action in your template. If you want people to buy something from you, this is where you can encourage them to do so by clicking through to another website or making an order on their phones. Make sure it’s easy for them!
  • Make sure the design of your Valentine’s Day email template is mobile-friendly because most people check their emails while they’re on the go! 
  • Make sure the information on your template adds value to your reader and optimize your campaigns with the right font and color for your campaigns.

Here’s an example of a Valentine’s Day email template from BayEngage!

valentine's day email template

2. Come up with cheesy subject lines.

Add a cheesy Valentine’s day subject line or pick-up line along with your email and SMS campaigns to stand out from other brands, and make sure your lines crack your customers up and are excited to see your products.

Remember, If you are writing an email, come up with catchy subject lines that will drive your prospects to open an email. Also, use relevant emojis to make it more engaging and exciting. Take a look at these examples for your upcoming Valentine’s Day email and SMS campaigns.

  1. MAC Cosmetics- 💘 In the mood for love? Crush on these products
  2. Sweets for your Sweetheart 🍫
  3. Gifts that say “👁️ ❤️ U.”
  4. FILA- Last chance to get the perfect gift for ❤️ Day.

3. Add a Touch of Red to Your Newsletter

Red is a color that stands out. It grabs attention, and it’s also associated with love and romance. For this reason, using red in your Valentine’s Day email and SMS campaigns can be particularly effective for Valentine’s Day.

Here are some ways you can use red to help boost the impact of your emails:

  • Red text on white or light backgrounds is easier to read
  • Use red text to share any important information in an infographic that has a lot of other content going on around it (like an image) so people don’t miss what they need to know!
  • If you have any message you want people to read quickly, put those words in red to stand out from all the other elements on your page!

Here’s an example of a Newsletter from Starbucks. This is a great example of using special days according to your business. They have used their theme color, red, and have come up with a unique hashtag for the event!

starbucks example

Source: Pinterest

4. Focus on handwritten notes and unique packaging rather than discounts and coupons.

personalized gifts on valentine's day

Most people don’t want to receive a discount or coupon on Valentine’s Day. They’d rather prefer something personalized, like a handwritten note and unique packaging. Personalized messages can be more engaging and heartwarming for the customers who buy stuff from you!

So if you’re looking for ways to make your upcoming Valentine’s Day email and SMS campaigns stand out from the crowd, consider making each package special and memorable by sending handwritten notes or using custom packaging that reflects your brand’s personality. You can even use these ideas year-round if you want!

5. Create FOMO for your Valentine’s Day Email and SMS Campaigns!

Time is of the essence when it comes to getting your message in front of your audience. If you have a limited-time offer, consider including a countdown timer on your Valentine’s Day email and SMS campaign so that customers know exactly when the offer ends. You can also use this to remind them about an upcoming event or product launch that they might have forgotten about.

create fomo

There are many ways to remind customers that there are only a few minutes left!

  • Set a timer on your website with exciting headings! Example: Use code VALENTINE40 to get 40% off on all the bestselling products
  • Send Email campaigns with a perfect CTA to redirect the customers to your website. Check the theme, CTAs used, and the cheesy subject lines!
  • Ping your customers via SMS to remind them of the offers that are about to end. For example: 
  • These reminders can boost your sales during Valentine’s Day.

6. Remind shoppers of free gift wrapping service.

free gift wrapping service

When it’s Valentine’s Day, people expect a lot from your end! One of them is a free gift-wrapping service with all orders.

  • Use printable quotes to personalize gifts and make them more memorable. Be sure to include the link where they can download the quote or give it in the text of your email/SMS campaign.
  • Use printable quotes as an opportunity to add a personal touch to gifts. You could send one with every order or offer it as an extra incentive for shoppers who spend certain amounts on Valentine’s Day items (e.g., “For orders over $100, receive this printable quote for free!”)

7. Send an SMS Reminder

If you have an existing customer database, SMS reminders are a great way to reach out to customers who have purchased from you in the past. It’s also an effective method for reaching out to customers who have not yet purchased with your company.

sms reminders

SMS reminders can be used as lead generation and conversion tools by sending out messages that entice users into clicking on links or filling out forms. For example, you can use text messaging to promote special offers or discounts on Valentine’s Day products or services that might interest your target audience. 

You could also use it as an opportunity to remind people about upcoming events and promotions related specifically to Valentine’s Day (e.g., deals on special gifts). You can get exciting Valentine’s Day SMS templates from marketing softwares like BayEngage. Here’s an example of a valentine’s day SMS template!

{SiteName}: Love makes you fly! {FirstName}, get ready to take off with our His&Hers suitcase sets. Free shipping on all purchases over $50! Use {DiscountCodeUrl} and get a free personalized card and gift wrapping service with every purchase. Text STOP to opt out.

8. Offer free shipping on all products.

free shipping

Free shipping is a great way to increase customer loyalty and attract new customers. It’s also one of the easiest ways to increase your conversion rates, which can lead to higher profits.

According to Marketing Land, 90% of consumers would shop online more often if given the option of free shipping. So use this strategy in your Valentine’s Day email and SMS campaigns to increase sales!

If you’re looking for an easy way to boost sales this Valentine’s Day, offering free delivery will help you achieve your marketing goals.

9. Target influencers!

Influencers are people who have a large following on social media. They can be easily found by searching for relevant hashtags on Instagram, Facebook, and Twitter to identify influencers in your niche.

target influencers

Assemble a list of influencers and contact them via email or social media. Try reaching out to them personally before sending them an automated message, as this will make it more likely for them to respond to your outreach.

If you do send out emails, keep it short and sweet! You want to get their attention right away, so they read the entire email. To keep it minimal, skipping any long introductions or unnecessary text will be helpful for the readers to skim through easily. Make sure that it adds some kind of benefit for the reader, so there’s something in it for them too!

When engaging with influencers over social media, always reply quickly. You can just say, “Hey there! Thanks for reaching out 🙂 We’ll get back in touch soon :)” This shows how responsive and engaged their audience brands really are and also shows that companies care about what users think about them.

10. Plan a post valentine’s day offer!

post valentine's day sale

Even after Valentine’s day, people go shopping or go on tours for a mini vacation. So this is the right opportunity for Ecommerce stores to extend their sale for a day or two. This can be beneficial to your business in many ways:

  • Plan for post-Valentine’s Day traffic as well – couples often spend Valentine’s Day exploring new places and shopping together at malls or stores nearby. Make sure you can cater to couples after Valentine’s Day too!
  • Remember that you can always launch another Valentine’s Day Email and SMS promotional campaign later to keep your customers engaged.
  • You can also put it on the website using the tag ‘extended sale.’
  • Increases website traffic organically

Wrapping it!

Once you’ve got it down, remember that your Valentine’s Day email and SMS campaigns are an important part of a successful digital marketing strategy. You also need to make sure that you’re optimizing for SEO, creating relevant content for your audience, and making it easy for them to find what they’re looking for on social media channels like Instagram, Facebook, etc. If you are struggling with creating your email or SMS campaigns, don’t hesitate to look for email marketing software for your business.

Picture of Jerusha Carolin

Jerusha Carolin

Jerusha Carolin is a Content Marketer at TargetBay, an eCommerce Marketing Cloud used by thousands of online stores across the globe. She loves content research and enjoys writing content on anything related to email marketing. She is a lisztomanic who loves to listen to music to keep herself lively and optimistic about life.

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