Opening an eCommerce store by finding a platform is just halfway through the sea when it comes to running a successful eCommerce store. Like every other business owner, you would even have the question: How can you increase sales on Shopify?
You’re not alone! The struggle to increase sales has now become a common problem for every eCommerce business. With the increase in the competition, nearly 2 million people are competing in the marketplace to generate the ROI.
Though there might be thousands of strategies, everything doesn’t work for every business. At some point, you have to think outside the box to capture and nurture your potential customers.
In this article, let’s explore the issue further. We have traffic but no sales on your Shopify, and we have the ten best way to increase sales on the Shopify platform.
Got traffic but no sales on Shopify? Know why:
While eCommerce revenue is predicted to grow $5.4 trillion USD by 2022 and has way crossed longer by 2023, in the contradiction, are you someone who gets good traffic but no sales on Shopify?
Then it’s high time to put yourself in the shoes of shoppers and think–why aren’t they attracted?
Let us break down a few key reasons for that–why in your mind:
1. Lack of trust
Nowadays, shoppers have become way smart when they step into an eCommerce store. They don’t hesitate to try out new products or brands if you build trust right off the bat. But how? That’s where reviews pop in underneath the product to build trust at first sight.
2. Poor navigation
No one is free to explore or inquire about how to navigate between pages, where the cart icon is, where to pay, or how to add/remove the product. Make it as easy as possible for the shopper to navigate through and find out what they are looking for.
3. Not mobile-friendly
With 96% of the USA population having smartphones, who sits on the desktop? People prefer to purchase anything on the move. Never miss out on the opportunity to get more sales on Shopify without making your eCommerce store mobile-friendly.
4. Poor-quality product images
It’s not always about the content; it’s even about the product image quality and clarity that you portray to grab your audience’s attention. Just like your product description, image is also a part of product marketing.
5. Wrong audience
There are loopholes that you might be attracting the wrong audience; well, it might be because of the wrong SEO strategy or the wrong geographic and demographic targeting on paid ads. Fine tunning it can boost your sales on Shopify.
6. Wrong message
It’s you who has to lighten your customers by sending them to the right page. As a business, every customer is unique, and so are their search and needs. Directing every traffic to the homepage doesn’t yield any result; instead, it redirects them to the product/service page or even the landing page for conversion.
7. Improper product description
There is no one better than you to explain every detail of the product to your customers in the description box. Failing to do that can make your customers jump on to your competitors who have done that great.
8. Store design
If your store looks like every other store, you will be forgotten among the competitors. You have to position yourself as a brand and be at the top of their minds. Make it look good and make it look like you, as unique as always from everyone.
9. No proper on-time update
One great mistake most eCommerce store owners make is not updating their customers on time. While 64% of customers want to hear from their favorite brand, it is in your pocket to do that, be it a product launch, product upgrade, flash sales on Shopify, or time-sensitive offer; keep them posted via email and SMS automation tool.
Now that you might have understood why you have a conversion issue. Let’s now jump down into how to resolve this issue and get more sales on Shopify.
10 Best ways to increase sales on Shopify store
1. Connect to the email marketing platform
Regardless of other marketing channels, email marketing is one go-to channel for every eCommerce store owner and marketer, is cost-effective and generates $36 for every $1 spent.
Although there are many email automation tools in the market, some tools like TargetBay, Omnisend, MailerLite, and Mailmodo, which have Shopify integration, can help you design a professional email and use the advanced segmentation to send targeted emails and increase your sales on Shopify platform.
2. Use cross-selling strategy
As an eCommerce store owner and marketer, you must develop many strategies, including cross-selling, to make sales on Shopify like on any other e-commerce platform.
You might offer an extended warranty, but suggesting a product with their existing purchase can do wonders for your business. For instance, you can cross-sell laptop screen guards and scratch-resistant covers after they purchase a laptop.
Similar to that, retaining your customers is one of the best strategies ever, rather than acquiring new ones. By doing this, you increase the amount of money each customer spends with you.
3. Focus on customer retention
Working hard and acquiring new customers is great for a brand, but nurturing and encouraging loyal customers is an even stronger way to increase your sales on Shopify.
Loyal customers are an asset to your eCommerce store. Nurturing them can turn them into brand advocates who refer you to their friends and family. A study shows that retaining 5% of customers brings in 75% of sales.
4. Write the best product description
One important aspect of being an eCommerce store owner is product descriptions. How well you write matters—it can either break or make sales. Let us tell you how.
Running a store online, your customers don’t have a chance to hold your product, smell it, or touch it. They jump on to read the product description to better understand what it is and how.
In short, product descriptions are your salesperson speaking on your behalf to generate sales on the Shopify store.
5. Leverage customer reviews
The crucial part is to collect and display underneath your every product to increase sales. Yes, being in an eCommerce store for years, we’re pretty sure you must know the power of customer reviews.
According to Statista, 42% of the USA population find customer reviews more helpful in purchasing decisions. These customer reviews can be categorized into two categories: site reviews and product reviews. Both play their own roles.
Review management tools like TargetBay’s BayReviews can do this effortlessly. You can send unlimited review request emails to collect and display on your website to improve your listing score, build trust, and increase sales.
6. Offer rewards for referrals
We are in an era where nothing comes for free, even loyal customers, except incentivization for certain actions or at least seasonal times. Rewards like offering points, coupons, free products, or free shipping can make your customers return for more.
One more way to integrate reviews and rewards is by incentivizing your customers to drop reviews. As an eCommerce store owner for years, you must have known the power of rewards. Yes, tools like TargetBay, which seamlessly integrates email & SMS automation, reviews collection, and rewards programs, can make this process smooth and in a loop.
It’s not that you have to juggle between tools to make this happen with us; under our wing, you can make this possible to increase your sales with Shopify.
7. Use eCommerce SEO
Like other marketing channels, SEO is one crucial factor to consider in order to boost your Shopify sales. Grabbing the attention of your target audience organically isn’t an easy task; though it takes more time, it yields consistent results in the future. Agree?
Making a strong SEO by incorporating a proper density of keywords not only makes your rank on SERP but also ranks in the Shopify platform.
8. Use coupon marketing strategy for cart recovery
When it comes to online stores, people abandoning their carts is a common problem every business faces. Now, leaving it or taking that up for conversion is a strategic part to consider.
On the other hand, every abandoned cart is not done intentionally, or your customers are on for a better price. However, reminding them to come back is the goal of every business. We would suggest not giving a coupon immediately but instead sending a reminder email and SMS after a time interval.
Adding a coupon can make a big difference.
9. Sell on multiple platforms
As an eCommerce store, selling on one platform does not yield results. Selling in multiple channels is a great way to increase sales.
Shoppers stick to one platform when looking for the product; if you aren’t actively listing on that platform, you are losing sales. On the other hand, if your competitors are selling on that platform, it’s then even worse.
Like other sales ideas, making your presence in big marketplaces like Amazon, Walmart, and Etsy can bring more conversions in addition to Shopify.
10. Always make an upsell
Opposed to cross-selling, upselling is one of the best options for increasing sales. You aren’t selling new products to your customers; instead, you are upselling the product in which they have already shown interest.
Remember how McDonalds offers upsale, by asking if you want to supersize your meal? In that way, they push their expensive option to someone already interested in their standard option.
Now you must have got the ten best tips to increase your sales on the Shopify platform. We know this may change from one business to another. However, implement it right then to see the difference.
Increase your Shopify business today with a little effort
Well, you don’t need to implement every tip discussed in this article to see the impact on your business. However, start with a little by connecting your Shopify store with TargetBay, an all-one eCommerce marketing solution–that can ease your work of keeping your customers posted, showcase the reviews, and incentivize them for every action without juggling between third-party tools.
