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Why Your Business Should Pay Attention to Email Marketing

pay attention to email marketing

We are in the age of digital communication, and email is one of the most effective ways to reach your audience. 

Not only is it a direct way to communicate with customers, but it’s also a powerful and affordable way to reach your customers that can be used for various marketing tactics.

Moreover, email marketing is popular and most used by small businesses and brands. It is also cheaper than social media or pay-per-click (PPC) advertising, yet it can deliver a high ROI. 

If you are not using email marketing software for your business, then it means you are missing out on many of your potential customers. This blog will look at why your business should pay attention to email marketing and how you can use email marketing for your business.

Why Should Your Business Pay Attention To Email Marketing?

Traditional marketing is a thing of the past. Gone are the days when businesses could set up a billboard, put up a radio commercial or even run a full page in a print magazine and expect to get any results. 

Today, people are more distracted than ever. They don’t have time to focus on traditional marketing. They need something that will grab their attention and bring them back to your business right now! That’s where email marketing comes in.

Email marketing is an intelligent way of marketing to potential customers, and many businesses are using it to get their products and services out there. 

It’s relatively cheap to do, and it allows you to communicate directly with your customers without having to spend a lot of time or money on advertising. It is also an excellent way of getting yourself known and getting your name out to the public.

1. Keeps Connected

When well-executed, email marketing can be a powerful tool to help you stay in contact with your audience and gain their trust. It always helps keep the mailing list updated with fresh content and offers from time to time.

But how should you go about building an overall plan for your emails? What are some excellent examples of emails that get people excited?

Often, the best way to get people’s attention is to share what’s going on in your business and the industry. That can be done through a blog outlining new products and services that you’re launching or explaining what’s attracting clients to you instead of your competitors – whatever it may be, this information is invaluable. It might even encourage those who haven’t already signed up to do so. 

This opens up many opportunities because now people are coming back to you instead of having to chase them down one by one.

2. Easy To Measure

Email marketing is an effective way to build your brand and grow your business over time.

One of the reasons email continues to be so popular among marketers is that it’s so easy to track and measure. Every click, open link, form submission, and purchase can be tracked.

The ROI of email marketing is also incredibly high. Businesses can typically get anywhere between $40 to $100 in revenue per $1 spent on email marketing. This means that the money you spend on email could lead to a high Return On Investment.

3. Affordable

Email marketing has been around for decades now. It’s the most affordable and effective form of online marketing. You can send bulk emails to a large number of recipients without paying anything extra to your web hosting provider.

However, if you’re using an email marketing service like BayEngage, you need to pay a monthly fee to keep your account active. Let’s say you want to send 250 emails per month, which is the minimum number of emails most email marketing providers require, which means you’ll spend $10 per month.

Explore our list of top 20 email marketing software!

4. Increase Brand Awareness


Email marketing is a form of online marketing that allows companies and organizations to reach their customer base, prospects, stakeholders, or members by sending them emails. Email marketing helps businesses increase brand awareness and drive sales.

Before implementing email marketing, you must be aware of the various considerations involved in deciding the type of emails to send. There are three types of emails: transactional, promotional, and relationship-building.

  • Transactional emails include information about the order status of your customers after they have made a purchase. 
  • Promotional emails are usually sent out to announce special offers and deals. 
  • Relationship-building emails are product updates and the latest information about your services to keep subscribers informed.

5. Almost Everyone Uses Email

Everyone sends emails. According to Statista, global email users are expected to reach 4.6 billion by 2025.

So, email is the most popular marketing channel for a reason. It’s effective, simple, and accessible. Email is still one of the best ways to reach customers.

The average person spends 6.4 hours per day on their phone. Daily, the open rate for emails has reached 95%. That’s a lot of time spent on a device that makes it easy for you to grow your business.

This itself remains the most convincing reason for businesses to pay attention to email marketing.

The Importance Of Email In Business

With the number of people using email on the rise in today’s world, it is evident that email is still a powerful marketing tool that you cannot ignore. In fact, email is the number one preferred communication channel between businesses and consumers. Let’s dig deeper into the benefits of using email in your business!

1. Ensure Immediate Communication

No matter how much you love communicating via social media, sometimes you just want a more personal touch. When that is the case, emails are the way to go. 

It is no surprise that email is still one of the most important communication methods in business. With the help of email marketing, you can tailor your communications to individual interests and build a strong connection with your audience.

If your target audience is large enough, standard bulk-email services may not be efficient enough for you. So you can segment your audience based on their demographics, email activity, engagement, and more to send emails.

2. Allow Targeted Communication


Emails are the backbone of most modern businesses, and companies continue to invest heavily in email marketing campaigns. It is no surprise that email is one of the best ways to stay connected with your target audience.

Do you know what’s even better? Automated emails. 

Businesses have started using email marketing software that allows automated emails to be sent out based on specific criteria. These criteria can include a lead’s profile information or a user’s activity on your website. 

With the right email marketing software, it’s easy to create customizable templates and send out automated messages based on particular actions users take on your website.

The key to success in this niche is to provide value through your emails. Suppose you can create a campaign that targets specific actions users take and offers solutions to problems they face. In that case, you can see better results than by simply sending out generic, non-targeted messages.

3. Keep Communication Costs Low

An email can be the cheapest way to communicate. It costs a company $0.003 per email, which is lower than most other methods of communication.

The email has been around for over the years now, and it is still the most used form of communication by businesses. Over 93% of marketers use email as a form of marketing, and over 90% of consumers check their inboxes daily. Email marketing is not only low costs, but it is also very effective.

4. Maximize Marketing Opportunities


Email marketing is one of the most powerful tools to build your business. Email is an excellent opportunity for any business to perfect their brand’s voice, connect with their target audience, and create a genuine image in the eyes of potential consumers.

You can use email marketing to improve sales and customer retention, a crucial aspect of inbound marketing.

There are several ways to use email marketing effectively. But with so much information out there, it’s essential to tailor every email you send to a specific audience to maximize your business opportunities.

Moreover, all companies and brands with online marketing campaigns must use email marketing to communicate effectively with their customers. 

How Do You Get Started?

Email marketing allows you to reach a broad audience, even those who have never heard of your brand, with a personal touch. As a business, you can use email marketing to increase your brand’s awareness, communicate with customers, promote your business, and much more. 

So how do you get started with email marketing for business?

If your business is going to build its email marketing campaign, it’s crucial to find an Email Service Provider. Once the decision has been made, you need to create their email list and start adding people to decide what emails they want to send them once the campaign is up and running. After this stage, you can build your email design and content, then press sends and analyzes the campaign’s performance by A/B testing.

If you’re looking for some new ideas, look no further. Visit our email marketing campaign blog to improve your next campaign.

To wrap things up!

If you have a business, you should be paying attention to email marketing. Email marketing is a great way to reach out to your customers and keep them updated on your business. It is a great way to advertise your business. 

If you are thinking about starting to do email marketing, we will be happy to guide you through the process. Sign up for a 14-day free trial with BayEngage and explore all the essential features necessary to maximize business opportunities.



Janani H is a Content Marketer at TargetBay, an Ecommerce Marketing Cloud used by thousands of online stores across the globe. She enjoys writing about the power of emails in marketing, and when she isn't writing, she can be found riding the Metro and trying out new local foods.

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