Introducing Coupons: The Three-Step Magical Formula To Increase Your Sales Through Email Marketing

04.Oct.2021 Nandhini TS - Product News

Who doesn’t like coupons? Online sellers have the power to cast a tantalizing spell on shoppers – the “Coupon Charm”!

Coupons can magically make cart abandoners and shoppers on a budget to complete their purchases.

Let’s be honest – who doesn’t like a coupon code that can knock off a percentage of their total bill or treat them to perks?

But, you have to be strategic when it comes to coupon marketing.

Creating coupon codes and showing them only at the checkout page would certainly not make the cut.

This is because not all shoppers intend to make a purchase.

They need you to nudge, cheer, and impress them with something cool.

Enters Email Marketing!

With email marketing, you can be innovative, do a bit of storytelling, and show the right message to the right person, and at the right time.

The Three-Step Magical Formula For Conversions: Coupon, Cart, Cash 🔮🛒💰

The power of coupons and discount codes has a ripple effect on your conversion funnel.

With BayEnage, you can now send static and dynamic coupon codes in your marketing campaigns.

Sharing a coupon code through email encourages customers to make a purchase and results in 78% more conversions.

Not just that, it keeps track of the inventory, records the emails to which each code was delivered and the emails that were used while claiming the codes in the checkout.

Yes, it is that enchanting and magical!

Coupon codes do not only help you complete a sale but also various other things. Let’s now look at some interesting use cases.

How Can BayEngage Help You With Coupon Promotions?

• Use coupon codes in your abandoned cart emails to nudge customers to take action
• Use coupon codes for your holiday sales to get attention and beat the competition
• Use coupon codes in customer winback emails to lure in the inactive customers
• Use coupon codes in your post-purchase emails to upsell and cross-sell products
• Use coupon codes to reward your customers and build loyalty
• Use coupon codes to get a new line of products noticed
• Use coupon codes as a token of appreciation to disappointed customers owing to delayed shipping, product returns, and more
• Use coupon codes in your welcome emails to make a new customer feel valuable and stick around longer

1. Static Coupons On BayEngage

A static coupon is a standardized code that is given to all customers. All customers will be using the same code at the checkout to avail their offers, discounts, free shipping, or any other perks that you set. 

How to create a static coupon?

1. Login to your BayEngage account and head over to the “Coupons” tab and click on “Create a coupon”.
2. You will now see an option to import the static and dynamic coupons that you have set in your Shopify store. Click on it.
3.  Now, give your coupon a title. This is only for your reference, so make sure that it’s recognizable.
4. If you want to implement a static coupon, then, make sure that you give the exact coupon code in the field.
5. The next step is to set the time period for which you want these coupons to be active.
6. Copy your coupon code and paste it into your flow emails and call it done! That’s it 😀

Read our help article on “How To Launch Static and Dynamic Coupons On BayEngage [A Quick Guide]” for a detailed explanation.

2. Dynamic Coupons On BayEngage: Use Unique Coupon Codes For Your Campaigns

Dynamic coupons are distinct and unique codes. Each unique coupon code will be distributed in every email that is sent. 

How to create a Dynamic coupon?

1. Login to your BayEngage account and head over to the “Coupons” tab and click on “Create a coupon”.
2. You will now see an option to import the static and dynamic coupons that you have set in your Shopify store. Click on it.
3. Now, give your coupon a title. This is only for your reference, so make sure that it’s recognizable.
4. By default, the static coupon option will be selected. Make sure that you click on the Dynamic coupon option.
5. Now, upload a CSV file containing the dynamic coupon codes
6. Set the time period for which you want these coupons to be active.
7. Copy your coupon code and paste it into your flow emails.
8. You can also get a complete view of the coupon that was issued, not issued, and claimed. Just click on the coupon you created and you will be able to see the status.

Read our help article on “How To Launch Static and Dynamic Coupons On BayEngage [A Quick Guide]” for a detailed explanation.

Pack A Punch In Your Email Marketing With Coupons

We’re very excited about shipping this feature and can’t wait for you to get your hands dirty with it! Our objective was to help you maximize the reach of your coupon marketing campaigns and drive better conversions.

Now, with BayEngage’s dynamic coupon feature, you can send unique codes to your customers and completely automate the process and monitor it.

We’ll also be rolling out more updates for the Coupons feature and if you have any queries or suggestions, or even an idea, feel free to send us an email at support@targetbay.com – We love hearing from you 🧡