Top 20 Email Marketing Software For 2023

Email marketing is a channel that companies cannot afford to ignore. It’s one of the most cost-effective ways to grow your business and connect with your target audience on a personal level, which is why an increasing number of businesses are using email marketing software.

Email marketing software helps to manage, design, and send emails to a larger audience. Even email marketing companies utilize email software like BayEngage that is tailored to fit various business needs. With this software, businesses can easily set up mailing lists, integrate with social channels, and boost online sales. Email marketing software also offers a way for companies of all sizes to market their products and services through email communications.

However, with so many email marketing software solutions available, how do you choose the right one? Your choice of email marketing software should be directly related to your business goals. While choosing an email marketing solution, think about the following:

• Rich and personalized email templates 
• Mobile optimized emails
• Affordable pricing
• Robust analytics
• Excellent customer service
• Marketing automation
• Third-party integrations
• Dynamic content
• Contact segmentation
• Autoresponders

These ten core features will help your business succeed. So take the time to research these essential features to make sure that the software you are looking to buy is worth it. To help you narrow down your choices, we’ve compiled a list of the top 20 email marketing software for 2021.

• BayEngage
• Mailchimp
• Sendinblue
• Moosend
• Constant Contact
• Hubspot
• Campaign Monitor
• AWeber
• Mailerlite
• GetResponse
• ActiveCampaign
• Mailjet
• Drip
• EngageBay
• Convertkit
• SendX
• Autopilot
• Benchmark
• Email Octopus
• Pabbly

BayEngage is an all-in-one email marketing and automation software. BayEngage is an affordable option for those of you who need a budget-friendly but easy-to-use option – with free email templates for more than 30 use cases, advanced segmentation, and excellent customer service.

With BayEngage, you can acquire customers, recover lost shopping carts, reactivate lost customers and address every touchpoint throughout the entire customer lifecycle. 

You can also use email segmentation, personalization, and custom workflows to send relevant emails at the right time to improve the customer experience. BayEngage has 300+ responsive email templates to send a series of emails to increase sales in your ecommerce store.

Best of all, BayEngage provides all of these essential features at a reasonable price, making it accessible to all small businesses.

BayEngage Features

• 300+ responsive email templates
• Simple email builder
• Millions of free stock images
• Real-time analytics and reports
• Email automation
• A/B testing
• Lists and Segmentation
• Third-party integrations
• Autoresponders
• Pop-up builder
• Phone, email, and live chat support
• SMS marketing 

BayEngage Pricing

• Free plan: You can send up to 2500 emails to 250 subscribers per month. 
• Paid plan: Starts at $10/month for up to 1,000 subscribers and a maximum email volume of 10,000
• Both the free and paid plans include all of the essential features. You can also increase tiers by $10 to get double the number of subscribers and email volume. Check the pricing.

MailChimp

Mailchimp is an email marketing software that offers professional-grade email marketing services for small businesses. Mailchimp lets you create, send, and track email newsletters. Furthermore, it is easy to integrate with a plethora of tools and has responsive email templates that work on all devices.

Mailchimp Features

• Creative assistant
• Website builder & Mailchimp domain
• Forms & landing pages
• Send time optimization
• Behavioral targeting
• Email templates
• Advanced segmentation
• App/tool integration

Mailchimp Pricing

Mailchimp offers four different plans with features that are suited to the needs of every business. 

• Free – $0 per month for up to 2,000 contacts
• Essentials – $9.99 per month for a maximum of 500 contacts
• Standard – $14.99 per month for a maximum of 500 contacts
• Premium – $299 per month for a maximum of 10,000 contacts.

Sendinblue

Sendinblue is an email marketing software for small and medium-sized businesses that want to send and automate email marketing campaigns with a limited budget. Sendinblue also has an easy-to-use interface and all of the other features required to make it accessible to everyone.

Sendinblue Features

• Unlimited contacts and relevant information 
• Advanced segmentation
• Customizable signup forms
• Email & SMS personalization
• Email template library
• Marketing automation workflows
• Real-time reporting
• Advanced open & click stats

Sendinblue Pricing

The Sendinblue pricing is calculated based on the number of emails sent per month.

• Free: $0 per month for up to 300 emails and an unlimited number of contacts
• Lite: $25 per month for up to 10,000 emails
• Premium: $65/month for up to 20,000 emails.

Moosend

Moosend is an email marketing software that makes it easy for anyone to create, send and track emails – all from one place. Moosend offers an advanced campaign builder that enables you to easily create responsive newsletters and track your success at every stage of the process. 

Moosend Features

• 70+ free newsletter templates
• Drag-and-drop editor
• List segmentation 
• Email marketing automation
• Real-time analytics
• Landing pages
• Product recommendations
• A/B testing

Moosend Pricing

• Free – $0 per month for up to 1,000 subscribers
• Pro – $8 per month for up to 2,000 subscribers
• Enterprise- provides a customized plan based on your company’s requirements.

Constant Contact

Constant Contact is an intuitive email marketing software that enables small businesses and nonprofit organizations to keep in touch with their customers and prospects. This software helps you build meaningful relationships with customers by automating the delivery of personalized emails, newsletters, announcements, and more.

Constant Contact Features

• 240+ professional email templates
• Contact management
• Customer support
• List segmentation
• Marketing automation
• Event management & marketing
• Website signup form
• Landing pages
• Integrations

Constant Contact Pricing

• Email – pricing starts at $20 per month for up to 500 contacts
• Email Plus – pricing starts at $45 per month for up to 500 contacts.

Hubspot

Hubspot is an inbound marketing software. It helps you create, publish and share content that gets people talking about your brand online. It also enables you to measure the success of your efforts so that you can make every interaction with your customers count.

Hubspot Features

• Email marketing automation
• Customizable newsletter templates
• Embedded A/B testing
• Analytics dashboard
• User-friendly charts
• Landing page builder
• Advanced segmentation
• Email marketing in different languages
• Hubspot integration with other apps

Hubspot Pricing

• The Hubspot Free plan allows you to send 2,000 emails per month
• Starter – $45 per month for 1000 contacts
• Professional – $800 per month for 2000 contacts
• Enterprise – $3,200 per month for 10,000 contacts.

Campaign Monitor

Campaign Monitor is an email marketing platform that makes it easy for small businesses, large organizations, and individuals to create, send and track beautiful email newsletters. Campaign Monitor’s robust features are accessed through an intuitive drag-and-drop interface with no programming required.

Campaign Monitor Features

• Drag and drop builder
• Personalization and segmentation
• Marketing automation
• Transactional emails
• Real-time analytics
• Signup forms
• Link review tool
• Third-party apps integrations

Campaign Monitor Pricing

• Basic – Pricing starts at $ 9 per month for up to 500 subscribers and a 2500 email volume.
• Unlimited – Pricing starts at $ 29 per month for up to 500 subscribers and unlimited emails.
• Premier – Pricing starts at $ 149 per month for up to 500 subscribers with unlimited emails.

AWeber

AWeber provides users with a simple and comprehensive feature set to manage their email marketing and deliver the right message at the right time. AWeber acts as an intelligent layer between your business and your subscribers’ inboxes.

AWeber Features

• Automation
• Segmentation
• Pre-built templates
• Drag and drop builder
• Email designer
• Free stock images
• Reports & analytics
• Auto newsletters

AWeber Pricing

• AWeber offers a free forever plan for up to 500 subscribers.
• Pro plan starts at $ 16.15 per month with an unlimited subscribers limit and emails.

MailerLite

MailerLite is an email marketing platform that helps businesses of all sizes, from startups to large companies, send better emails. It’s easy to use and helps companies grow their business by building, hosting, and managing a beautiful website that converts website visitors into customers.

MailerLite Features

• Drag and drop editor
• Pre-designed templates
• Email automation
• A/B testing
• Segmentation
• Landing pages
• Pop-ups
• Embedded forms.

MailerLite Pricing

• MailerLite offers a free plan for up to 1000 subscribers and 12,000 emails/month.
• MailerLite’s premium plan starts at $10 per month for up to 1000 subscribers and expands in price as the number of subscribers increases.

GetResponse

GetResponse is an email marketing and automation app that allows you to create a mailing list and capture data onto it. It helps businesses with creating, sending, and analyzing their email campaigns. You can send newsletters to the subscribers on your list and use automated emails for their actions.

GetResponse Features

• Visual email editor
• Email marketing features
• Autoresponders
• Email analytics
• Automation emails
• Advanced segmentation options
• Website builder
• Signup forms

GetResponse Pricing

• Getresponse offers a free lifetime plan.
• The basic plan costs $15 per month and includes 1,000 subscribers and unlimited emails.
• The Plus plan costs $49 per month and consists of 1,000 subscribers and unlimited emails.
• The Professional plan costs $99 per month and includes 1,000 subscribers and unlimited emails.

ActiveCampaign

ActiveCampaign is a marketing automation solution that makes it easy to create and send email campaigns as well as manage contacts, content, and web forms. ActiveCampaign helps you nurture leads, build customer relationships and increase sales. 

ActiveCampaign Features

• Drag & drop email builder
• 125+ email templates
• Email & SMS marketing
• Split Automations
• Marketing automation
• Campaign and automation reporting
• Segmentation
• The site and event tracking

ActiveCampaign Pricing

The ActiveCampaign pricing plan is based on a number of customer contacts.

• The Lite plan costs $7.50 per month
• The Plus plan costs $35 per month
• The Professional plan costs $79.50 per month
• The Enterprise plan costs $139.50 per month.

Mailjet

Mailjet provides a complete solution that helps marketers to build and manage their email marketing campaigns. With Mailjet, you can send transactional and marketing emails, manage contacts, create complex automated workflows and stay compliant with the latest regulations like GDPR.

Mailjet Features

• Email builder
• Contact management
• Analytics
• Email marketing templates
• Role management
• Subscription forms
• Targeted segmentation
• Marketing automation

Mailjet Pricing

• Free – Starts at $0 per month for unlimited contacts and 6,000 emails per month
• Essential – Starts at $15 per month and consists of 15,000 emails with no daily sending limit
• Premium – Starts at $ 25 per month and consists of 15,000 emails with no daily sending limit.

Drip

Drip is a marketing automation platform built for Ecommerce – utilizing email, SMS, and tight 3rd-party integrations to help businesses drive revenue. With Drip, customers can set up automated sequences of emails and SMS messages triggered by various actions in their store. 

Drip Features

• Visual email builder
• SMS marketing
• Dynamic content
• A/B testing
• Behavior-based automations
• Visual workflow builder
• Product recommendations
• Personalized emails

Drip Pricing

• Drip pricing starts at $19 per month for up to 500 contacts.

EngageBay

EngageBay is a marketing and sales CRM software for small businesses and startups. This software allows you to send emails, convert visitors into leads, and nurture them until they become customers. 

EngageBay Features

• Pre-designed templates
• Drag and drop builder
• Segmentation
• Email personalization
• A/B testing
• Audience targeting
• Auto-responders
• Rich Formatting Options

EngageBay Pricing

• The free plan starts at $0 per user/month
• The basic plan starts at $12.99 per user/month
• The growth plan starts at $24.99 per user/month
• Pro plan starts at $49.99 per user/month

ConvertKit

ConvertKit is a tool that helps bloggers, podcasters, and other online creators grow their subscribers. ConvertKit can help you build relationships with your subscribers, so they trust you and want to hear what you have to say if you have an email list. They make it easy for bloggers, podcasters, and YouTubers to send great content directly to their readers’ or listeners’ inboxes. 

ConvertKit Features

• A/B testing
• Analytics/ROI tracking
• Auto-responders
• Dynamic content
• Landing pages/web forms
• List management
• Marketing automation
• Drip campaigns

ConvertKit Pricing

• ConvertKit provides a free plan for 300 subscribers at $0/month for new creators building their list.
• ConvertKit offers a creator plan starting at $15/month for up to 300 subscribers for growing creators who want to automate their work.
• ConvertKit offers a creator pro plan starting at $29/month for up to 300 subscribers for established creators looking to scale their business.

SendX

SendX is an intuitive email marketing software for marketers and business owners. SendX gives you complete control over your email campaigns and helps you grow your business by bringing more leads and customers through the doors.

SendX Features

• Embedded sign up forms
• Email drip campaigns
• WYSIWYG drag & drop email editor
• Email automation
• A/B testing
• Landing pages
• Drip campaigns
• Dynamic content

SendX Pricing

• SendX pricing begins with a 14-day free trial period
• The paid plan starts at $9.99 per month for up to 1000 subscribers and unlimited emails.

Autopilot

Autopilot is an email marketing automation and personalization platform that makes it easy to segment your contacts into personas, trigger relevant emails at the right time, and send highly targeted campaigns. With Autopilot, you can schedule all of your emails in advance, so they’re sent when it’s best for your audience.

Autopilot Features

• Beautiful branded emails
• Design and style controls
• Automatic UTMs on links
• Drag and drop editor
• Auto-responders
• Behavioral analytics
• Customer segmentation
• Campaign personalization

Autopilot Pricing

• The Campaign plan starts at $29 per month and consists of 2,000 contacts and 8,000 emails.
• The Professional plan starts at $99 per month and consists of 5,000 contacts and 20,000 emails.
• The Business plan starts at $299 per month and consists of 20,000 contacts and 80,000 emails.

Benchmark

Benchmark is a flexible and robust email marketing platform that makes it easy to collect, segment, and send highly personalized emails. Benchmark is designed for marketing teams of any size with customer segments big or small. 

Benchmark Features

• List management
• Drag & drop builder
• Marketing automation
• A/B testing 
• Reports and analytics
• Subscriber forms
• Drip campaigns
• Mobile optimized emails

Benchmark Pricing

• The free plan starts at $0 per month and includes unlimited contacts and 250 emails
• The Pro plan starts at $13 per month for 500 subscribers and unlimited emails.

Email Octopus

Email Octopus is a simple, affordable, and efficient way to manage your email marketing. It’s the ideal tool for small businesses, sole traders, or anyone who needs to send personalized emails on a budget.

Email Octopus Features

• Pre-designed template
• Email editor
• Landing pages
• Customizable forms
• List management
• Report and Analytics
• Drip campaigns 
• Email segmentation

Email Octopus Pricing

• Email Octopus’s free plan is for up to 2,500 subscribers and 10,000 emails
• The Pro plan costs $ 24 per month and includes up to 5,000 subscribers and 50,000 emails.

Pabbly

Pabbly is a free email marketing tool that you can use to build your email marketing lists, create and send emails. You can create your email templates with Pabbly and send them out to anyone in the world. This email marketing software helps marketers to keep their customers updated about the company’s latest news and offers.

Pabbly Features

• In-built SMTP 
• Marketing automation
• In-built email templates
• Drag & drop email builder
• List management
• Subscription forms
• Autoresponders
• Email tracking

Pabbly Pricing

• Pabbly provides a free plan with limited features for $ 0 per month.
• Rookie pricing starts at $ 24 per month for up to 5,000 subscribers.
• Pro pricing starts at $ 41 per month for up to 15,000 subscribers.
• Advanced pricing starts at $ 83 per month for up to 50,000 subscribers.

Summing Up

Email marketing software is a vital part of any email marketing campaign, whether you are a small business or an enterprise company. It’s essential to choose the right platform that fits your needs and can grow with your business.

If you’re looking for email marketing software in 2021, it’s crucial to think about your business goals and how each function can support you. Our list of the top 20 email marketing software should provide you with a good starting point to compare features, pricing, and help find the perfect fit for you.