Stop Losing Subscribers: Run Popup A/B Tests That Actually Lift Conversions
Most popup A/B tests never move the needle because they measure the wrong metrics or test random ideas. This post…
Most popup A/B tests never move the needle because they measure the wrong metrics or test random ideas. This post…
Quick Summary 📈 Set clear goals: Track conversion and close rates, and attribute revenue so you know which popups truly…
Quick Summary ⏱️ Calibrate timing to user intent: Start with 5–10 seconds or 35–60% scroll on browsing pages, and use…
Quick Summary ⭐ Turn traffic into owned audiences: A high-converting welcome popup relies on smart timing, compelling copy, and mobile-first…
Quick Summary ⭐ Respectful timing and mobile-first design: Lead generation popups feel helpful—not intrusive—when they appear at the right moment,…
In an analysis of 3,694 Christmas emails from 1,124 brands, a staggering 99.95% landed in the Promotions tab. We discovered…
Quick Summary 🎄 Promotions-tab dominance is universal: With 99.95% of Christmas email blasts landing in Promotions, success depends on relevance…
Quick Summary 🎄 Promotions-tab optimization wins: Data from 3,694 emails shows the best Christmas email campaigns succeed by optimizing for…
Quick Summary 🎄 Since 99.95% of emails land in Promotions, design every Christmas send specifically for Promotions-tab behavior and scanning.…
Quick Summary 📮 Email Placement Matters: 99.95% of Christmas emails went to Promotions, requiring brands to stand out there. 🔁…