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22.Jan.2021 Poulami - Abandoned Cart
Abandoned cart emails are crucial in increasing your sales and improving your brand engagement. There are a number of best-abandoned cart strategies that you can leverage to get the results you want. You need to think of the best time to send the cart abandonment emails, subject lines for abandoned cart emails, set up email segmentation, and a lot more than just sending out emails!
In these dire times, when online shopping is on the rise, there’s no need to reiterate the importance of getting the abandoned cart rate under control. But, sometimes. even when everything looks under control, that might not be entirely true. So, if you think that a great targeted ad, a spick and span online store loaded with incredible products, is enough to get you enough sales.
If you still need some convincing, here are some statistics that would readily help you make up your mind.
The online stores face almost 70% of the shopping carts to be abandoned, resulting in an $18 billion revenue loss annually.
This indicates that every online store is at the risk of losing 7 out of 10 customers to certain unavoidable factors. But how do you push against such terrible revenue losses?
Abandoned cart emails is the answer.
Well, nothing accounts more than some statistics and facts out together as an argument. So, let’s get that straight:
Newsroom research from Adobe revealed almost 71% of the smartphone/mobile purchases are influenced by abandoned cart emails.
SaleCycle suggests that about half of all the abandoned cart emails from the retailers are opened, while a third of those clicks lead to purchases.
Most importantly, SalesCycle also found that about 3% of the total e-commerce revenue is the direct result of the regular cart emails.
BigCommerce survey shows that $5.64 is made per abandoned email on average compared to other promotional emails.
Now that you’re successfully convinced why you need abandoned cart emails, the next question would be what constitutes the best abandoned cart emails?</p
After all, properly optimized abandoned cart emails can be effective in getting your customers to immediately pick up from where they’ve left off through a personalized link in an abandoned cart email. That’s why we are here to help you.
We at BayEngage understand the importance of crafting the right abandoned cart email and here are some best emails from various stores.
If you’re new to the abandoned cart email arena, it’s always better to follow the best practices employed by some of the best brands and steal like the best artist. So, let’s get started with the inspiration and the lessons that you learn from it. Let’s do this.
Surprising, right? Even the world’s largest online retailer doesn’t forget to take advantage of the abandoned cart emails. And their cart email is simple and works out well for all of their stores. Amazon made sure to keep two factors in mind – frequency and timing while sending the abandoned cart emails. After all, picking up the right subject line and offering discounts are still secondary when compared to these two.
Moreover, Amazon is also the boss of cross-selling and upselling. Although they stick to simple messaging, they don’t forget to make it effective. They also include user-generated content like reviews to establish credibility by leveraging social proof. Plus, they also send other products related to the customer’s search results to build a sense of scarcity.
Some abandoned cart email templates from a few brands are just so compelling that there’s no need to beat around the bush. This abandoned email template is only one such example. Let’s get straight into what makes this simple abandoned cart email from ASOS so good.
So, this email template can work as a big-time inspiration for your next abandoned cart email.
Another effective strategy is to personalize the email according to customers and products. And, nothing works the best way than incorporating personalization in your abandoned cart email. You can get hold of relevant data to put forward this in your strategy and gain valuable traction. An effective way to personalize would be to offer discount deals for a selected high-value shopping cart to showcase any product left in the cart right within the subject line! Well, American Eagle has made use of it!
This customized abandoned cart email template is perfect and is just an elegant touch that you would need for your ceramic/clay store. The layout of the template successfully can help you achieve some real high conversion. The email also gives the shopper to explore more before dipping their toe and making a purchase. This abandoned cart email template is all you need to succeed and rake up sales.
Still, many details in the email point this email out as a great marketing package. Overall, it’s a great way to leverage the power of cart abandonment email.
This tailor-made email template is all you need to crush your cart abandonment rate. The elegant template is an excellent way to scale up your marketing game. This well-crafted and designed abandoned cart email template attracts the right customers and meets your business goals.
Overall, there’s a sense of fun and personality, which really appeals to make it a great cart abandonment email to be used.
No one likes to bear the burden of increased abandoned cart rates. Thus, it’s essential to have a killer abandoned cart rate on board, or else you might end up in a severe loss of sales and revenue. This custom-made abandoned cart email template pulls the right strings in a customer’s mind.
You can get hold of this template here.
Well, can anything ever overshadow Baby Yoda? Not really, right? So, use the force of abandoned cart emails to reap the benefits of this bonus marketing opportunity. This template has all the right elements from an amazing hero image, persuasive copy, and an eye-catching subject line. So, if you want to put a pop-culture reference and win some engagement from your customers, then this is it. After all, who doesn’t like the cuteness-overloaded Baby Yoda?
Either way, this abandoned cart email brings in fun , reawakens your shopper’s attention for good, and rakes up sales.
Dogs and cuteness are all you need to pace up your abandoned cart email strategy. This real-life marketing inspiration from Barkbox is an excellent example to pick elements from that would help you stand out in a crowded inbox. Besides bringing fun to the table, this email also brings in the information that is sure to get your shopper’s attention ticking.
This template clearly incorporates personality into your email, which will definitely help you get close with your shoppers.
Abandoned cart software can make your sales. If you are quick to strategize and come up with an effective solution, you would be able to set your sales on fire. And, if you’re still in a dilemma, here’s a quick round-up to perfect your abandoned cart emails! Check out this to get some major inspiration and learning!
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Senior Ecommerce Strategist9 Years of Experience Working with Multiple Brands
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