Webinar alert 📢 : Grow your eCommerce revenue with dynamic pricing strategies 📈 Join us on Thurs, May 23rd @ 1 PM EST

  • Home
  • Blog
  • 10 Marketing Channels for your Ecommerce Business

10 Marketing Channels for your Ecommerce Business

marketing channels for your Ecommerce business

Marketing your ecommerce business online is no easy feat. The good news is that there are different marketing channels for your Ecommerce business out there to help you market your brand. 

However, the bad news is that not all channels are very effective and successful. Every channel has its own pros and cons. They can either be successful or end up costing you a lot of money, or even worse, and they might not even work for your business!

So, how do you know which channels will give you the best bang for your buck? Well, that’s exactly why I am writing this blog. We’ve put together the top 10 marketing channels for your Ecommerce business that have worked well for other brands. Also, share tips on optimizing them even further in your campaigns. So that you can generate more leads and sales without breaking the bank…

1. Email Marketing

Email marketing is one of the cheapest marketing channels for your Ecommerce business to keep in touch with your customers and prospective customers. It’s a powerful tool for reaching your target audience and keeping your brand on top of their mind. 

For example, if you send subscribers an email promoting a sale or new product release, they will see it on their phones and desktops. 

You might wonder, even if it’s cheap, how many people can the campaigns reach? Let me tell you the number of people using email on a daily basis!

Statistica states that, in 2020, there were 4 billion global email users, and by 2025, this number can grow up to 4.6 billion. That means half the world’s population uses emails for business, education, and personal reasons.

email marketing

Email marketing has low costs associated with it but high returns if done right! Using email marketing, the average ROI is $36 for every $1 spent. You can segment and send targeted messages based on information about the customer that has already been collected from them. This allows for more personalization than other digital marketing channels (like social media).

Moreover, Email marketing is the best channel to recover abandoned carts by automating your messages. You can earn a lot when you use it right! If you feel that email marketing is not easy and you are struggling with your email marketing strategies, try choosing an email marketing tool like BayEngage for your business.

Email marketing is a great way to grow your business and increase revenue. Here are five ways email marketing helps you get more customers:

  1. It’s easy to use
  2. You can target your customers with a very specific message.
  3. It’s affordable (email marketing is often free)
  4. It’s personal, making it feel like you’re talking directly to the customer—not just sending out a mass email that anyone could see and read.
  5. You can AB test your email campaigns and choose the best for your customers.
  6. It’s fast! You can send out a message within minutes, even hours, if necessary

2. Content Marketing

Content marketing is also one of the amazing marketing channels for your business in which you create and distribute relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action.

You can create valuable content for your audience to create brand awareness! This includes creating blogs, help articles, webpages, ebooks, and other guides that can be either shared on your website or sent as email campaigns to increase traffic to your website organically.

content marketing

Content marketing aims to attract new customers, enhance relationships with existing customers, and drive positive word-of-mouth. It’s not just about blogging or sharing links, but it’s all about using the right content to reach your audience in the right context at the right time to have a meaningful impact.

You can use content marketing for many things:

  • Bring attention to your product or service (brand awareness)
  • Educate your target audience about a topic related to your business
  • Generate leads for your business (through a blog post or newsletter signup form)
  • Nurture those leads into paying customers
  • Keep engaging with your audience by providing valuable content

3. Social Media Marketing

Social media is an incredible marketing channel for your Ecommerce business to engage with your customers and keep them updated on the latest news and promotions. It can also be used to promote your brand, drive traffic to your website, build brand awareness, and even help build relationships with influencers.

social media marketing

If you’re unsure where to start when it comes to social media marketing, here are some things you can do:

  • Create a Facebook page for your company. This will give you a place where people can follow along as you post content related to your industry or business niche (You can start setting up Facebook Ads for your ecommerce business).
  • Try Instagram for Business and start posting posts in the form of a reel or carousel for the products in your line or store location. Again you can opt for Instagram Ads, which can help you reach people who are interested in your niche. 
  • Create an account on Twitter as well! Start tweeting valuable information about your ecommerce business. 
  • You can also create a LinkedIn account where you can get quality leads for your business- You can filter and find people who are related to your business.
  • Youtube is another effective way to start your marketing strategy. Post useful videos, including a visually appealing Youtube banner, on topics that add value to your customers. 

You can also go live and interact with your customers by answering their questions or organizing a webinar by collaborating with other social media pages. Social media marketing has created a great impact on ecommerce businesses post-covid. This marketing channel has the ability to boost your followers and can get you qualified leads.

4. Influencer Marketing

Influencer marketing is nothing but using social media personalities to promote a service or a brand. Influencers have large followings and are trusted by their followers. Influencers have the ability to build more trust among their followers, so users trust an influencer more than anyone else elaborating on a particular product or service. This means greater engagement from customers and potential leads for your ecommerce business.

One of the best things about influencer marketing is that it doesn’t have to be expensive. You could work with an individual or company with a large social media following but don’t charge for their services. In fact, there are many bloggers and YouTubers who would love to be able to collaborate with businesses!

influencer marketing

Influencers can be paid or unpaid, depending on what they’re willing to do for you. Suppose you want a specific product/service featured in your influencer’s photos or videos. In that case, you might pay them for products and services rendered. But if it’s just exposure that matters most to your business, offering free products would be more than enough.

Another way to get started with influencer marketing is by finding someone who has already been successful at it! They might even be willing to give you some advice or share their experiences on how they got started so you don’t have any problems going forward.

5. Reels

Reels are a great way to market your business. They’re short and sweet, letting you show off what makes your company unique. I have added reels as a special channel as it is growing today. People spend a lot of time swiping up reels, and this can be the perfect way to reach young people.

Reels are a great way to get the attention of potential customers. They can be used in sales pitches or on social media, and they’re a great way to showcase your brand’s personality. 

Reels also make it easy for people who don’t know much about what you do or how you do it to quickly understand what makes your company special.

reels marketing

Reels are a great way to show off your work and are perfect for marketing.

  • Reels are effective because they give you the opportunity to highlight your best work.
  • They can be embedded on your website, social media profiles, and anywhere else that’s relevant to your business.
  • They’re often much more detailed than other marketing material and will give viewers a better idea of what they do.

Currently, reels on Instagram, Facebook, and Youtube shorts are in trend! So start doing one for your business today!

6. Podcast Marketing

A podcast is an audio file that you can listen to on demand. A person usually hosts them, but an organization or company can also host them.

Podcasts are like radio shows, except you don’t have to turn on the radio to hear them; you download them onto your phone or computer and listen!

You can also subscribe to podcasts so that they’ll automatically download new episodes when they become available.

How can it be used for marketing?

Podcasts are a great way to reach out to customers and potential customers. You can use them to promote events, products, and services or give people interesting information about your work. Podcasts are also helpful for building relationships with influencers who may be interested in working with you or featuring your business on their own channels or publications.

podcast marketing

Benefits of podcast marketing for your business:

  • Podcasts are accessible (and free!) ways to connect with your audience and build trust with them by providing helpful information about what matters most to them and then providing solutions that meet those needs!
  • Podcasts are easy for customers to access and listen to—they don’t require any special equipment or even internet access (if you save them as MP3 files).
  • They’re cost-effective compared to other advertising types because there’s no need for printing costs or other overhead expenses like those associated with traditional advertising methods such as TV commercials or billboards.

7. SEO (Search Engine Optimization)

Search engine optimization (SEO) is a process that helps you rank higher in search results. When people search for products on Google, Bing, or other search engines like them, your product listing will appear in the results when someone searches for similar terms.

seo optimization

SEO is about more than just ranking at the top of Google. It’s about getting people to your site and then converting them into customers.

Though SEO marketing is a great way to get new customers, doing it right by investing in various SEO courses can provide you with valuable insights and strategies to optimize your website’s visibility, making it easier for potential customers to discover your products and services online. There are certain tips on SEO strategies for e-commerce websites to boost their visibility and stay ahead in the online market, and it can also help you keep your existing customers interested in your brand. Along with some international SEO agencies’ help, you can also reach a global audience and expand the customer base.

Here are some ways that SEO marketing can benefit your business:

  • Increase visibility: SEO marketing increases your visibility on the web, which means you’ll have more opportunities to get noticed by potential customers.
  • Build trust: When people see that other people are talking about you online, they’ll develop trust in your brand. This leads them to visit your site and do business with you because they think highly of what they’ve heard about you!
  • Increase traffic: The more people visit your website, the more likely they’ll buy something from you! That’s why it’s important to ensure that people can find your website easily—and search engines like Google can help with this!

8. Paid ads

Paid ads are a great marketing channel for ecommerce businesses, especially if you don’t have time to run your own outreach efforts. Paid advertising is also a great way to target specific audiences and get your products in front of them. 

paid ads

For example, You could use Facebook advertising to drive traffic to your website and Google Ads to drive more traffic to your social media pages. You can even use ad channels like Facebook Lead Ads and Twitter campaigns in order to drive traffic directly onto landing pages (i.e., pop-up forms) where users opt-in for more information about a product or service they want more info on!

There are many ways that paid ads can help drive conversions for an ecommerce business, but it all depends on which platforms/channels make sense based on what kind of products or services you sell!

Paid Ads are a great way to get your business or product in front of a larger audience. Here are some of the benefits that you can expect when you start using Paid Ads:

  • Reach more people
  • Better engagement
  • More conversions
  • Get more followers on social media
  • Get quality leads

9. Affiliate marketing

Affiliate marketing is a form of performance-based marketing. It involves a company (the provider) offering financial incentives, such as commission or just a flat fee per sale, to an affiliate for referring traffic to the provider’s website. Affiliates/publishers can be bloggers, social media influencers, content creators on YouTube or Instagram, and anyone who promotes products in any way online.

affiliate marketing

There are many advantages to working with affiliates:

  • They help you generate more sales from your existing customer base or products that already exist on your site;
  • They have a vested interest in making sure their readers find relevant offers because it helps them earn commissions;
  • They don’t cost you anything upfront and can come up with creative ways to promote your product that you may not think of yourself (and maybe even help drive additional revenue).

10. Community building and events

Community building is a way of attracting new customers to your brand while encouraging existing customers to shop more frequently. It’s also an opportunity for you to show that you’re invested in giving back to the people who have already chosen your products over those of your competitors.

community building

Let’s take a look at some ways in which you can get started:

  • Find out what kinds of activities people in your target audience would enjoy doing together. For example, organize local events with a special speaker who is an expert in the field. 
  • Events and promotions build trust among customers. This is a way of promoting your brand and getting new leads through events.
  • Use social media networks such as Facebook or Twitter as platforms through which everyone involved has access share ideas – don’t forget about Instagram too! You’ll want everyone involved talking amongst themselves before anything else to build rapport before heading out into public places where strangers may also notice them having fun together.
  • You can also organize an event where you can exhibit your products. If you are an Ecommerce store, you can easily put up stalls on special occasions to get customers directly.

That’s a Wrap!

Marketing is an essential part of any Ecommerce business. It’s important to have a strategy that works for you. We hope this list has given you some inspiration for your next marketing move and helped identify where there might be room for improvement! Hop on to the trend today and explore all these marketing channels for your Ecommerce business.

Picture of Jerusha Carolin

Jerusha Carolin

Jerusha Carolin is a Content Marketer at TargetBay, an eCommerce Marketing Cloud used by thousands of online stores across the globe. She loves content research and enjoys writing content on anything related to email marketing. She is a lisztomanic who loves to listen to music to keep herself lively and optimistic about life.

Leave a Reply