The credit required for each SMS & MMS varies based on the recipients' location and message content, among other factors.
The composer displays campaign credits & cost estimates before sending/scheduling the SMS/MMS messages.
SMS messages longer than 160 characters may cost additional credits as they are split into multiple messages.
Depending on the recipient's location and personalization like tags and link insertion, SMS/MMS credits may vary.
Emojis and special characters reduce SMS length to 70. If your SMS is Beyond 70 chars, then SMS splits.
Reduce your SMS character length even when sending out personalized SMS/MMS messages with links with our link shortener.
