Send automated review request emails to smartly segmented customer lists and build user generated content for your products.
Targeted review request emails streamline the review collection efforts of Ecommerce brands by providing highly effective customer segmentation features. The capability to segregate users based on geography, order value, online/ offline purchase and time of purchase helps in navigating compelling conversations with customers, resulting in steady growth of reviews.
While some products garner a lot of user reviews, others don’t. TargetBay’s segmentation allows you to specifically collect reviews for the Most Expensive or Least Reviewed item in the list of products purchased by the customer.
It's easy to send automated review emails to recipients who can be filtered based on the period of purchase. This Ecommerce customer segmentation helps in collecting reviews for orders placed during sale or special season or even in the distant past. Customers who buy at discounted price tend to be more willing to share positive feedback.
You can send the review request email as soon as the order is complete or a few days after the order has been shipped. The latter allows the user to share more authentic feedback as they would have used the product for some time.
There are two ways in which you can collect user reviews by email. The first is to send an external link. The second method is to include a form inside the email where the customer can directly rate and review the purchase.
While product name and photo are displayed directly in email, rating, title and review description are obtained from customers. This is preferred by most users as it is convenient and cuts down on navigation.
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