Google Shopping Ads

Make the most of Google shopping ads with TargetBay Ratings and Reviews.

Google Shopping Ads, Also Known As Product Listing Ads (PLA) Are A Part Of Google’s Paid Advertising Program. It Works On Pay Per Click Model In Which Ecommerce Businesses Pay When Users Click On The Ad.

Google Shopping Ads appear at the top of the search results page and are easily distinguishable from the rest of the listings. They usually feature a prominent image of the product and are specific to product categories rather than keywords. Being a paid campaign, businesses will want to make the most of every cent invested.

In Google Shopping Ads, the ratings for products are depicted by the star rating system, ranging from 1 to 5 stars and the total count of reviews are shown alongside. These ratings are focused on the product rather than the business. TargetBay aggregates/ compiles Ratings & Reviews for the ad product from your website as well as Facebook and feeds them to the Google Merchant Centre regularly to ensure the data is up to date.

How do Ratings & Reviews impact Google Ads?

Google Shopping Ads allow Ecommerce businesses to sell their products directly on the SERPs. The online ecosystem is highly competitive and every day, an increasing number of brands are relying on user reviews to make their ads stand out.

User ratings & reviews add extraordinary value to your shopping ads. Here are some ways in which integrating these elements into your Product Listing Ads help:

Products that carry user ratings & reviews enjoy high visibility compared to the other ads.
Ratings and Reviews are a form of social proof that gives shoppers the confidence to buy
Good reviews can help even new or lesser-known brands stand out on the Search Engine Results Page
Over a period of time, this increases brand awareness and improves organic traffic to your online store

Optimize The Potential Of Your Google Shopping Ads With TargetBay’s Ratings & Reviews

TargetBay uses multiple channels to collect as many user reviews as possible. Your customers can enter feedback on the website, Facebook or even inside their email. All this data is then collated and submitted to the Google Merchant Centre, driving profits for our Ecommerce clients.