2026 Guide
This guide compares 10 leading Omnisend alternatives, including TargetBay, Klaviyo, Mailchimp, and Brevo. It breaks down key features, pricing, and performance to show how they differ. Quickly find the best platform for your email marketing needs.
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If you’re feeling limited by Omnisend’s pricing, template options, or paywalls around essential features, you’re not alone.
While Omnisend is a solid marketing automation platform for eCommerce, many brands are starting to question whether it still delivers the ROI it promises.
This guide highlights the best Omnisend alternatives that offer similar, and often better, capabilities with more flexible pricing, easier usability, and stronger support.
Omnisend is built for eCommerce brands wanting to automate email, SMS, and omnichannel campaigns. It integrates smoothly with Shopify, WooCommerce, BigCommerce, and other storefronts, making it a popular choice for DTC businesses.
It’s capable, but it comes with trade-offs that matter for fast-growing eCommerce brands.
Omnisend’s pricing is the biggest reason stores look elsewhere.
Upgrading from the Standard plan to the Pro plan leads to significant jumps in monthly cost, especially as your subscriber list grows. Many users feel the value doesn’t match the higher tiers, particularly when essential features sit behind premium plans.
Omnisend offers pre-built templates, but the selection is limited compared to competitors.
Brands specifically call out the lack of seasonal and holiday templates, a major drawback for eCommerce teams that run frequent promotional campaigns.
Businesses outside the DTC ecosystem often find the platform too narrow or underwhelming for their needs.
When your email tool stops matching your workload, strategy, or budget, it’s natural to explore better options.
While Omnisend advertises 24/7 chat support, many users report gaps in expertise, especially around deliverability, which is the core driver of email performance.
Support often feels like chatting with general customer service reps reading from scripts rather than specialists who understand SPF, DKIM, domain warming, or engagement-based segmentation.
For businesses that rely heavily on email revenue, this limited support experience can be a real bottleneck.
That’s why we’ve put together a clear, detailed breakdown of the best Omnisend alternatives available today.
Compare pricing and key features at a glance
| Tool | Starting Price | Free Plan | Key Features |
|---|---|---|---|
| Omnisend | $16/mo (500 contacts) | Yes | Unified email + SMS + push, eCommerce workflows, 160+ integrations |
| TargetBay Recommended | $90/mo (100k sends) | Free Trial | AI Email Agent, 380+ templates, dedicated IPs, 24/7 support, unlimited contacts |
| Klaviyo | $20/mo (500 contacts) | Yes | Advanced segmentation, SMS marketing, predictive analytics, eCommerce integrations |
| Mailchimp | $13/mo (500 contacts) | Yes | Drag-and-drop builder, predictive segmentation, 300+ integrations |
| ActiveCampaign | $19/mo (1k contacts) | Free Trial | Advanced automation, built-in CRM, lead scoring, site tracking |
| Brevo | $9/mo (5k emails) | Yes | Unlimited contacts, send-time AI, landing pages, SMS & WhatsApp |
| Constant Contact | $12/mo (500 contacts) | Free Trial | AI writing assistant, social media integration, event marketing |
| Moosend | $9/mo (500 contacts) | Free Trial | Unlimited sends, AI writer, 130+ templates, landing pages |
| GetResponse | $19/mo (1k contacts) | Free Trial | Unlimited sends, AI tools, webinar features, course creation |
| Campaign Monitor | $12/mo (500 contacts) | Free Trial | Designer templates, automated journeys, unlimited users, white-label |
| Sender | $7/mo | Yes | Unlimited sends, landing pages, pop-ups, 24/7 support, generous free plan |
If you’re ready to explore tools that save time, money, and headaches, here are the top alternatives worth considering.
#Recommended
A full-suite marketing automation platform built for eCommerce stores that want more conversions without overpaying.
Used by thousands of online stores, TargetBay Email & SMS drives up to 95% onsite conversions and 22× higher order value through personalized campaigns.
TargetBay’s AI Email Agent takes your email marketing to the next level by automatically creating, testing, and optimizing campaigns based on your brand voice and customer behavior.
It learns from your past campaigns, generates engaging subject lines, personalizes content at scale, and continuously improves performance — all while you focus on growing your business.
TargetBay integrates natively with all major eCommerce platforms, ensuring your customer data, product catalog, and order information sync automatically for more targeted campaigns.
Plus integrations with Zapier, Make, Google Analytics, Facebook Pixel, and more to create a unified marketing stack.
Unlike Omnisend, you only pay for what you send, not how many contacts you have in your list. TargetBay Email & SMS pricing is straightforward, transparent and more value for money than Omnisend’s.
| Plan | Monthly Price | Best For |
|---|---|---|
| Free | $0 | Try before you commit |
| 100,000 sends | $90/mo | Growing brands |
| 300,000 sends | $296/mo | Mid-sized retailers |
| 500,000 sends | $462/mo | Scaling stores |
| 1M sends | $894/mo | Large retailers |
| Enterprise | Custom | High-volume senders |
TargetBay combines AI Email Agent, affordability, and human support, a rare trio in the email marketing world.
It’s built to help you send smarter, convert faster, and scale confidently, whether you’re running a Shopify store or managing multiple brands.
And the best part? You get free migration (worth $3,450) and start sending with 99.4% inbox placement.
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Klaviyo is a powerful email and SMS marketing automation platform built specifically for eCommerce. Known for its deep integrations and strong data-driven personalization, it helps brands create sophisticated customer journeys across multiple channels.
Up to 250 contacts: $0 (Free Plan), limited to 500 monthly email sends; limited support.
501 – 1000 contacts: $30/month, with a limit of 10,000 monthly email sends.
6501 – 10,000 contacts: $150/month, with a limit of 100,000 monthly email sends.
45,001 – 50,000 contacts: $720/month, with a limit of 500,000 monthly email sends.
Enterprise / High-Volume: Custom pricing with priority support and advanced features.
Heads-up: Klaviyo recently increased prices (up to 25%), and because billing is based on active profiles, costs can rise quickly as your list grows. SMS credits also don’t roll over, making overspending easy.
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Mailchimp is a widely used marketing platform that offers email, SMS, landing pages, and automation tools, designed to serve small to mid‑sized eCommerce businesses with scalable plans.
Free Plan: $0/month – up to 500 contacts + 1,000 email sends/month.
Essentials Plan: Starts at approx. $13/month for 500 contacts.
Standard Plan: Starts at approx. $20/month for 500 contacts.
Premium Plan: Starts at approx. $350/month for 10,000 contacts.
Heads-up: Pricing is based on your contact list size (subscribed + unsubscribed) and your billing will auto‑upgrade as your list grows, meaning your cost could climb quietly as you scale.
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ActiveCampaign is a highly capable marketing automation platform that combines email, SMS, and CRM tools, aimed at eCommerce brands that want to build advanced customer journeys and convert beyond basic newsletters.
Starter Plan: From $19/month for ~1,000 contacts.
Plus Plan: From $59/month for ~1,000 contacts.
Pro Plan: From $99/month for ~1,000 contacts.
Enterprise Plan: From $179/month for ~1,000 contacts; scales steeply with list size.
Heads-up: Pricing is based on the size of your active contact list, so as your list grows, your bill escalates automatically, meaning you’ll pay more even if usage doesn’t increase significantly.
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Brevo is an all‑in‑one email, SMS, CRM, and automation platform designed for eCommerce brands that want strong features at a lower cost and billing based on email volume rather than contact list size.
Starter Plan: From approx. $9/month (5,000 emails/month) for small‑to‑growing stores.
Business (or Standard) Plan: From approx. $18/month for 5,000+ emails/month with landing pages, automation, and A/B testing.
Professional Plan: From approx. $449/month for 150,000+ emails/month with landing pages, automation, and A/B testing.
Enterprise Plan: Custom pricing (for high volumes + advanced features) — contact vendor.
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Constant Contact is a user‑friendly email marketing and digital marketing platform tailored for small to mid‑sized retailers and eCommerce brands, offering email, social media, SMS, and automation tools in one place.
Lite Plan: Starts at $12/month for up to 500 contacts.
Standard Plan: Starts at $35/month for up to 500 contacts.
Premium Plan: Starts at $80/month for up to 500 contacts.
Heads-up: Pricing is based on the size of your active contact list, and you’ll be charged more as your list grows. Deleting contacts won’t automatically lower your tier.
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Moosend is an e‑commerce‑friendly email marketing and automation platform offering full functionality, unlimited sends, landing pages, AI‑writing, and advanced workflows at a lower cost than many competitors.
Free trial: 30 days free, full features.
Paid plans: Start from approx. $9/month for small contact lists (500+ contacts) and scale upward with list size.
Enterprise/Custom: Custom pricing for large volumes and advanced add‑ons.
Heads-up: The price you pay is tied to your contact list size (or list size band), and as your list grows, your billing jumps. Deleting contacts doesn’t immediately drop you back to a lower tier; your cost is based on the highest list size reached.
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GetResponse is an all‑in‑one email marketing, automation, and eCommerce platform designed for growing online brands, it covers newsletters, workflows, landing pages, webinars, and more in a single solution.
Starter plan: Starting at $19/month for up to ~1,000 contacts.
Marketer plan: Starting around £44/month (~$55 USD) for the same list size in UK pricing.
Creator plan: From approximately £51/month (~$60 USD) for 1,000 contacts with course/webinar features.
Enterprise (Max) plan: Custom pricing.
Heads-up: Pricing is based on the maximum number of active contacts in your list during the billing period, if your list grows past the tier limit, your billing will automatically jump to the next higher tier.
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Campaign Monitor is a polished email‑marketing platform known for its designer‑friendly templates and automation features, built to serve eCommerce stores and agencies that want strong campaign visuals and workflow support.
Lite Plan: $12/month for up to 500 contacts with 2,500 emails/month.
Essentials Plan: $29/month for up to 500 contacts (list size affects price).
Premier Plan: $159/month for up to 500 contacts with some additional features.
Heads-up: Pricing scales with your active contact list size, so growth in subscribers will raise your cost, deleting contacts doesn’t always drop you back down; billing is based on your highest contact tier.
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Sender is an email marketing platform ideal for eCommerce and small business brands — offering unlimited sends (within plan), automation, landing pages, and pop‑ups, all at highly competitive pricing.
Free Plan: $0/month — up to 2,500 subscribers and 15,000 emails/month.
Standard/paid tiers: starting at approx. $7/month for lighter use (specific contact tiers vary).
Professional/Enterprise: Custom pricing for higher subscriber counts or bespoke needs.
Heads-up: Pricing is based on your active subscriber list size, as your list grows, your bill will automatically move to the next tier, meaning costs can increase even if email usage remains steady.
Join thousands of eCommerce brands that have already made the switch
to a more affordable and powerful Omnisend alternative.
