The Ultimate Email Marketing Playbook: Industry-Wide Benchmarks & Insights

Comprehensive analysis of email marketing trends across 9 industries based on data from 290+ eCommerce brands

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The Need for Industry-Specific Email Benchmarks

In our research analyzing 58,00+ emails across multiple e-commerce industries, one thing became clear:

Email strategies aren’t one-size-fits-all; they’re shaped by what each industry sells and how customers shop. Fashion brands thrive on fast drops and visual appeal, while industries like health & supplements or food & beverages require trust-building and education.

Factors like seasonality, product lifecycle, and purchase urgency all influence send frequency, tone, and timing. That’s why benchmarking against leaders in your industry matters. It helps you spot gaps, test smarter, and fine-tune campaigns that resonate with your unique audience, without relying on guesswork.

Key Findings

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Brand

Emails Sent

Emails in Inbox

Emails in Promotions

Emails in SPAM

All Feature List

Yes

Display Condition

Yes

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Industry-Wise Email Marketing Insights

1. Fashion & Apparel Industry Trends in Q1 2025

After analyzing 3,400+ emails from 70+ brands, one thing’s clear: the brands in the Fashion & Apparel industry play to win attention fast.

Inbox timing is precise. Most emails are sent between 6–9 AM, catching early risers or global shoppers. Evenings and late afternoons also see action, likely targeting post-work browsers.
Brands average 34 emails/week. Yep, that's nearly 5 per day. Mondays, Wednesdays, and Fridays dominate, syncing with product drops, midweek nudges, and weekend promos.
Urgency rules. Subject lines like “Last Chance” and “Ends Tonight” are everywhere. Emojis, personalization, and collab mentions also spice things up.
Deliverability stays strong, with 97.89% inbox placement—even for high-volume senders like Vineyard Vines. Spam rates stay low when content stays relevant.
What they send: Over 68% of emails promote products or themed campaigns, with “Shop Now” reigning as the #1 CTA. Educational or relational emails? Almost nonexistent.

The takeaway? Fashion brands focus on high frequency, clear CTAs, and irresistible offers.

Industry Statistics

Campaigns Analyzed

3,456

Brands Studied

Email Inbox Rate

97.8%

Email SPAM Rate

2.2%

2. Beauty & Cosmetics Industry Trends in Q1 2025

When it comes to email, beauty and skincare brands know how to show up and show off. We analyzed over 1,500 emails from 30+ top names in the industry, and here’s what stood out.

Midday sends rule. Most emails hit inboxes between 10 AM and 2 PM, with 11 AM and 1 PM as hot spots. It’s a sweet spot, catching shoppers during lunch breaks or their self-care scroll.
High volume, high deliverability. Some brands (like Bareminerals) send 15+ emails a week and still hit 100% inbox rate. It’s a blend of frequency, smart content, and clean lists. Still, the industry average spam rate sits at 5.56%, so not everyone’s getting it right.
Promo-heavy strategy. A whopping 61% of emails are promotional, with “Shop Now” dominating as the primary CTA (used in 64% of emails). Urgency is everywhere too—“Last chance,” “Ends tonight,”, designed to convert quickly.
Personalization is strong in both subject lines and preview text, with words like “your” and emoji use driving engagement.

Beauty brands keep it bold, timely, and focused on the sale. If you’re not in the inbox with the right offer at the right time, you’re not in the game.

Industry Statistics

Campaigns Analyzed

1550

Brands Studied

Email Inbox Rate

94.44%

Email SPAM Rate

5.56%

3. Consumer Electronics Industry Trends in Q1 2025

Consumer Electronics brands are all about hitting the inbox when attention peaks. Our analysis shows they’re onto something. Most emails land between 3 PM and 7 PM, a smart window when people wind down and scroll. Brands like Avnet even send later in the evening, catching post-work researchers and deal hunters.

Tuesdays and Wednesdays dominate the calendar, keeping the cadence predictable and mid-week friendly. Some brands send more often, while others play it cool with fewer, high-impact sends to maintain exclusivity.
Urgency drives clicks. Subject lines like “HOT Items” and “Last Chance” paired with preview texts like “TWO DAYS ONLY” show just how hard brands lean into FOMO. The goal? Get customers acting fast.
Product-focused CTAs such as “Shop Earbuds” and “Buy Now” are everywhere, proving that clarity and intent convert. "Learn More" also makes frequent appearances, especially for new or complex products.
Deliverability could use a boost. With 85.71% inbox rate and 14.29% spam, there's room to email deliverability improvement. It can be started by tightening up email list hygiene and personalization.

Most brands lead with product launches, seasonal promos, and even thank-you emails to build trust. It’s a mix of precision timing, clear messaging, and targeted value.

Industry Statistics

Campaigns Analyzed

Brands Studied

Email Inbox Rate

96.7%

Email SPAM Rate

3.7%

4. Home Improvement & Furnishing Industry in Q1 2025

In the world of Home Decor eCommerce, inbox timing gets more attention. Most brands hit send between 7–9 AM, banking on early risers scrolling through emails with coffee in hand. Lunch hours (12–2 PM) and evenings (7–9 PM) also see solid activity, targeting shoppers during break-time or post-work wind-downs.

Mondays, Wednesdays, and Fridays are popular send days—well-timed to kick off new promotions or nudge weekend shopping plans.
Brands maintain a 96.83% inbox rate, with only 3.17% hitting spam—thanks to consistent sending patterns, personalized subject lines, and clean design. The secret? Keep content relevant and avoid overloading with images.
“Shop Now” and “Last Chance” are among the most-used CTAs, pointing to a strong urgency-driven strategy. In fact, over 42% of emails use the word “Shop” in their CTA.
The focus leans toward seasonal themes, product launches, and design inspiration, with 77.78% of emails falling into these categories. Educational and relationship-building emails take a backseat.

From Coastal Vibes to Spring Collections, subject lines are stylish and seasonal, often peppered with emojis and exclusivity cues like “VIP” and “Your Invite.”

Industry Statistics

Campaigns Analyzed

Brands Studied

Email Inbox Rate

3.1%

Email SPAM Rate

96.8%

5. Food, Tea & Coffee, Beverages Industry Trends Q1 2025

After analyzing 239+ emails from top brands like Eater, Skinnytaste, and RXBar, one thing’s clear: timing and taste go hand-in-hand. Most emails land between 6–9 AM (hello, breakfast crowd) and again from 10 AM–2 PM, targeting midday browsers with promos and recipes. A few brands even tap into 5–7 PM to catch evening snackers.

Inbox placement is stellar, with an average rate of 99.52%—a result of consistent sending, clean lists, and well-optimized subject lines.
94% of emails fall under seasonal campaigns, product launches, or themed newsletters. Think "Find your new favorite flavor" or “Pan Seared Scallops”. It inspires curiosity and clicks.
Brands love urgency. Subject lines like “Last Chance” or “50% Off Today Only” dominate, often paired with preview texts reinforcing limited-time deals.
CTAs like “Sign Up,” “Shop All,” and “Discover the latest” guide readers toward action, whether it's subscribing or exploring new flavors.

The Food & Beverages industry thrives on content + conversion. Pair value-driven emails with irresistible offers, and you’ve got a winning recipe for engagement.

Industry Statistics

Campaigns Analyzed

239

Brands Studied

Email Inbox Rate

100%

Email SPAM Rate

6. Health & Supplement Industry Trends in Q1 2025

In the Health & Supplement industry, inboxes are packed with purpose. From fitness buffs to wellness seekers, brands are targeting morning minds and midday scrollers. Most emails hit between 9 AM–12 PM, with a secondary push around 3–4 PM. It’s all about catching customers during focused, decision-making windows.

Inbox placement is stellar, with an average rate of 85%—a result of consistent sending, clean lists, and well-optimized subject lines.
Despite frequent sends (GNC clocks in at 7+ emails/week), deliverability holds strong—84.82% of emails land in the inbox, thanks to best practices like list hygiene, personalization, and balanced layouts.
Preview texts double down on relevance—highlighting “savings,” “wellness,” and product benefits like “essential oils” or “protein support.” Many brands also sprinkle in emojis (✨💖) and loyalty nudges like “Earn Points” or “Subscribe & Save.”
While educational content is minimal (2.7%), the industry is clearly focused on conversions, urgency, and long-term customer value via subscription and rewards programs.

The verdict? Health brands are blending promo pressure with personalization to drive action, and it’s working.

Industry Statistics

Campaigns Analyzed

112

Brands Studied

Email Inbox Rate

85%

Email SPAM Rate

15%

7. Automotive Industry Trends in Q1 2025

In the Automotive industry, email marketing is all about urgency, clarity, and deals that drive action. Brands are up early, 5–7 AM is the top send window, targeting early risers and weekday browsers. A second wave hits 10 AM–2 PM, catching customers mid-scroll on lunch breaks.

The good news? 100% inbox placement. Every email we analyzed made it past the spam filters, thanks to consistent send times, clear layouts, and spam-safe copy.
Promotions dominate. Over 75% of emails push deals like “Save $50” or “Ends Today.” Subject lines use FOMO phrases and emojis (🚗🏁🔥) to grab attention fast. Brands like Pep Boys send up to 23 emails, while others go lighter, opting for a more measured cadence.
Most emails are product-driven—mentioning Tires, Brakes, or Air Intakes—and packed with CTAs like “Shop Now”, “Order Today”, or “Learn More.” It's all designed to make conversion quick and painless.
Relationship-building emails? Rare. The focus here is transactional. They are less about nurturing, more about nudging the next purchase.

Bottom line: If you’re in the auto space, timing, urgency, and crystal-clear offers are your pit crew for performance.

Industry Statistics

Campaigns Analyzed

Brands Studied

Email Inbox Rate

100%

Email SPAM Rate

8. Arts & Crafts Industry Trends in Q1 2025

In the Arts & Crafts industry, email marketing is part inspiration, part conversion machine. Most emails land between 10 AM and 3 PM, with a sharp peak at 2 PM—perfect timing to catch hobbyists on lunch breaks or planning their next DIY project. Evening sends, especially around 8 PM, also show strong engagement, likely tapping into post-dinner downtime.

Brands like Craftsy go all-in—sending emails daily, with spikes on Tuesdays and Sundays. That weekend focus? It's smart. People finally have time to dive into creative hobbies.
Inbox rates hit 95.3%, and Craftsy keeps it clean with personalized subject lines, preview texts like “Just for You”, and a solid text-to-image balance.
Urgency drives opens. Subject lines shout “Hurry!”, “1-Day Only!”, or tease “FREE” offers—often with emojis like 🎂 or 🆓 to add some flair.
CTAs like “Learn More,” “Shop Now,” and “Sign Up” are everywhere, pushing action while staying user-friendly. Educational content and tutorials show up too, but it’s the seasonal launches and promotions (over 54%) that dominate inboxes

Bottom line? This industry knows how to blend creativity with conversion. It’s all about timely offers, personal touches, and keeping the crafty crowd clicking.

Industry Statistics

Campaigns Analyzed

146

Brands Studied

Email Inbox Rate

95.3%

Email SPAM Rate

4.7%

9. Baby Products Industry Trends Q1 2025

In the Baby Products industry, timing is vital. Most emails land between 7–10 AM and 3–6 PM, smartly syncing with parents’ morning routines or post-nap scrolls. 8 AM is the sweet spot—when inboxes are open and attention is fresh.

Brands like Carter’s dominate frequency, sending over 130+ emails, clearly focused on staying top-of-mind with deals, new drops, and reminders. Mondays and Fridays are hot send days—perfect for post-weekend catch-up and weekend prep.
Inbox placement is strong (94.5%), and spam rates are low, thanks to clean email practices, personalized previews, and spam-safe content.
Subject lines lean hard into FOMO and discounts, with phrases like “LAST DAY!”, “Buy 1 Get 2 Free”, and playful emojis to boost opens. Preview texts double down on urgency (“Don’t miss out!”) and emotion (“Let’s make memories”), striking both practical and heartfelt chords.
The content mix? 34% promotional, 21% seasonal/thematic, and a small slice of educational and relationship-building content. CTAs like “Shop Now”, “Learn More”, and “Sign Up” dominate, making the next step clear.

The Baby Products industry knows how to connect emotionally and convert quickly. Think value, timing, and a touch of cuteness.

Industry Statistics

Campaigns Analyzed

205

Brands Studied

Email Inbox Rate

94.5%

Email SPAM Rate

5.5%

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Universal Trends Across E-commerce Email Marketing

Across industries, from fashion and baby products to automotive and wellness, some trends consistently stand out in email marketing.

First off, personalization drives results. Brands using tailored subject lines, emojis, or preview texts like “Just for You” see higher engagement and open rates. Discounts and urgency remain powerful motivators. Phrases like “Last Chance”, “Limited Time”, and “50% Off” show up in nearly every vertical, proving that FOMO sells.

Automation and segmentation are on the rise. Brands aren’t just blasting their lists anymore—they’re sending smarter campaigns based on behavior, geography, or purchase history. Weekly cadence varies, but timing matters: emails sent mid-morning or early evening often perform best.
Deliverability is a shared priority. Top-performing brands keep inbox rates high (often 95%+) by maintaining consistent sending schedules, authenticated domains (SPF/DKIM), and balanced layouts that avoid spam triggers.
And finally, email design matters more than ever. Visual appeal, mobile responsiveness, and clear CTAs like “Shop Now” or “Learn More” are critical for driving action in a scroll-happy world.

Whether you’re selling lipstick or car parts, the fundamentals hold: be relevant, be timely, and make it easy to take action.

Final Thoughts & Next Steps

No matter the industry, great email marketing comes down to timing, relevance, and making every click count. From personalized subject lines to urgency-driven CTAs, the top brands know how to stay in the inbox and on the customer’s mind.

Want to dive deeper? Check out the individual industry breakdowns. We’ve packed them with insights you can use.

And if you’re curious how your brand stacks up, we’d be happy to run a quick email audit for you. Just drop us a message or sign up for our newsletter to stay in the loop. Let’s keep the conversation going!

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