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ProRollers: Boosting Sales with BayEngage’s Email Automation

Sales boosted via email automation
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Increase in email subscribers in a year
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Revenue via recovery cart emails
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pro-rollers

Company

ProRollers, a leader in bat rolling and glove conditioning, faced challenges in establishing its online presence and automating its email marketing. To improve its online presence and automate its email marketing efforts, ProRollers partnered with BayEngage.

Headquarter

Norwalk, OH

eCommerce Platform

WooCommerce

Features/Strategies Used

Email automation
Drip email campaigns
Pop-ups
testimonial
“Building an online store was not easy. We didn’t know much about eCommerce email marketing before TargetBay. They helped us in every step of the way to be successful”

Challenges:

Despite being a prominent retailer in the sporting goods industry, ProRollers encountered several challenges:
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Setting up an online store and automating email marketing campaigns

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Building and segmenting email lists for targeted campaigns

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Automating email marketing to save time and increase efficiency

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Recovering abandoned carts to reduce lost sales

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Growing their email subscriber base

Goals:

ProRollers aimed to:
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Establish effective eCommerce email marketing

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Grow their email subscriber base

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Automate email marketing efforts

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Recover abandoned carts through automated drip email campaigns

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Generate consistent revenue from email marketing to increase ROI

prorollers
“Running an online store and sending automated emails was hard without a solid email subscriber base. We had a pressing need to build and increase email marketing ROI. We had to face a lot of challenges with respect to email automation and pop ups before we discovered BayEngage. Now, I am happy to say we have a strong email subscriber base and our email activities are automated based on triggers. A big thanks to the BayEngage team!”
Adam Brown
CEO, ProRollers

Solutions:

BayEngage provided comprehensive support to ProRollers by deploying eCommerce pop-ups, creating targeted email campaigns, and automating email workflows.

Growing the Email List: BayEngage implemented automated pop-up workflows on key web pages to collect email addresses. These addresses were then segmented into lists for personalized campaigns.

Automated Email Workflows: BayEngage set up numerous email triggers, including welcome emails, abandoned cart emails, newsletter subscriptions, order confirmations, post-purchase follow-ups, price drop alerts, low-stock alerts, back-in-stock alerts, and birthday reminders.

Targeted Email Campaigns: ProRollers began sending targeted email campaigns promoting special offers, new product launches, and seasonal deals, resulting in increased engagement and sales.

Abandoned Cart Recovery: Five different types of abandoned cart email templates were developed and implemented in drip email campaigns, successfully recovering lost sales.

Results:

Through strategic email automation with BayEngage, ProRollers achieved:
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$54,094 in Sales from Email Automation: Implementing automated workflows and targeted campaigns significantly boosted sales.

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9,332 New Email Subscribers: ProRollers scaled their email subscriber base from 0 to 9,332 in less than 12 months.

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$43,986 Recovered from Abandoned Carts: The abandoned cart recovery efforts generated $8,456 every month.

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$19,396 from Pop-Up Workflow Automation: Revenue from pop-up workflows contributed significantly to their overall sales.

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$11,456 Monthly Revenue from Email Marketing Campaigns: Consistent revenue generation from email marketing campaigns demonstrated the effectiveness of BayEngage’s solutions.

Conclusion

BayEngage’s email automation expertise enabled ProRollers to overcome their challenges, grow their email subscriber base, and significantly increase their sales. By leveraging BayEngage’s comprehensive email marketing solutions, ProRollers has established itself as a leading baseball and glove conditioning retailer.

The success of ProRollers underscores the power of strategic email automation in driving business growth and enhancing customer engagement.