🎯 From Listings to Loyalty: Crafting a Strong Brand on Walmart.com Join our expert webinar with Bellavix & TargetBay 🚀 Spots are limited
🎯 From Listings to Loyalty: Crafting a Strong Brand on Walmart.com Join our expert webinar with Bellavix & TargetBay 🚀 Spots are limited
After relying on Klaviyo and Yotpo for over four years, LazyOne transitioned to TargetBay in September 2022. They needed one integrated solution to consolidate Email & SMS Marketing and Reviews & UGC. One of the biggest drivers of this switch was TargetBay’s exclusive Walmart.com Review Syndication partnership, which automated LazyOne’s review syndication process.
Despite offering a strong product line, LazyOne faced several obstacles that hindered its Walmart and overall online sales growth:
Limited Online Reviews: A low volume of customer reviews made it difficult to establish trust with potential Walmart shoppers.
Lack of Visual Reviews: Without customer photos, product listings lacked credibility and engagement.
Non-Indexed Reviews on Google: Existing reviews were not indexed, limiting search visibility and organic traffic.
Inefficient Review Syndication to Walmart: Manually pushing reviews to Walmart was both time-consuming and ineffective, preventing LazyOne from maximizing its Walmart presence.
LazyOne aimed to:
Increase the number of customer reviews to boost trust and sales.
Encourage customers to include images in their reviews to enhance Walmart and website listings.
Syndicate product reviews to Walmart.com to improve product rankings and conversions.
Ensure reviews were indexed on Google to drive more organic traffic.
Find a cost-effective and scalable solution to manage marketing and review syndication efficiently.
To help LazyOne maximize its Walmart sales and review impact, TargetBay implemented key solutions:
Automated Review Requests: TargetBay’s email and SMS automation prompted customers to leave reviews, with a strong focus on collecting high-quality, visual UGC to improve Walmart product listings.
Walmart Review Syndication: TargetBay automated the entire syndication process, mapping reviews with Walmart’s required identifiers to ensure a seamless and ongoing feed of fresh, verified reviews to Walmart.com.
Google Indexing for Reviews: A multi-step process mapped reviews correctly to Google, ensuring compliance and maximizing search visibility for LazyOne’s website.
Seamless Platform Migration: A dedicated TargetBay account manager handled the migration from Klaviyo and Yotpo, ensuring a smooth transition of reviews, email subscribers, automation flows, templates, segmentation, and forms.
Automated Walmart Review Syndication: Ensured new and existing reviews were continuously pushed to Walmart.com, improving product rankings and conversions.
Multi-Step Google Indexing: Ensured reviews were properly mapped and indexed, significantly improving LazyOne’s SEO and search visibility.
Enhanced Visual UGC Collection: Customers were actively encouraged to submit photo-based reviews, adding authenticity and boosting engagement on Walmart and the website.
By implementing TargetBay’s BayEngage and BayReviews solutions, with Walmart.com Review Syndication set up, LazyOne saw measurable improvements across multiple key areas:
64% Increase in Walmart Sales: Within the first 30 days, driven by improved review syndication and customer trust.
17.8% Growth in Visual UGC Submissions within three months, enhancing the quality of reviews displayed on Walmart.com.
280 New Site Reviews Collected in Six Months, helping LazyOne build social proof and credibility across sales channels.
600 Product Reviews Collected in Six Months, strengthening brand reputation and engagement.
Total of 880 New Customer Reviews in Six Months: Surpassing their review collection targets.
Over 3,400 Reviews Indexed on Google, boosting SEO and organic traffic.
$65,000 in Sales from 542 Orders directly attributed to customer reviews .
The partnership between LazyOne and TargetBay had an immediate impact on Walmart sales, customer engagement, and brand credibility. By automating Walmart review syndication and improving the quantity and quality of reviews, LazyOne surged 64% in Walmart sales within the first month and continued scaling review collection efforts.
Additionally, LazyOne saw long-term benefits, including:
Higher visibility and conversion rates on Walmart.com thanks to a steady flow of syndicated reviews.
Increased organic traffic and search rankings with more reviews indexed on Google.
Stronger customer engagement and trust with an expanded library of authentic, image-rich reviews.
A cost-effective, scalable solution for managing Email & SMS marketing and Reviews & UGC—all under one integrated suite.
The seamless migration from Klaviyo and Yotpo to TargetBay ensured zero disruptions while empowering LazyOne with a cost-effective, scalable, and high-performing marketing solution.
With TargetBay’s Walmart.com Review Syndication and marketing automation, LazyOne unlocked new revenue potential, improved product visibility, and streamlined customer review collection—all contributing to sustainable e-commerce growth.
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