How Earths Elements Scaled Growth With TargetBay’s All-in-One Marketing Platform

How Earths Elements Scaled Revenue and Subscriber Growth with BayEngage & BayReviews

ROI from BayReviews
over 4 years

15 X

Increase in order volume
(YoY, July–Dec)

53 %

Increase in open rates,
from 15% to 27%

80 %

Company

Founded in 2006 by Hem Rai, Earths Elements is a Southern California-based wellness brand offering crystals, aromatherapy, incense, and holistic products. With a growing private-label line and omnichannel presence, their mission is to blend ancient practices with modern self-care through mindful, intentional experiences.

Headquarter

Encinitas, CA

eCommerce Platform

Shopify

Features/Strategies Used

Smart email and SMS automations
Personalized campaigns for key segments
A/B tested subject lines and optimized send times
Automated review request emails
Product page review displays and carousels
UGC photo & video collection
Review moderation and widgets

Lon Van Griethuysen,
Marketing & PR, Earths Elements

“Their approach is well-rounded, considering every aspect of our business to develop strategies that drive results.”

Overview:

Earths Elements saw a major shift in their growth after teaming up with TargetBay. By using BayEngage for email and SMS, they achieved a 6x return on investment, while BayReviews brought in a 15x ROI over four years. With a thoughtful, full-funnel strategy, they were able to connect with their audience at every stage—turning one-time buyers into loyal customers and happy shoppers into brand advocates.

From July to December (YoY), they saw a 53% increase in order volume and a 17% boost in revenue. Even their email open rates jumped from 15% to 27%—an 80% improvement. These results didn’t come from complex systems or over-the-top tools, but from a clear strategy, consistent execution, and the right partner to grow with.

Challenges:

Earths Elements was looking for a smarter, more efficient way to drive digital growth. Their key goals were to increase revenue through email and SMS marketing, improve customer retention and repeat purchases, and grow both their subscriber base and product review volume. At the same time, they wanted to simplify their tech stack and get better ROI from fewer tools, especially during their 2023 migration from Mailchimp.

Goals:

Earths Elements primary objectives were to:

Solutions:

When Earths Elements wanted to grow their online store, they needed a simpler, smarter way to manage their marketing. That’s where we came in. With TargetBay’s all-in-one platform, we helped them bring together email, SMS, reviews, and user-generated content—all in one place. No more juggling multiple tools or systems.

We started by setting up automated flows like welcome messages, exit intent texts, and popups to engage customers at just the right moment. These automations helped the brand stay connected with shoppers without having to do everything manually.

From there, we launched personalized email and SMS campaigns for different customer groups. We tested subject lines and adjusted send times to see what worked best, and the results quickly followed. Open rates and customer engagement started to climb.

To help build trust, we rolled out BayReviews, which automatically sent review requests after each purchase. Customers could also share photos and videos, which we displayed on product pages. This added real, relatable feedback that helped other shoppers feel confident about buying.

Throughout it all, their dedicated Customer Success Manager stayed hands-on—offering guidance, answering questions, and helping them improve every step of the way. In the end, Earths Elements got a clear, powerful marketing system that worked for them—not the other way around. Simple tools, smart strategy, real results.

Results:

Email Marketing (BayEngage)

SMS Marketing (BayEngage)

Reviews & UGC (BayReviews)

Overall Impact

Conclusion:

Earths Elements didn’t grow by adding more tools—they grew by making smarter choices. With TargetBay, they found a partner who understood their goals and helped turn everyday marketing into meaningful, measurable results.

From stronger customer relationships to steady revenue growth, their success came down to keeping things simple, personal, and focused on what really works.