Webinar alert 📢 : Grow your eCommerce revenue with dynamic pricing strategies 📈 Join us on Thurs, May 23rd @ 1 PM EST

Save Your Spot

How BayReviews Targeted Review Request Email Helped Canna-Pet Achieve 40% more Product Reviews

Customer: Canna-Pet
Industry: Pet Food Supplies Industry
eCommerce Platform: WooCommerce
increase in product reviews
0 %
Increased AOV by reviews
$ 0
Increase in review collection rate
0 %
StoreImg--n

Company

Canna-Pet is a leader in producing innovative pet food, focusing on hemp-enhanced organic products. They source high-quality ingredients to ensure great nutrition for pets.
www.cannapet.com

Headquarter

Seattle, Washington, United States

eCommerce Platform

WooCommerce

Features/Strategies Used

Automation workflow
Review request email
Segmentation
Book A Demo

Overview

Canna-Pet, a leader in the pet food supplies industry, specializes in hemp-enhanced organic products. Known for their high-quality ingredients and commitment to pet nutrition in the industry.

This case study explores how TargetBay’s BayReviews automated review request emails helped Canna-Pet achieve a 40% increase in product reviews, enhance their online visibility, and boost their organic reputation.

Challenges:

ranking

Lack of Organic Reputation and Ranking: Struggling to build a strong organic reputation and achieve high search engine rankings.

web traffic

Customer Base vs Website Traffic: Despite a loyal customer base, Canna-Pet needed to convert this into increased traffic and sales on their website.

seo

SEO Ranking: They needed to improve their ranking for search-centric keywords to enhance online visibility.

Goals:

Canna-Pet aimed to:
check-icon

Strengthen its organic reputation and search engine rankings

check-icon

Convert customer satisfaction into website traffic

check-icon

Boost online sales through effective SEO strategies

Solutions:

TargetBay’s BayReviews provided a comprehensive solution by automating the review collection process. This approach included sending targeted review request emails to customers shortly after their products were delivered.

Automating Review Requests After Shipping: Using the 'Mail After Shipment' feature, Canna-Pet sent automated emails to customers a specified number of days after their products were shipped. This resulted in a conversion rate of over 20% of orders into reviews.

Targeted Review Request Emails: BayReviews utilized Canna-Pet’s customer database effectively, sending targeted review request emails based on purchase behavior and loyalty. This strategic targeting led to a rapid 40% increase in product reviews.

Collecting Website Reviews: The 'Mail After Order Placed' feature helped gather website reviews easily. Customers were encouraged to share their experiences, improving Canna-Pet’s overall reputation and enriching their website with valuable user-generated content.

cat

Achievements in 30 Days:

check-icon

40% Increase in Product Reviews: The targeted emails and automated review requests led to a significant boost in the number of product reviews.

check-icon

$75.62 Increase in Order Value: Enhanced reviews and customer feedback contributed to higher order values.

check-icon

20% Increase in Review Collection Rate: The systematic approach to requesting reviews resulted in a higher collection rate, further enhancing the online presence of Canna-Pet.

Results:

The implementation of TargetBay’s BayReviews resulted in several positive outcomes:
check-icon

Increased Product Reviews: A 40% increase in product reviews improved user interaction and provided valuable content for potential customers.

check-icon

Improved Search Keyword Rankings: The influx of user-generated content helped Canna-Pet gain new search keyword rankings.

check-icon

Significant Increase in Organic Traffic: Enhanced online visibility and improved search engine rankings led to a significant increase in organic traffic.

Conclusion

By leveraging TargetBay’s BayReviews, Canna-Pet successfully overcame their challenges and achieved substantial improvements in customer engagement and online visibility. The automated review requests and optimized user-generated content strategy led to a 40% increase in product reviews, higher order values, and enhanced organic traffic.

This strategic approach has positioned Canna-Pet as a stronger competitor in the pet food supplies industry, highlighting the effectiveness of targeted review request emails in achieving business growth and customer satisfaction.

Company

Products

Platforms

Developers

Compare Us

BayEngage-Shopify-Apps
BayEngage-woocommerce
GA23
GA24
capterra23
capterra
Software-advice
Facebook-f Linkedin Twitter Youtube Instagram