How to get reviews for your brand-new Shopify store?

17.Jan.2019 Krithika Siddharth - Shopify

The e-commerce landscape is rapidly evolving alongside the growth of online marketplaces. The best online stores are creating better customer experiences with SaaS platforms like Shopify and BigCommerce. Both platforms enable entrepreneurs and large businesses to build robust online stores with specialized features that meet one’s industry-specific business needs. For instance, one can create compelling Facebook ads from their top-rated online product reviews.

Why are product reviews important for your Shopify store?

Customer product reviews score high in terms of authenticity and credibility. Unlike a brick and mortar store, Shopify customers can’t test or feel a product before purchasing it. So, more often than not they run a google search to understand a product’s pros and cons before making a purchase decision. Salesforce estimates that about 87% of online shoppers do online research for products/services before purchasing online. Blogs and product pages of an online store are branded content that predominantly targets lead conversions and sales promotions. On the contrary, product reviews are customer stories that narrate the firsthand experience of a product in an unbiased manner. They can also include photos, videos and user ratings for better customer experience.

Choose the right Shopify product reviews app

• Create your brand image with user-generated content
• Optimize your customer engagement strategy by genuinely replying to customer’s product reviews in your online store.
• Develop your product and customer experience based on actionable insights from product reviews.

How Shopify Product Review Apps can help your business?

Online shopping spikes between Black Friday Cyber Monday (BFCM) and the Christmas holidays, every year. Shopify is a highly competitive online marketplace that includes about 446,005 online retail sellers. So, it is important to learn to win more customers through your Shopify store? You can optimize your online store with a Shopify reviews app that improves the functionality of your online store and delivers better customer experience.

Where to start?

Targetbay’s Shopify Reviews App provides a competitive advantage for your Shopify store. The easy-to-install app features are fully automated and customizable to meet your business needs. It supports Google rich snippet and converts 5-star rated product reviews into Facebook Ads. It results in better Conversion Rate Optimization (CRO) from across various channels including your online store, Google’s Search Engine Results Page (SERP) and Facebook.

How to start?

You’re new to Shopify. Whether you already have an existing database of product reviews or it’s a brand-new start, the best-in-class Shopify product reviews apps offer hassle-free backup and migration support. In addition, there are several ways to get reviews from your customers for your all-new online store.

Here are 3 major customer touchpoints in the customer journey of an online store. You can leverage them using Shopify reviews apps/addons for better user experience and customer engagement.

1. Your potential customer is searching for the right product in your online store.
   • Customers Q&A is a much sought-after Shopify reviews addon that enables online shoppers to ask questions relevant to your products. You can engage with your potential customers by replying to their queries on your products page in your Shopify store.
2. Your customer’s after-purchase impression gets you instant feedback.
   • Order Comment Pop-ups are a must-have Shopify reviews addon that triggers customer review requests immediately following a completed transaction in your Shopify store. You can receive your customer’s timely feedback through an after-purchase product review.
3. Your customer’s story really matters after the shipment delivery
   • Automated Reviews Requests is an essential Shopify reviews app that allows you to schedule personalized emails to your customers. It helps improve both customer engagement and customer experience after a shipment is delivered. You can benefit from a detailed product review coupled with product photos/videos and user ratings.

A product reviews app streamlines and leverages customer engagement across a diverse range of digital channels including search engines, social media, and online marketplaces. One of the most versatile in the market that also leverages 5 fully integrated tools is TargetBay.