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17.Jan.2019 Krithika Siddharth - Shopify
The e-commerce landscape is rapidly evolving alongside the growth of online marketplaces. The best online stores are creating better customer experiences with SaaS platforms like Shopify and BigCommerce. Both platforms enable entrepreneurs and large businesses to build robust online stores with specialized features that meet one’s industry-specific business needs. For instance, one can create compelling Facebook ads from their top-rated online product reviews.
Customer product reviews score high in terms of authenticity and credibility. Unlike a brick and mortar store, Shopify customers can’t test or feel a product before purchasing it. So, more often than not they run a google search to understand a product’s pros and cons before making a purchase decision. Salesforce estimates that about 87% of online shoppers do online research for products/services before purchasing online. Blogs and product pages of an online store are branded content that predominantly targets lead conversions and sales promotions. On the contrary, product reviews are customer stories that narrate the firsthand experience of a product in an unbiased manner. They can also include photos, videos and user ratings for better customer experience.
Choose the right Shopify product reviews app
Online shopping spikes between Black Friday Cyber Monday (BFCM) and the Christmas holidays, every year. Shopify is a highly competitive online marketplace that includes about 446,005 online retail sellers. So, it is important to learn to win more customers through your Shopify store? You can optimize your online store with a Shopify reviews app that improves the functionality of your online store and delivers better customer experience.
Targetbay’s Shopify Reviews App provides a competitive advantage for your Shopify store. The easy-to-install app features are fully automated and customizable to meet your business needs. It supports Google rich snippet and converts 5-star rated product reviews into Facebook Ads. It results in better Conversion Rate Optimization (CRO) from across various channels including your online store, Google’s Search Engine Results Page (SERP) and Facebook.
You’re new to Shopify. Whether you already have an existing database of product reviews or it’s a brand-new start, the best-in-class Shopify product reviews apps offer hassle-free backup and migration support. In addition, there are several ways to get reviews from your customers for your all-new online store.
Here are 3 major customer touchpoints in the customer journey of an online store. You can leverage them using Shopify reviews apps/addons for better user experience and customer engagement.
A product reviews app streamlines and leverages customer engagement across a diverse range of digital channels including search engines, social media, and online marketplaces. One of the most versatile in the market that also leverages 5 fully integrated tools is TargetBay.
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