Create and send beautiful email campaigns & newsletters
Build user-generated content that matters for your store
Design & trigger pop-ups to improve conversions
Personalized recommendations tailor-made for your shoppers
Recover lost shoppers, let’s make your retargeting ads more fun!
Tag photos from your Instagram and increase conversions
Don’t abandon your cart abandoned crisis. Get 30% returns with TargetBay cart recovery solutions.
Leverage the power of user-generated content. Improve organic traffic and ranking with TargetBay’s review & QA tool.
Never give a chance for your customers to leave. Improve customer retention by 45% with TargetBay tools.
Don’t miss the chances of getting noticed in the digital world. Get social recognition and loyalty to build your brand.
Explore end-to-end and learn Growth-hacking tips, industry insights, best practices - Everything you need to elevate your eCommerce strategy.
Feature your write-up with us. Explore!
Explore our exclusive collections of blogs to Fastrack your eCommerce business success with our comprehensive insights.
Everything you need to know available in one place. Implement strategic business tactics with our actionable guides.
Nothing motivates us like real success stories. Read client success stories that can inspire your business growth.
Who to guide us better than the industry experts? Watch Knowledge sharing sessions from industry experts in the eCommerce market.
Grab complete understanding in the shortest available time. Insightful and visually appealing information at a glance.
Exciting and interesting clips on TargetBay’s tools and solutions to help you understand us better
Spread the word :
03.Aug.2018 Sharon Paul - Product Recommendation, Shopping Cart Abandonment
In today’s digital landscape, user experience remains the key to increased customer engagement and a major influence in their buying decision. It’s crucial for US retailers to keep evolving and stay updated with the latest technological strategies that help in boosting their conversions and brand visibility.
While the user experience is a combination of several metrics, the goal is to help customers find their product and ease their shopping journey.
For this reason, understanding customer expectations and offering them product recommendations that suits their best interest improves the purchase journey and helps bring the buyer’s attention back to products they desire.
Top eCommerce giants like Amazon use this product recommendation strategy to understand their customers better and to provide them with suggestions based on their shopping or browsing history.
Did you know that 35% of Amazon’s revenue is generated by their recommendation engine?
Product recommendation engines track user behavior on website pages and email campaigns. Using data filtering processes and algorithms they then can recommend relevant or similar products to the customer.
Fueled by the significant increase in the user-generated data and the growing number of online shoppers, recommendation engines can map, search and identify the products to match the customer’s taste and preferences quickly.
Shopping has become increasingly dynamic thereby rising expectations of tech-savvy customers. Buyers compare prices in physical stores and then frequently, buy them online. All said and done, personalization plays a key role in converting visitors to customers. When customers find your eCommerce store experience tailor-made to their preferences, they love it.
According to Forrester 73% of customers prefer a personalized shopping experience. An intelligent product recommendation engine tracks your site visitors and captures their behavior to suggest highly relevant products. Inspired by a customer’s browsing history or recently bought items, the recommendation engine predicts what could interest them or possibly be their next purchase. For instance, customers who recently bought a laptop may be looking for a laptop bag or other accessories. This is the perfect opportunity to up-sell or cross-sell the items with combinations that will grab customers’ attention instantly.
When product recommendations based on real-time data appear on home pages, product pages, search results, and personal notifications, shoppers are more likely to buy. This is because they easily find exactly what they want on your site at desired prices. In one case study recommending products in the shopping cart based on a user’s purchasing or browsing behavior resulted in a 915% increase in conversion rate.
Similarly, there was a 474% increase in recommended products displayed on category pages, 411% on product pages, 307% on order confirmation pages, 248% on home pages and 192% on search results pages.
These numbers show how well product recommendations can directly impact your conversion rates and help you lure customers to make more purchases.
In addition to improving conversion rates and the shopping experience, product recommendation brings about a huge impact on the Average Order Value and the number of products per transaction. AOV is one of the most important metrics and is an important KPI to track. When relevant search results are shown to the shoppers and when their cart value increases, the recommendation engine is always learning. By studying these customer’s buying patterns, it can make further improvements.
When customers find what they need, they end up spending more time on your website and engaging with the products. Improving customer journeys by linking products through further recommendations in the name of ‘complementary /alternative items’, ‘what customers also bought’ and ‘other brands that most customers bought from’ along with other relevant product suggestions will increase your customer’s interest to stay on your site and purchase more products.
Product recommendations are one of the most powerful tools that online marketers can use today. In some cases, they deliver more than 5X the ROI.
Retailers need a roadmap that helps them increase sales. By using cost-effective proven quality tools like. TargetBay, they get a clear vision of the future. TargetBay is a fully integrated revenue generation SaaS product that includes a recommendation engine. We guarantee it and the other tools will improve your revenue.
As mentioned personalized product recommendation is one of four of Targetbay’s fully integrated toolsets
With TargetBay’s recommendation engine, you can,
Not sure how to go about it? Give us a call today and we’ll help you figure out your perfect eCommerce solution.
World's renowned marketing experts and tech enthusiasts love our insights on customer reviews, email marketing and more. Sign up for our newsletter to stay ahead of the trends.
Senior Ecommerce Strategist9 Years of Experience Working with Multiple Brands
Schedule a Free 15-30 Min Call with a Senior Ecommerce Strategist to Discuss Sales Improvement Tactics.
VP Ecommerce Strategist
20 Years of Experience Working with Multiple Brands Schedule a Free 15-30 Min Call with us to Discuss Sales Improvement Tactics.
Limited Slots Available For the Month
schedule a Meeting