Build user generated content that matters for your store
Create and send beautiful email campaigns & newsletters
Design & trigger pop-ups to improve conversions
Personalized recommendations tailor-made for your shoppers
Recover lost shoppers, let’s make your retargeting ads more fun!
Tag photos from your Instagram and increase conversions
Get 30% returns with TargetBay cart recovery solutions
Improve organic traffic and ranking with TargetBay review & QA tool
Improve customer retention by 45% with TargetBay tools
Get the social recognition and loyalty to build your brand
Tinte Cosmetics Switched From Mailchimp And Increased Their Open Rate By 60%
How Vietri Increased Sales By 25% In Just 30 days
Worried About Low Email Engagement? 3 Amazing Time Slots That Work
Valentine’s Day Email Marketing - Tips and Tricks For a Winning Campaign
11 Ways to Design the Most Amazing Valentine’s Day Email
2019 Shopify Store Optimization
28.Sep.2017 Krithika Siddharth - Shopping Cart Abandonment
The average shopping cart abandonment rate has increased from 71.39% to 77.24%, globally. This means there are customers abandoning your store’s cart right now. Being a savvy digital marketer is all about being proactive and reaching out to users at the right time at the right time with the right incentive to win the sale.
There are plenty of reasons as to why customers abandon their cart, but one of the biggest reasons is high shipping cost rate or complex checkout process. Stop 28% of customers from leaving behind products in the cart by triggering an exit intent pop-up.
It helps in getting the customer’s attention by reminding them about the cart they are leaving behind. Either push them to complete the transaction or give them the option to save their cart to target them later.
Trigger emails sent instantly helps stop cart abandonment by 43%. You reach out to customers by sending them the right message to their inbox. To improve email visibility, increase the number of emails you send. Learn about a robust shopping cart abandonment strategy in our detailed post.
It’s all about being proactive and reaching out to customers at the right time. In your website’s navigation path, customers tend to get deviated. It’s best to analyze your website’s conversion funnel and identify the right place where they are dropping off. By providing the right incentive at the right time helps convert customers efficiently.
Don’t stop with sending just one email to users, it’s best practice to send at least 3 emails before you give up. There are eCommerce websites that send over 10 follow-up emails to win back abandoned carts. Each online store has different conversion time, by timing your cart abandonment emails you have a higher rate of bringing back customers.
Sometimes it’s best to give the right ‘incentive’ to win the sale. Understand what customers want and give the right incentive to convert customers. As a rule of thumb, it’s best not to give incentives in the email or marketing outreach. Give incentives as a last resort to ensure you have a robust cart retrieval strategy.
Cart abandonment is an art and a lot of analysis and trial and error is required to reduce the cart abandonment rate of your online store. If you are suffering from a cart abandonment rate of over 60%, email us at email@example.com for a free personalized audit.
If there is ever a competition to find the most frequently asked question related
“Valentine’s Day is right around the corner!” “Love is in the air,
Senior Ecommerce Strategist9 Years of Experience Working with Multiple Brands
Schedule a Free 15-30 Min Call with a Senior eCommerce Strategist to Discuss Sales Improvement Tactics.
Please fill in your details and our team will schedule a convenient time for a demo
Download our checklist highlights to optimize your holiday campaigns for maximum conversion.