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08.Jan.2018 Aravindhan Anbalagan - Email Campaign
Since 2010, the year-over-year growth of eCommerce sales has registered a consistent 10% (and above) and to be specific, last-minute shopping before festival seasons has garnered attention among customers. The estimated eCommerce sale in 2017 is $107.4 billion.
To run a successful eCommerce business, it is important for marketers to plan ahead if they need to reach out to potential buyers during the top spending time of the year. Among seasonal sales, Halloween and back to school promotions have seen a significant return of $9.1 billion and $83 billion respectively in 2017.
Other significant holiday seasons include Easter Weekend Sale. As per NRF Easter spending survey, planned easter spending stood at $16.48 billion in 2015, $17.38 billion in 2016 and $18.48 billion in 2017. Spending in eCommerce shops has increased significantly on specific days such as Thanksgiving Day, Black Friday and Cyber Monday. Adobe Digital Insights, in 2016, reported that total online sales on Thanksgiving Day was $1.93 billion and on Black Friday and Cyber Monday, it was $3.34 billion and $3.39 billion respectively.
With such huge spendings and consistent sales growth, it is high time that eCommerce marketers plan ahead to capitalize on the upcoming 2018 holiday seasons.
Let’s start running frequent campaigns and not wait until the 2018 Holiday Season!
Now, you know the key eCommerce dates, here is a quick checklist needed for effective promotions.
Let’s break down the months of the year into four key seasons with regard to sales.
The first few months of the year are ideal for clearance sale.
eCommerce sales during the summer season, especially July and August, are generally slow . Therefore, promotional campaigns can be conducted between April and June. Back to School campaigns can start as early as June rather than waiting untill September.
Ahead of Halloween on October 31st, execute small promotion campaigns during National Golf Day (Oct 4) and Columbus Day (Oct 8) where the probability of finding new customers is high.
According to the National Retail Federation, eCommerce sales in 2016 crossed $7.5 billion dollars and was estimated to reach $9.1 billion dollars in 2017. Hence, it’s recommended to allocate more budgets for promotional campaigns during the Halloween festival season.
Holiday Sales should commence from Black Friday and to be continued through the weekend until Cyber Monday. Green Monday is the ideal time to start the holiday promotions which should continue till the Christmas Holidays.
Our eCommerce calendar and checklist are the right tools, to start the marketing campaigns ahead of your rivals. Make the best use of the 2018 holiday seasons.
Pro Tip: The promotional period is essential to collect crucial customer data and product reviews on the website needed for the organic success of your eCommerce website.
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Senior Ecommerce Strategist9 Years of Experience Working with Multiple Brands
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