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An All-In-One Guide to Optimising Your BigCommerce Abandoned Carts

Shopping cart abandonment is a typical occurrence in the eCommerce industry. Every e-commerce platform has the abandoned cart problem, but BigCommerce still suffers more than others due to lower conversion rates, average cart, and shopping carts totals. This is because of the platform’s size, lack of built-in A/B testing features, and low ROI email campaigns.

Are you peeking for a quick way to improve your big commerce abandoned cart and get more out of it? This is the only BigCommerce Abandoned Carts Guide that will make you say, “ahhh…I understand now”.

BigCommerce Abandoned Cart Recovery

BigCommerce Abandoned Carts are online shopping carts that shoppers have filled with products but never completed their purchase. It might be due to various factors, including an accident, second thoughts about the purchase, or just forgetting about the items left in the cart.

According to research done by Baymard Institute, 69% of all online shopping carts are abandoned. If you’ve got 100 customers who put something in their cart and go to check out, 69 of them won’t follow through.

That’s got a lot of businesses scratching their heads and trying to figure out how to get those lost customers back. Luckily for you, BigCommerce Abandoned Cart Recovery is here to save the day!

The BigCommerce Abandoned Cart Recovery system is a series of automated emails sent to customers who have filled items in their carts but have not yet completed the checkout process. The system sends these emails when a consumer departs without finishing their purchase.

These BigCommerce Abandoned Cart Recovery emails should be crafted in such a way that the consumer feels it necessary to return and finish the deal. The email should include a link back to the cart with all the items still in place. It should also have some incentive for completing the transaction, such as free shipping or a discount code.

BigCommerce Abandoned Cart Recovery allows you to provide your customers discounts and incentives if they return and finish their purchases within a specific time frame.

How to Use BigCommerce Abandoned Cart Saver?

Step 1: Connect your BigCommerce and BayEngage accounts.
Step 2: On BayEngage’s dashboard, go to ‘Email Templates.

Step 3: Select any abandoned cart email template from the search results. There are over 66 email templates for abandoned carts.

Step 4: Customize the templates to match your company’s needs

Step 5: Select ‘abandoned cart’ as the enrollment criteria.
Step 6: Send an email to customers who have abandoned their carts.

Email Marketing Strategies to Recover BigCommerce Abandoned Carts

If you are not using email marketing to recover your BigCommerce abandoned carts, you miss out on a huge opportunity to increase your revenue.

Your customers have already shown an intent to buy something from you by adding it to their “cart” before they leave your website without purchasing anything. These are highly qualified leads that want to hear from you.

You should contact these customers using an email marketing campaign created exclusively for retrieving abandoned carts.

Here are the top five email marketing strategies for recovering abandoned carts on BigCommerce sites:

1. Send Abandoned Cart Emails.

Email marketing is a highly effective tool for following up with leads and customers to cultivate them into long-term, loyal buyers.

When it comes to abandoned carts, you can use email marketing to send a series of emails that remind the recipient of their cart and encourage them to return to your store and complete the purchase.

What’s even better is if you can personalize these emails by suggesting other products that might interest them based on what they put in their cart.

2. Personalize Your Email Copy

Personalized email copy works because it makes your email feel more like a conversation than a sales pitch. People are more likely to read material that appears to have been created specifically for them rather than information that feels like it is being marketed to them.

You can go beyond just using the customer’s first name in your email copy. Instead, personalize the email content to appeal to customers’ needs and interests.

It could also include suggestions for complimentary products or accessories or even a coupon code for an item they previously purchased from you.

3. Include Urgency-Inducing Language.

Urgency plays a huge role in converting customers who have left items in their carts but have not checked out yet.

If you want to entice customers to return to their carts, you must tell them why they should do so ASAP!

You can create urgency by

– Limit the amount of time that a discount code is valid

– Create scarcity by mentioning that the product is low in stock and could sell out at any moment if they don’t buy it now.

4. Use Discount Codes in Your Subject Lines

Using discount codes in your subject lines immediately grabs your customer’s attention and lets them know that you have an enticing offer just for them.

This technique is perfect for eCommerce stores that want to increase conversions and generate more sales. You can also use discount codes as a last-ditch effort to get your customers to finish their purchases.

A study showed that emails with subject lines that included discount codes had an open rate of 28%, while emails without a discount code only had a 17% open rate.

5. Send Follow-Up Emails that Offer Additional Value

When you send follow-up emails after a customer has abandoned their cart, provide customers more reasons to come back to your store and conclude their transaction.

You can do this by highlighting unique features on the product or even adding a testimonial from another customer who has purchased the same item.

People nowadays are known to look for product reviews on the internet, be persuaded by the opinions of other users, and then decide whether or not to purchase the items.

Hence, it’s a good idea to compile a collection of the best reviews and include them in your abandoned cart email.

Also, in your follow-up emails, try to offer additional value such as free shipping or a percentage off their entire order. If you show that you are willing to bend over backward for them, shoppers will be more likely to complete their purchase.

Taking these strategies into your BigCommerce Abandoned Carts emails will guarantee an increase in your open rates and conversions.

Tips to Reduce Your Bigcommerce Abandonment Cart Rate

It’s frustrating to watch: customers add items to their cart, and then, for whatever reason, they click away from your site before making the purchase.

Every ecommerce site owner has faced this problem at some point, yet many don’t know how to handle it.

Fortunately, there are a few tips that might assist you in lowering your shopping cart abandonment rate.

Here are the top three:

1. Keep your shipping costs up-front and transparent.

Nothing kills a customer’s impulse to buy more than hidden shipping costs at the end of a transaction.

Display all shipping costs upfront, so they don’t come as a surprise when they check out, and they’ll be less likely to abandon their purchase mid-checkout.

Provide free shipping if possible, or offer free shipping with a minimum order amount. This is especially useful during the festive period when discounts are plentiful!

Overall, 34% of shoppers abandon shopping carts because shipping costs are too high. Offer flat-rate or zone-rate shipping instead of free shipment if you can’t afford it.

2. Don't ask for too much customer information.

You don’t need to get their date of birth or gender for them to buy something from you. Keep the information that you ask for minimal and relevant such as first name, last name, email address, phone number, and address should usually suffice.

3. Create a seamless checkout experience.

Your store’s website should lead shoppers through the same checkout process every time. Please don’t force them to create new accounts or constantly re-enter their shipping information as they move from page to page.

Integrate your BlueCart order management system with your Bigcommerce storefront. It simplifies your customers’ shopping experience by loading their billing and shipping details when they log in.

Additional tips:

4. Give them multiple options for paying

Most customers abandon carts because they don’t want to pay with a credit card or e-check.

Consider offering alternative payment options, like Google Pay or Apple Pay, in addition to traditional payment methods like credit cards and PayPal.

5. Make navigation intuitive and responsive.

Customers who shop on their mobile devices expect responsive design from your store, meaning that the display should adapt to whatever screen size they use to shop.

Be conscious of designing email templates that are mobile-friendly and easy to navigate.

BayEngage - The Best BigCommerce Abandoned Cart App

BayEngage from TargetBay is an email marketing software specially developed to help ecommerce business owners. It is a user-friendly tool that comes with vast features to enhance the experience of ecommerce platforms like BigCommerce, Shopify, etc.,

Let’s Know Why is BayEngage, the best BigCommerce Abandoned Cart App.

BayEngage has the best automation recipes that could be useful for ecommerce business owners to send different types of automatic email sequences such as abandoned cart emails, order confirmation emails, newsletters, welcome emails, etc.

If you have a BigCommerce store, you can easily integrate BayEngage with it and utilize BayEngage’s automation functionality to send BigCommerce Abandoned Cart emails to consumers who haven’t finished their purchases.

Other than automation recipes, BayEngage has many highlighting features; they are

– BayEngage comes with over 300 pre-built templates and simple drag-and-drop widgets to design excellent email templates for campaigns.

– Users can send various email campaigns to many individuals, concentrating on the email segment categories based on location, demographics, shopping behaviors, etc.

– It has a free stock image library that allows you to easily add HD pictures to your email templates without exploring the internet.

– It contains pre-built signup forms that you can use as popups while keeping your website in sync, and it’s simple to modify to gather more email addresses from your customers.
– Users can utilize BayEngage to run A/B and Multivariate testing to see which of their campaigns is performing better overall.

– Users can also look at email marketing statistics to see how they can enhance metrics like open rates and click-through rates.

– If you are impressed and want to test out BayEngage’s capabilities on your BigCommerce store, you can sign up for a 14-day free trial without using your credit card!

If you are impressed and want to test out BayEngage’s capabilities on your BigCommerce store, you can sign up for a 14-day free trial without using your credit card!

Wrapping Up

Take time to understand your store’s buyers and what they need to take the next step, and then be sure you are providing your visitors with the correct information to make a purchase decision.

Use reviews and ratings to encourage product trust among visitors.

Offer customers shipping promotions or other incentives when customers add items to their cart.

Finally, be sure your site is mobile-ready, as more than 50% of Americans shop on their mobile devices.

With a little more effort, you can gradually minimize the amount of BigCommerce Abandoned Carts.

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FAQs

BigCommerce settings under store setup,> store settings > Misc tab sends you an email anytime a cart is abandoned or a certain number of carts are left.
Find the headline “Action” and click the three dots corresponding to the email you wish to alter from the Abandoned Cart Notifications page. The following screen will appear to you: You may edit the Subject Line, Message, Coupon Code, and Send time from this page
The Abandoned Cart Saver, a built-in feature, will send an email invitation to customers who have placed an item in their cart but left before completing checkout. The emails may be customized and paired with discounts to urge your customers to make a purchase.

Step 1: Connect your BigCommerce and BayEngage accounts.

Step 2: On BayEngage’s dashboard, go to ‘Email Templates.’

Step 3: Select any abandoned cart email template from the search results. There are over 66 email templates for abandoned carts.

Step 4: Customize the templates to match your company’s needs.

Step 5: Select ‘abandoned cart’ as the enrollment criteria.

Step 6: Send an email to customers who have abandoned their carts.

Within an hour after the cart abandonment, you should send your first email. The email should preferably be sent before the shopper leaves your website.

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