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Let's face it: If customers are abandoning their carts, there's a good chance you're losing out on a lot of potential sales. The average cart abandonment rate is almost 70%, according to the Baymard Institute. With so many customers walking away from their purchases, it can be easy to feel helpless or overwhelmed.
But with the right strategy and technology, you don't have to compromise your sales goals when your customers aren't making it all the way through checkout. You can follow simple steps that will help recover more abandoned carts—and make more money for your business.
You don't have to be a BigCommerce expert to know that abandoned cart emails are a great way to bring back shoppers who have left their carts without checking out. But did you know that the reasons people abandon carts vary widely?
There are many reasons why people decide not to complete their purchase. Some of these include:
If you’re a BigCommerce store owner, there are two main ways to avoid cart abandonment:
Getting your cart recovery emails right is essential for any online store. It's also a prime opportunity to increase revenue and customer loyalty.
To get the best results from abandoned cart emails, you'll want to:
There are lots of ways you can use email to remind customers of their abandoned carts, and the first one is by sending them a personalized message. You can do this by using email address capture so that all of your customers have an opportunity to see these messages in their inboxes. This will allow you to personalize the content so that it’s relevant to each customer.
Here are some other things you can do:
If a customer abandons their cart, you have the opportunity to win them back. You can offer incentives for customers to return and complete their purchases. The most common incentives are discounts, free gift-wrapping, free shipping, and other special promotions.
Abandoned cart emails are an important part of any marketing strategy and there are many different ways that brands use these messages to get customers back into the sale. The key is finding the best option for your business model since each type of abandoned cart email has its own pros and cons:
The next step is to start sending them a series of automated emails. These are your chance to remind customers of their abandoned carts, offer incentives for returning and completing their purchases (e.g., coupon codes), and personalize your communications as much as possible.
This process is not time-consuming and it will allow you to place human resources in other places that you need. Email automation software like BayEngage can be your go-to to automate your email series.
As we all know, an abandoned cart can be a major headache for ecommerce stores. In fact, the average conversion rate is just 2-3% of visitors to your site who actually buy something. That's not good enough—but it doesn't have to be that way!
The truth is that most people are just lazy and forgetful. They aren't necessarily trying to steal from you or avoid paying full price for your products; they simply don't feel like dealing with the hassle of checking out at this particular moment in time (or maybe they don't want another email cluttering up their inbox).
That's why abandoned carts are so important: they are often left behind by customers who really do want what you're selling but simply forgot about it until too late—and if given a chance to reconsider their choice and complete their purchase, they'll probably say yes! It's common sense: if someone wants something badly enough to put it in their online shopping cart but then forgets about it before making payment or even getting up from her computer chair, then surely she wants those items enough to complete her order?
Abandoned carts can be recovered with the right strategy!
This is not a comprehensive list of actionable items you can take to increase your conversion rate. There are plenty more. We recommend starting here, though, and then expanding as you learn more about your customers (and as technology allows for it). If you’re looking to increase conversions from abandonment emails, what’s most important is that you don’t stop testing new ideas once you find something that works. The world of e-commerce marketing is constantly changing, and so must your strategies!
If we sneak peek into the past, it’s evident that a series of changes has been undergone in terms of how marketing is done. While
Step 1: Connect your BigCommerce and BayEngage accounts.
Step 2: On BayEngage’s dashboard, go to ‘Email Templates.’
Step 3: Select any abandoned cart email template from the search results. There are over 66 email templates for abandoned carts.
Step 4: Customize the templates to match your company’s needs.
Step 5: Select ‘abandoned cart’ as the enrollment criteria.
Step 6: Send an email to customers who have abandoned their carts.
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