Get creative with BayEngage and make your win-back emails more effective!
Boost Profits with a Win-back Email Campaign
Engage with your inactive or lapsed customers again with effective win-back emails. A win-back email campaign is a series of targeted and personalized emails sent to them so that they possibly re-enter the customer lifecycle at an earlier stage.
According to a study, a win-back email campaign is an important touchpoint as it costs as much as five times more to get a new customer than it does to keep a loyal customer you already have.
Repeat customers typically spend more on every order than a newly acquired customer.
Things To Consider Before You Plan For Win-Back Emails
Deliver a delightful and memorable experience well beyond your customer's expectations
Some first-time customers may never visit your online store again.
To identify customers for a win-back email campaign you may consider the following email automation series consisting of
(I) Offers with coupons or discounts to bring them back to your store
(II) Highlight some key values of your WooCommerce store and educate them
Personalize your WooCommerce emails to truly reflect their interest to get back to your online store