A welcome email is sent to customers after signing up for a new account or after their first purchase. Welcome emails are a great way to engage your new subscribers with your brand. Not only do they set the tone for future interactions, but you can also use them to prompt further action from customers.
There are many different ways you can use BigCommerce welcome email templates:
One of the best ways to increase your conversion rate and revenue is by sending a welcome email to new customers. A welcome email is the first touchpoint between you and a new customer, so it must be well-crafted and personalized. 17.24% BayEngage users use automated welcome emails.
Welcome emails are often used as a marketing tool to engage new customers, but they can also be used as a retention strategy. You can use BigCommerce welcome email templates to thank customers for their purchase, introduce them to your brand, and offer additional resources like tutorials or tips to help them get started using your product or service.
You should send these emails within 24 hours of when the customer places their order. If you don’t send these emails immediately after your customer makes a purchase, they may completely forget about their order or lose interest in what you offer.
However, if you wait too long to send out your welcome email or don’t do it, you risk losing potential customers who may become frustrated with trying to find answers on their own before buying from you.
Welcome emails are a great way to introduce new subscribers to your brand and build their trust and credibility.
Here are five steps to help you set up a welcome email campaign that will drive engagement, grow your list and ultimately get more customers!
The sooner you can send the first email after someone subscribes, the better. If you don't do it immediately after the subscriber confirms their subscription or purchase, they'll likely forget who you are and why they signed up in the first place.
2. Make Sure Your Subject Line Is Eye-Catching
Your subject line should be brief but descriptive of what's inside — make sure it relates directly to what you said in the sign-up form, so they know they've signed up for the right thing! Try using phrases like "Thanks for signing up!" or "Here's how I can help you…."
3. Add A "Thank You" Note
Regardless of content or offers you send out later, always thank people for signing up from the beginning. Even if all you say is "Thanks!" or "Welcome!" — it will make them feel good about joining your list and help build trust with your brand over time.
4. Introduce Your Business
This is the first impression that many people will have of your business, so make it count! A simple "Hi there!" will do the trick, but you can use this opportunity to introduce what you do and what makes your business unique — without being too salesy or pushy.
5. Personalize Your Message
If there are any ways, your subscribers can relate to you personally. For example, if they share common interests, use that information to make them feel like they're talking to a friend rather than just another company representative or stranger they've never met before!
Here are some tips to keep in mind when writing your welcome email:
Keep Them Short And Sweet
You don't want to bombard new subscribers with too many details in one email. Give them a quick overview of what they can expect from your business and where you're headed.
Focus On The Customer's Needs And Desires
Ensure all of the most valuable resources are included in the welcome email. It includes links to product reviews, tutorials, and blog posts.
Include Links To Useful Resources Or Promotions
If your new subscriber signed up for a specific product or service, include a link in your welcome email so they can start using it immediately!
Once you’ve sent your welcome email, the next step is to follow up. It would be best if you had a plan to keep your new customers engaged. Here are some ideas: