Overview:
Tees2UrDoor, a rapidly growing eCommerce brand specializing in custom graphic tees, was previously using Attentive for their email marketing efforts. However, after facing limitations with features and pricing, they decided to switch to TargetBay Email.Â
This strategic move led to substantial improvements in email marketing performance, ultimately driving higher revenue, better engagement, and greater overall success.
Tees2UrDoor's Challenges Before TargetBay:
Before the transition, Tees2UrDoor faced several challenges that impacted their ability to maximize their email marketing potential:
- Limited Inbox Placement: Emails sent through their previous email platform often ended up in spam or the promotions tab, reducing visibility and engagement. This poor inbox placement meant that their messages weren’t reaching the intended audience, leading to lower engagement rates.
- Complicated Campaign Setup: The process for setting up email campaigns with their previous platform was cumbersome and time-consuming, making it difficult for the team to execute timely promotions and campaigns.
- Inefficient Email Automations: Their previous automation features weren’t as intuitive, and Tees2UrDoor struggled to create automated flows that were truly tailored to their customer segments. This inefficiency meant that potential opportunities for timely engagement on cart abandonment and post-purchase follow-ups were often missed.
Why Tees2UrDoor Chose TargetBay Email:
Tees2UrDoor decided to migrate to TargetBay Email, seeking to overcome these challenges and achieve:
- Better Inbox Placement: TargetBay Email ensured emails consistently landed in the inbox, significantly improving visibility and engagement.
- Easier Campaign Setup: The intuitive drag-and-drop interface allowed for quick setup of personalized campaigns without the need for complex configurations.
- Powerful Email Automations: With TargetBay Email’s robust automation tools, Tees2UrDoor could now create customized email flows for abandoned carts, win-backs, and personalized promotions, and they were all designed to boost engagement.
Results After Switching to TargetBay Email:
1. Surpassing Industry Standards in Email Marketing Performance
- Total Emails Delivered: 3.07 million
- Overall Open Rate: 39.43% (Industry average: 17.1%)
- Overall Click-Through Rate (CTR): 0.44% (Industry average: 0.7%)
Industry Comparison:
- Average Open Rate for Retail Emails: 17.1%
- Tees2UrDoor’s Open Rate: 39.43% (2.3x higher than industry average)
Impact:
Tees2UrDoor’s open rate of 39.43% is 2.3x higher than the industry average for retail emails. This significant increase highlights how TargetBay Email’s optimization and deliverability features directly contributed to better inbox placement and increased customer engagement.
2. Christmas Campaign: A Standout Success
The Christmas Campaign is a key example of the transformation Tees2UrDoor saw after switching to TargetBay Email:
- Emails Sent: 251,090
- Deliverability Rate: 99.23%
- Unique Open Rate: 39.28%
- Unique Click Rate: 0.58%
- Revenue from Christmas Campaign: $3,760
- Total Orders from Christmas Campaign: 61
Tees2UrDoor saw a 99.23% deliverability rate for the Christmas campaign—exceeding the industry standard of 98%, ensuring that their emails were reaching their subscribers’ inboxes, not their spam folders.Â
The 39.28% open rate far exceeded the typical retail industry open rates, showing how TargetBay Email’s AI-driven optimization and targeting led to impressive customer engagement and conversions.
3. Revenue Attribution: Email Marketing Dominates
- Email Marketing Revenue Contribution: 92% of total revenue
- SMS Marketing Revenue Contribution: 8% of total revenue
Tees2UrDoor’s email marketing contributed to 92% of total revenue, a clear indicator of how TargetBay Email helped optimize their email campaigns for maximum profitability. With SMS contributing only 8%, email remains the dominant revenue channel, further highlighting the value of switching to TargetBay.
Why TargetBay Email Is The Right Solution for You
If you’re using another email tool, you may be seeing results, but here’s how TargetBay Email can help you:
- Superior Open Rates: With TargetBay Email, Tees2UrDoor achieved a 39.43% open rate, which is more than 2x the industry average. Imagine what that could mean for your email campaigns.
- Better Deliverability: Tees2UrDoor’s 99.23% deliverability rate shows that TargetBay Email ensures your emails reach their intended audience, significantly boosting engagement and conversions.
- Cost-Effective Solution: TargetBay Email offers better value for money, with higher performance at a more affordable price. Why settle for high costs with subpar returns when you could be maximizing ROI?
- AI-Driven Optimization: AI-powered features like automated content optimization and advanced segmentation have directly contributed to Tees2UrDoor’s success. These tools are designed to save you time and effort while boosting performance.
- Custom Workflows and Campaigns: With TargetBay Email, Tees2UrDoor has automated critical workflows like cart abandonment and post-purchase emails, increasing conversions without manual intervention.
Conclusion: A Proven Solution for Superior Email Marketing Performance
Tees2UrDoor’s switch to TargetBay Email has resulted in impressive gains, including:
- Open rates 2.3x higher than industry standards.
- A deliverability rate of 99.23%, ensuring higher inbox placement and engagement.
- Revenue from email accounting for 92% of total sales, demonstrating the platform’s power in driving sales.
TargetBay Email offers a clear advantage for brands looking to outperform their email marketing goals. By using AI-powered optimization, advanced segmentation, and cost-effective pricing, TargetBay delivered measurable success for Tees2UrDoor, helping them surpass industry standards.
Isn’t it time to see how TargetBay Email can do the same for you?
