TargetBay is an all-in-one customer engagement platform designed to help eCommerce brands acquire, engage, and retain customers across the entire lifecycle.
At its core, TargetBay helps brands move from one-time transactions to long-term customer relationships using data-driven, automated engagement.
Together, these products give eCommerce brands everything they need to drive revenue before, during, and after the purchase.
However, in certain industries, generic personalization is not enough.
That’s where FlyMoto comes in.
Auto parts customers don’t shop broadly.
They shop by Year, Make, and Model.
Yet most auto parts eCommerce brands still send the same email or SMS to every subscriber—regardless of the vehicle they own.
A customer who owns a 2018 Ford F-150 routinely receives:
• Tesla accessories
• Motorcycle parts
• Irrelevant site-wide promotions
This creates a predictable outcome:
• Low engagement and click-through rates
• Higher unsubscribe rates
• Missed repeat purchases
This is not a content problem.
It’s not a frequency problem.
It’s not an email-marketing problem.
It’s a vehicle-intelligence problem.
Enterprise players like NAPA, Advance Auto Parts, and Amazon solve this with custom-built systems that understand:
• Vehicle fitment (Year / Make / Model)
• Replacement cycles for consumables
• Seasonality and geography
• Multiple vehicles per customer
Mid-market auto parts brands don’t have access to this level of intelligence—until now.
FlyMoto is a specialized personalization add-on for TargetBay’s BayEngage Email & SMS platform, built exclusively for the automotive aftermarket.
FlyMoto acts as the intelligence layer that connects each customer’s email address and phone number to the vehicle(s) they own—then uses that intelligence to power automated, highly relevant marketing.
Historical Vehicle Tagging
Evergreen Vehicle-Specific Recommendations
Intelligent Consumables Automation
YMM Capture for New Leads
Dynamic Product Blocks
All of this runs inside existing TargetBay workflows—no custom development required.
General-purpose platforms like Klaviyo or Mailchimp are designed to work across every industry.
They do not understand:
• Vehicle fitment logic
• ACES / PIES data standards
• Consumable replacement cycles
• Automotive-specific buying behavior
FlyMoto is purpose-built for the automotive aftermarket, giving TargetBay a defensible, category-specific advantage.
• One-size-fits-all campaigns
• Discount-driven promotions
• Manual segmentation
• Inconsistent repeat purchases
FlyMoto extends TargetBay from a powerful engagement platform into a vertical-specific growth engine for auto parts eCommerce brands.
