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Your customers and fans are out there on Instagram sharing photos, featuring your brand and products, with the world. Convert your Instagram photos into shoppable product galleries, and increase your conversions by leveraging the power of social proof.
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Instagram has over a billion users. This reason itself is sufficient enough to not ignore its potential if you’re looking to increase online product sales. By utilizing the prodigious potential of Instagram, marketers will have access to a huge audience of 100 million active users snapping over 40 million photos per day and posting 1000 comments per second. BayPics allows you to embed the photos you choose into your product pages like galleries and thereby building trust and credibility.
10x higher than Facebook
54x higher than Pinterest
84x higher than Twitter
Let Your Customers do the Talking.
Incorporating a product gallery into your home page or product detail page is a way of social proofing your brand. Social proof in a marketing context is evidence that other people have purchased and found value in the product or service offered by your brand. People are more likely to purchase a product that others are already purchasing. Social proof is such a powerful psychological factor, it is a great item to test across your online store, especially on your product detail pages.
Showcasing real-time pictures from satisfied customers is how you build trust and credibility. Now, do trust is that important in Ecommerce? Trust is one of the key factors in converting customers online. Providing their payment data to an unknown business over the web is a large hurdle for customers to overcome. Showing newbie customers that a business has many satisfied customers helps to build authority, and trust that a business is legitimate and trustworthy.
85% of consumers find visual UGC more persuasive than brand-created content. In fact, effective UGC can generate a 6.9x higher engagement than brand-generated content. Baypics’ shoppable galleries are committed to keeping your customers engaged by bringing your brand to life through visual inspiration and product discovery. Moreover, if you properly leverage user-generated content from Instagram, you’ll be on your way to increase your Ecommerce sales.
Product Gallery is a great way to update your website content regularly. According to the consumer content report by Stackla, 60% of people said UGC is the most authentic form of content. And the fresh content is not the only catch. Having genuine user-generated content on your product pages will enhance the content relevance, thereby improving the SEO. Better SEO leads to better reach, and ultimately more conversions.
Do not settle with a single layout. Your brand personality is what makes you instantly recognizable and attractive to your customers. BayPics allows its users to create a customizable photo gallery design that matches with visible elements of the brand—such as color, design, etc.
Not all the pictures in your product gallery will perform the same. Want to hide or remove an image from the photo gallery? We have good news for you! Choose the images you like to display and hide the substandard images from your product gallery.
Never miss a sale. Stay up to date with your best performing Instagram images. Get to see the attention grabbers and those that convert visitor's interest into sales. Scale your content curation efforts by understanding what works out best for you. BayPics’ Report and Analytics feature help you measure visitors' interaction on your website, and make sense of the data you gather.
VP Ecommerce Strategist
20 Years of Experience Working with Multiple Brands
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