Customer Q&A
Customers want to know all there is about a product before buying. Empower them to make purchase decisions by answering all their questions. Engage in conversations that will urge them to buy.
Consumers are spoilt for choice in the current times. Wonderful as this is, more often than not shoppers are overwhelmed by the plethora of products and end up with more questions than answers, resulting in frustration, confusion or poor purchase decisions. This lack of clarity impedes the shopping journey and undermines good customer experience. Brick and mortar establishments can address any apprehensions or queries on the spot and face-to-face but what about online stores?
TargetBay has replicated this opportunity for Ecommerce retailers through the Product Q&A section.
What’s in it for your customers?
Customers are important for your business, which makes them important to us. Every TargetBay product is created with the goal of enriching the experience of online shoppers.
Clarity before buying
Sometimes, product descriptions do not carry all the information customers are looking for. The Q&A functionality encourages shoppers to get answers to additional questions they might have, convincing them to purchase.
They feel valued
By answering customers’ questions, product experts or brand evangelists can engage in meaningful conversations and provide solutions to problems. Q&A is a brand’s way of showing that they care.
Doubles as product recommendation for shoppers
A good product Q&A section acts as a platform for customer recommendations. When visitors to your online store see efficient answers to users’ questions they are more likely to trust the brand. Over a period of time, Q&A will drive sales for Ecommerce stores.
Improved brand connections
As more customers begin to ask questions, the interest in products builds, eventually improving brand awareness. Rich customer generated content is an indication of rising brand awareness and interest. More the number of questions users ask, higher the purchase intent and conversion potential.
What's in it for you?
Improved conversions
The Q&A section is useful in building knowledge banks for products. This equips shoppers with information they need and accelerates purchases.
Increased organic traffic to your store
With every new question and answer, customers and brands add fresh content to the website. TargetBay indexes the questions so that shoppers keying in similar queries will be directed to your Ecommerce store, generating more organic traffic over time.
Improved sales
When your online store begins to rank higher in search engine results, a lot of new users will begin to visit your site. This improved traffic will gradually increase sales.
Effective marketing campaigns
TargetBay collects emails from new visitors who want to ask questions. This opt-in touchpoint allows Ecommerce stores to enrich their database of potential customers for targeted social and email marketing campaigns. This focused effort increases sales.
The User Generated Content in Q&A drives more sales to your online store.
Additional Benefits:
- Tracking the pattern of questions helps brands identify pain points and make necessary corrections such as improving product descriptions, creating relevant content for reference such as blogs, FAQs etc.
- Deep knowledge base enriches customer experience and results in faster purchase decisions
- Meaningful conversations with consumers increases faith in the brand
Supported Ecommerce Platforms
You can integrate TargetBay Q&A with your online store on any of these platforms:
Schedule a Free 15-30 Min Call with a Senior eCommerce Strategist to Discuss Sales Improvement Tactics.
