Sometimes, product descriptions do not carry all the information customers are looking for. The Q&A functionality encourages shoppers to get answers to additional questions they might have, convincing them to purchase.
By answering customers’ questions, product experts or brand evangelists can engage in meaningful conversations and provide solutions to problems. Q&A is a brand’s way of showing that they care.
A good product Q&A section acts as a platform for customer recommendations. When visitors to your online store see efficient answers to users’ questions they are more likely to trust the brand. Over a period of time, Q&A will drive sales for Ecommerce stores.
As more customers begin to ask questions, the interest in product builds, eventually improving brand awareness. Rich customer-generated content is an indication of raising brand awareness and interest. The more the number of questions users ask, the higher the purchase intent and conversion potential.