Retailers and Brands can leverage Instagram to increase store conversions
60% of adults who are online have an Instagram account.
According to the Wordstream article, sixty percent of adults who are online have an Instagram account. Instagram is especially popular among the millennials. Your customers might be tagging your Instagram business account while uploading a picture with your company’s product. You can tap into these customer pictures after getting necessary permission from them to use it on your website. When you display pictures where customers are using your product, it helps to increase your ecommerce conversion rate.
Instagram has seen significant growth over the last 5 years. While other social media channels are slowing down, Instagram seems to march ahead of others.
According to Gartner, 84% millennials say that user generated content creates an influence on their buying behavior. Social media platforms such as facebook and instagram allow customers to generate content about your site and about your products. Curation of content and photos in your website help you to translate User Generated Content into real sales.
Shopify Icon centric platform. Ecommerce sites depend on good photos to get sales. When it is coming from real customers, it builds a lot of trust. Brand and promote your products through your customers.
Helps You To Get Customer Insights:
Negatives: Customer complaints are also going to come which help you to improve your product quality and your services.
Connect your Instagram business account to TargetBay and bring in the pictures from your Instagram account into TargetBay.
You can request permission from users to use the pictures on your website within TargetBay platform.
When a user provides permission to use his picture, you can tag that picture with a specific product. After this, the tagged picture will be displayed on the product page.
- CEO, CannaPet