Email Abandoned Cart Abandonment

From ideation to setting up an online business, from analyzing market trends to strategizing and investing in different marketing channels, a lot of effort goes into running an Ecommerce store. Great ads, a strong social media presence, engaging blogs and good online PR effectively populate the top and mid regions of the sales funnel - they draw people to a brand by creating awareness and interest, and instigate purchase desire. But the seemingly smooth journey comes to an abrupt halt when they abandon items in the shopping cart.

Studies point to an appalling 68% cart abandonment rate with a mere 2% conversion - out of every 100 visitors to a website, only 2 actually buy. Worldwide, retailers are losing close to $18 billion in revenue due to abandoned carts. Analyses of the data reveals some common causes for cart abandonment behaviour:

Unexpected charges at checkout

Just window shopping & saving favorite items for later

Lack of trust in the product/ solution

Preferred payment mode unavailable

Tedious account creation process at checkout

Unexpected charges at checkout

Just window shopping & saving favorite items for later

Lack of trust in the product/ solution

Preferred payment mode unavailable

Tedious account creation process at checkout

How can Ecommerce stores tackle this challenge?

In addition to setting up a simple checkout process and adding easy payment methods, brands should invest in email remarketing. As opposed to display retargeting, which focuses on visitors at the top of the funnel, email remarketing exclusively re-engages customers who have already added products to their cart, clearly expressing an intent to buy, but for some reason do not complete the checkout.

TargetBay’s Abandoned Cart Email empowers brands to reach out to this segment of shoppers and encourage them to complete the checkout process.

Explore Abandonment Cart Emails For

The TargetBay Advantage

Each brand has its own personality. Our email templates give Ecommerce businesses the creative freedom to create impactful messages.

Email Templates

Impressive collection of pre-loaded email templates in the library. Edit title, body of the email, include links to social media accounts, add images, videos and a lot more.

Do-it-yourself

Build email templates from scratch and customize all its aspects.

Incentivize

Surprise shoppers and nudge them into buying by sending some coupons in Abandoned cart emails.

Build Trust, Convince

Put apprehensions to rest by showcasing peer reviews for a product in the abandoned cart.

Recommendations

Add value to abandonment cart emails by sending relevant products suggestions

Don't Lose Anonymous Visitors

Use smart Exit Pop-Ups to get the attention of anonymous visitors who abandon carts

Learn More

Email Templates

Impressive collection of pre-loaded email templates in the library. Edit title, body of the email, include links to social media accounts, add images, videos and a lot more.