Webinar alert 📢 : Grow your eCommerce revenue with dynamic pricing strategies 📈 Join us on Thurs, May 16th @ 1 PM EST
Webinar alert 📢 : Grow your eCommerce revenue with dynamic pricing strategies 📈 Join us on Thurs, May 16th @ 1 PM EST
A/B TEST YOUR EMAIL CAMPAIGNS
Experiment with 2 different sender email addresses/domains to determine which has higher email deliverability and open rates
Allows you to test different elements of sender names or identities. For eg: brand names, first names, last names, etc., can be used to identify the variant with higher open rates and click-through rates
Play around with the length of the subject line/ keywords/ the tone of the subject line to identify the one with a higher engagement and open rate
Compare different variations of the display content that appears before opening an email to determine the variants that resonate better and attract’s higher open rates
Test out two versions of the email’s main body and elements like images, text, and call-to-action to identify which combination performs best, leading to higher conversion rates
Create variants A and B
Create two variants of subject
lines, preview texts, sender
names, and email content
to compare and test
Set up the winning metric
Choose a metric that determines the success of your campaign - open rate/ click rate/ no. of orders or the total revenue
Fix the size of your test group
Configure the size of your test group and schedule the emails. Test group size can vary between 10-50% of your email list
Send the winning variant to the remaining recipients
The winning variant is identified and sent to the remaining recipients on your email list
Access detailed performance reports
Track your campaign progress with detailed analytics and performance reports
Company
Products
