How smart ecommerce brands head into the New Year. Created from an analysis of 1,228 New Year emails by 634 ecommerce brands, this playbook shows what actually drives conversions after January 1. And how to structure follow-up emails that turn hesitation into revenue without spamming your list.
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Everything you need to send high-retention new year follow-up email campaigns.
Why post-New-Year follow-ups convert better than Jan 1 blasts.
• How buyer intent shifts after Jan 1
• Why urgency fades but buying intent remains
• How to treat January as a sequence, not a send
Real insights from 1,228 emails across 634 ecommerce brands.
• Average New Year sequence length
• Why over-sending isn’t the real risk
• What spam rates actually looked like (0%)
When to follow up for maximum impact.
• 24–48h follow-ups for high-intent shoppers
• 3–5 day spacing for cautious or lapsed buyers
• How timing influences clicks and conversions
A repeatable January follow-up structure.
• Anchor vs follow-up email roles
• When (and when not) to send a 3rd email
• How to pre-build follow-ups before launch
Different buyers need different follow-ups.
• Fast cadence for clickers & product viewers
• VIP & loyalty-based January strategies
• Proof-driven reactivation for lapsed buyers
What actually gets clicks in January?
• Subject lines that resolve doubt
• Soft-first CTAs for evaluation-heavy buyers
• Reusable follow-up templates
While the playbook gives you the blueprint, timely execution still requires hours of planning, setting up, and optimization. What if AI could handle all of that for you?
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Your complete guide to carry your New Year sales momentum is just one click away. Download now and start setting up for higher customer retention.
