11 Best Shopify Email Marketing Apps for 2021

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Want to up your Shopify email marketing game? Worry not; take a look at our detailed research on the best Shopify email marketing apps and their features and make your final decision!

Before we jump into the different apps, we want to emphasize why email marketing is the way to go.

Email marketing has proven time and again that it is the most easy-to-use and affordable way and also brings in the best conversion rates and sales for businesses.

And with the right Shopify email marketing app, you can roll out automated emails based on your customers' actions. You will also be able to integrate the app with your Shopify store, which will make things easier for keeping track of customer data and will allow you to send triggered emails!

Sounds too good to be true, right? Well, we will let you decide what is best for your business!

Easy integration Import contact details Lists and Segmentations Automated Emails Insights Affordable Pricing
Ideally, you should be able to integrate with your Shopify store without any complicated procedure. Many email marketing apps will automatically import your customer data or ask you to import them by uploading a CSV file. A good email marketing app will have pre-existing segmentations or will have the option to let you create segmentations. Automated emails such as abandoned cart emails, welcome emails, or order confirmation emails are some of the must-haves An efficient email marketing app will give you the right insights into how your marketing campaigns did. This is one of the most important things you will need to check! Your ROI should increase; at the same time, you shouldn't blow your money in email marketing. So affordable pricing is crucial.

1. Shopify Email - Email marketing made for commerce

The best thing about this email marketing app is that it is provided by Shopify itself. So it adds credibility. Shopify Email is a fairly new app which is quiteful useful for customers who don’t want to integrate with a third party domain. It also acts as a bridge between you and your customers and builds a long lasting relationship. It is important to note that Shopify used to have a direct integration with Mailchimp and later, in 2019, Mailchimp pulled the plug on the deal in the name of data privacy concerns. This led Shopify to create their own Email Service Provider to help their Ecommerce customers. And that’s how Shopify Email came into existence. Now let’s look at their features:

shopfiy email marketing app
Shopify Email’s Features
Ready-made designs: Automated emails: Track results:
With this feature, you can access ready-made email templates. It can pull up your logo, product details and store colors automatically. And you can customize it however you want. But it is important to note that the designs and templates are limited. Shopify Email does have abandoned cart emails but it doesn't have other automated emails. So it suggests other email marketing apps when it comes to triggered emails. Shopify Email has open tracking by default but it only shows how many emails were opened but fails to show who opened it.
Import customer lists: Segment emails: Free trial plan:
You can easily import your customer list into your Shopify Email account. Shopify Email has the provision to segment your contact list, but it doesn't have automated segmentation. So keep in mind, you will have to segment your customers every time. Although Shopify Email has a free trial plan, you can only send test email campaigns to yourself using it and not to your subscribers.


Send 2500 emails for free every month and then pay $1 for every 1000 emails you send after that.

The trial plan’s features and the paid one’s features don’t have any difference. But in the trial plan, you can only send the test emails to yourself to understand the feel of the app.

The pricing might seem like a good deal, but will it give you the results you need? We need to keep in mind that Shopify’s specialization is in web creation and not in email marketing!

2. BayEngage - Email Marketing

The efficiency of using BayEngage is in its easy-to-use feature. It is a new and upcoming customer engagement and all-in-one automation product from TargetBay. With BayEngage, you will never worry about customer engagement ever again! You also get the best segmentation feature and email marketing automation. Not only that, it has the perfect list management available for your Ecommerce store’s use. BayEngage will amaze you with its FREE 250+ email templates designed for absolutely all the occasions that you will need for your store. If you are looking for a simple email marketing app that will fit within your budget and also sophisticated list and segmentation, then, BayEngage is for you! We also provide one of the best customer support out there. Let’s dive deep into its features and pricing:

bayengae shopify email marketing app
BayEngage’s Features
Simple email builder: Tailor-made email templates: Smart segmentation:
BayEngage’s best feature is its extremely easy-to-use feature. Everything is simplified for your use. If you still need help, you can check our knowledge base page in the app for clarity More than 250 customizable email templates are available for you. You can edit however you want to fit your brand. You can segment your customers based on their demography, gender, shopping history. It also has smart segmentation.
Import details: Stock images: Increase brand engagement with automated emails:
It automatically fetches product details from your Shopify store. You can also update your existing customer details using a CSV file. There are millions of stock images that you can choose from in the app to fit your needs. Improve your engagement significantly with the help of welcome emails, abandoned cart emails, order confirmation emails, and many more!
Standard and A/B Testing: Insights: 14-day free trial:
BayEngage gives you the option to choose between a standard email campaign and A/B testing. Using the A/B testing gives you the advantage to understand which subject line and content worked in your favor! BayEngage gives you clear insights on open rates, conversion rates, CTR, sales, leads generated, customer engagement, etc. This will help your campaigns in the long run! BayEngage’s 14-day free trial allows you to test it on actual customers and it has all the features as the paid subscription.


Offers a 14-day free trial period.

The free trial allows up to 250 subscribers and a maximum of 2,500 emails.

The monthly paid plan starts at $10 and allows up to 1,000 subscribers and a maximum of 10,000 emails. (Add on price $20/month)

Increase tiers per $10 and enjoy 2x contacts and email volume. Pricing extends up to $850 per month which allows up to 100,000 emails and a maximum of 1,000,000 emails. (Add on price $1,000/month)

BayEngage’s main focus is to help small Ecommerce businesses to grow along with us. So, what are you waiting for?

How Much You Pay For Sending Your Emails Using BayEngage

Get started for free.

Send up to 2500 emails to 250 subscribers.
250 100,000

For 250 Subscribers / Month

Starts from It's FREE! / Month

3. Omnisend - Email Marketing

Omisend is an all-in-one omnichannel automation solution for Ecommerce stores. It works with most of the Ecommerce platforms, including Shopify. It is also a specialist platform for Ecommerce stores specifically. It has an impressive outlook by connecting with 7 different marketing channels: Email, SMS, Facebook Custom Audiences, Google Customer Match, Web Push Notifications, Facebook Messenger and Whatsapp! But it is important to note that they have set quite a lot restrictions in the channels they offer their services. So make sure you dive deep into their restrictions and see whether it fits your business.

omnisend shopify email marekting app
Omnisend’s Features
Ready-made email templates: Automated emails: Segmentation:
It has pre-built email templates that are customizable and a drop-and-drag content editor. Omnisend has a collection of automated emails for cart abandonment, new customers, order confirmation, and so on. Omnisend segments based on your shopping behavior and their details which you can use to increase your open rates.
Get new subscribers: Insights: Omnichannel marketing:
Omnisend gets your customer details through TCPA & GDPR complaint forms and gets you new subscribers. It gives you detailed sales and performance metrics along with your campaign report. It gives you the option to link all your email, SMS, and more channels to widen your marketing campaigns.


Omnisend has a 14-day free trial, which allows 2000 emails/day.

Its Standard plan is $16/month, which allows the emails as its free trial plan.

With its Pro plan, you can send 15,000 emails, and you can access its omnichannel feature too for $99/month.

It is a bit pricey, so if you are looking for Omnichannel marketing, it is for you.

4. Klaviyo - Email Marketing

Klaviyo is an email marketing platform created for online businesses. It can be integrated with multiple Ecommerce platforms, and it is a powerful email and SMS marketing solution. It meticulously stores all customer data and helps you to measure the results in revenue. It also gives data of the open and click rates. It is noteworthy that Klaviyo conducts growth workshops that give a platform to the marketers arounds the world to collaborate and share ideas. With Klaviyo, you get the right tools, the technology and the guidance to grow your business.

kaviyo shopify email marketing app
Klaviyo’s Features
Forms & personalization: Integration: Segmentation & Insights:
You can use Klaviyo’s Ecommerce forms and pop-up forms and create personalized conversations with your customers. You can integrate with all of the leading Ecommerce platforms such as Shopify, Bigcommerce, Magento, and more with Klaviyo. Klaviyo segments its list automatically and gives you real-time report on ROI


The free trial covers up to 250 contacts and 500 emails.

Price can go all the way up to $1700/month for 146,000 contacts.

Higher tier clients get their own account manage

5. Privy- Pop Ups, Email, SMS

Privy is a marketing platform for Ecommerce stores and it has three tools: Privy Covert, Privy Email, Privy SMS. As you can see, Privy does more than just email marketing. But their email marketing app also has a unique feature. With Privy, you create unique coupon codes that will automatically integrate with your Ecommerce store. They also have a strong abandoned cart email and follow-up email automation. We will look at the features and pricing for Privy Email:

privy shopify email marketing app
Privy Email’s Features
Drag-and-drop editor: Automated abandoned cart emails: Insights:
With Privy Email’s drag-and-drop editor, you can send newsletters, promos, and different types of email campaigns to stay in touch with your customers easily It sends cart abandonment emails automatically to your customers and helps you to retain them. But it doesn’t have other automated emails like welcome or order confirmation emails With its reports, you can see how many sales you have made with your promos and abandoned cart emails.


With its basic plan, you send as many emails as want to 1000 contacts for $13/month.

Send emails to 4666 contacts for $ 30/month

For every 5000 contacts after that, you will have to pay $ 30 every time.

Check their pricing for their pricing meter.

6. CM Commerce - Email Marketing

CM Commerce is an automated email marketing software that gives priority to customer interactions with personalized content. It boasts of its powerful segmentation with the customers’ purchase, demographic, preference and engagement data. It also seamlessly integrates with your Shopify store. It can be integrated with Privy, OptinMonster, Smile.Io, JustUno and LoyaltyLion. You can also segment your customers however you want. Be it gender, demography, user preferences, past browsing history and more. This will give you the platform to send highly targeted emails.

cm commerce shopify email marketing app
CM Commerce’s Features
CM commerce receipts: Automated emails with segmentation: Product reviews:
It helps you to generate new sales that you have missed by allowing you to add upsell modules with its receipts. You can turn these receipts into your CTA. CM Commerce gives you a range of pre-made abandoned cart emails using enhanced segmentation tools. It highlights the user-generated content about your products and adds credibility to your store. You can integrate it anywhere you want in your store or in your emails.
Feedback: Maggie- fully automated email designer: Insights:
Using this feature, you can increase your repeat sales with automated feedback. Maggie curates personalized content and designs for your email campaigns and it’s completely data driven. It gives you a report on your ROI and conversion rates.


Send 5000 emails to 500 people for $ 9/month with CM’s Starter plan.

Send unlimited emails to an unlimited number of people for $ 29/month with CM’s Growth plan.

Send unlimited emails with priority support for $ 49/month.

7. Moosend - Email marketing automation platform

Moosend undoubtedly is one of the powerful Shopify email marketing automation platforms. As a Shopify email marketing solution, it allows Ecommerce businesses of all sizes to create, organize, manage and execute their email marketing campaigns. Moosend, founded by Yannis Psarras and Panos Melissaropoulos in 2011, grew very soon to be one of the critical players in the email marketing service and as a most sought-after MailChimp alternative. The reason for this growth equates directly to Moosend’s email marketing features for Shopify, such as email analytics, A/B testing, drag and drop email editor, and list segmentation. Ecommerce Shopify store owners can connect to Moosend in just a few minutes, which has made it one of the best email marketing apps for Shopify.

Moosend shopify email marketing app
Moosend’s Features
Automated Emails Direct Data Collection Shopify Email Sequences
It allows Ecommerce store owners to select actions from the Shopify store and set them as triggers for automated email campaigns. Easily collect data from your Shopify store and directly record and store it. Use this data to create specific lists for targeting the most qualified leads. Setting up automated email sequences for payments, new orders, canceled orders, and abandoned carts is very easy with Moosend.
Shopify Newsletters Unlimited Shopify Emails Different workflows
Offers a wide range of built-In and customizable email newsletter templates to create engaging Shopify newsletters for customers. Moosend allows Shopify store owners to send unlimited Shopify emails if your lists involve 1000 contacts in total. This Shopify email marketing app provides eight different workflow options for customers to choose from and experiment with.


The Free plan starts at $0 and is a forever plan. You have access to unlimited Emails, sign-up & subscription forms, reporting & analytics.

The Pro plan starts at $32. You have access to landing pages, transactional emails, phone support, SMTP Server and can add 5 team members.

The Enterprise plan is a custom plan. You have access to custom reporting, account manager, SSO & SAML, on-boarding & migration, and can add 10 team members.

Moosend, the Shopify email marketing app, is best for small businesses and entrepreneurs. Check it out!

8. ActiveCampaign - Powerful marketing automation platform

ActiveCampaign is another Shopify email marketing app that offers a compelling marketing automation platform. This Shopify email marketing app, was founded in 2003 by VandeBoom. Though it started as a consulting firm, it expanded its capabilities as an on-premises software provider to help small and midsize businesses automate marketing tasks and manage contacts. Its Shopify integration is so easy that Shopify store owners can sync customers between Shopify and ActiveCampaign accounts without any hassle. The active campaign software has so many Shopify email marketing features, but it does not stop there wholly. They offer many more digital marketing activities for Shopify store owners including smart paid advertising to SMS and much more.

Active Campaign shopify email marketing app
Active Campaign’s Features
Easy Shopify Integration Shopify Email Segmentation Shopify Automation
This Shopify email marketing app syncs customers and their data between Shopify and ActiveCampaign accounts without any hassle. Active Campaign offers excellent Shopify email segmentation capabilities with the ability to sync customers to different lists. This is Shopify’s flagship feature and offers powerful, easy-to-use Shopify email marketing automation builders.
Drag-and-drop email builder Email Deliverability Easy Migration
It offers an easy-to-use drag-and-drop email builder to create beautiful Shopify emails and send engaging email campaigns. It offers the best email deliverability for your Shopify emails and Shopify email campaigns in the market compared to other Shopify email marketing apps. Active Campaign offers easy-to-switching options from one email platform to another email platform due to their free migration service.


The active Campaigns fee schedule is based on the number of contacts, and you can select from a sliding scale of 500 to more than 10,000 contacts.

The Lite plan starts at $9 per month in marketing automation, email marketing, unlimited email sending, subscription Forms, and segmentation.

The Plus plan starts at $49 per month with CRM, including interesting Shopify email marketing features such as sales automation, contact, and lead score.

The Professional plan starts at $129 per month includes website personalization, predictive sending, predictive content, and other supplemental features.

The Enterprise plan starts at $229 per month and includes custom reporting, custom mail server domain, free design services, unlimited email design testing.

This Shopify email marketing app’s plan accommodates unlimited emails, email marketing, and marketing automation with 24/7 chat and email support for all plans.

9. AWeber - Connect With More People Through Email Marketing

AWeber was founded in 1998 and is one of the market leaders in email marketing and landing page software. It mainly focuses on small businesses and their employees are entirely remote-based living across the U.S.

Using AWeber, you can manage contact lists, send emails, build landing pages and quickly analyze the performance of your campaigns. It also has over 1000 partner software solutions and so it is quite easy for you to integrate it with any platform. AWeber has every feature that you would expect from email marketing software.

AWeber shopify email marketing app
AWeber’s Features
Automated emails: Segmentation: Email Designer:
With this feature, you can schedule your emails ahead of time and never miss out on the right time to run your email campaigns. You can increase customer engagement, sales, and ROI using their welcome emails, abandoned cart emails, lead magnets, etc. Manage your subscribers by sending targeted and relevant emails. This will help you to retain your existing subscribers and make them your brand ambassadors. You can segment your subscribers using their online activity: tags, opens, clicks, purchases, visits, and geolocation. Aweber’s email designer is very simple to use and it has a drag and drop editor. This makes it easy for you to create your template. It has both plain text and hand-code options for its templates. You will also have access to 6000+ stock images for your use!
Reports and analytics: Auto-newsletters: Email templates:
Analytics helps you send better and more targeted emails. AWeber gives you a detailed report on everything from open, click-through rates, and sales. It also has a mobile app “AWeber Stats” where you can keep track of your emails’ performance anytime. You automate your email content creation and broadcast your emails as newsletters. You can send unlimited emails and track them whenever you want. You don’t need any coding experience and their newsletter templates are mobile-friendly. You can choose from over 700 email templates when you use AWeber and they are all mobile responsive. They also provide affordable services where they create custom-made email templates just for you.


You can use AWeber for free until your subscribers cross 500.

When the subscribers cross 500, it will cost you $ 16.15/ monthly

You can use all their features in their free plan too!

10. SendX - Email Marketing Software

It is an email marketing software that helps with email campaigns, drip marketing, list growth, automated emails, web pop-ups, landing pages, and web forms. It is trusted by over 3000 companies around the world with users from 90+ countries. SendX has won several awards for customer satisfaction and it’s proud of its affordability and intuitive user experience.

Sendx shopify email marketing app
SendX’s Features
Unlimited email campaigns: Email list: Automate your emails:
Using SendX, you can send unlimited email campaigns and you will only be charged for the number of subscribers. You can design, schedule, and track your emails. All you have to do is upload your contact list, broadcast your emails and get the report. You can grow your email list by creating and using highly converting pop-ups and web forms. You will have access to ready-made themes and start integrating with any website. You can automate your emails based on user activity and schedule it beforehand. Send the email campaigns at the right time to the right people and keep increasing your open, click-through and conversion rates.
Email editor: Support: Email deliverability:
Using the email editor will give you access to their drag and drop editor. You can start designing professional emails using this and also personalize their email templates. You can also use their countdown timer to give a sense of urgency to your customers. With SendX, you get 24/7 chat support without any break. You never have to wait for days for your support tickets to be answered. You can chat with the bot and get your answers whenever you want! It is absolutely reliable. Your email campaigns will be optimized using over 30 parameters including all your clients online behavior.


Its basic monthly plan starts at $ 9

And its annual plan starts at $ 7 / month

And it is charged based on the number of subscribers you have and not on the number of emails you send. So send unlimited emails using SendX.

11. Sendinblue - Email Marketing Done Right

Sendinblue is an email marketing software that was started as a digital marketing agency. Later, they realized their dream to provide an email marketing software to marketers in small and medium businesses.

All of its features, pricing, and support are designed especially for small and medium businesses. It also offers cloud-based digital marketing tools for over 1,00,000 companies around the world.

Sendinblue shopify email marketing app
Sendinblue’s Features
Email template library: Segmentation: A/B testing:
It has a variety of email templates where you can use its drag and drop editor. Create as many professional email templates for your audience and impress them with beautiful designs and good copy! Create targeted segmentation of your subscribers using their location, gender, age, and many more criteria. This way, it makes your email campaigns more precise and gets more conversions. And the more relevant your emails are, the more you can engage with your audience! You can find the best message using its A/B testing feature and make your campaigns data-driven. It helps in getting more open and click-through rates. You also get real-time reports on your emails.


It has an entirely free plan where you can send up to 300 emails/ day to unlimited contacts.

Its Lite plan starts at $ 25/ month and you can send 10000 emails. Its Premium plan starts at $ 65/ month and you can send 20,000 emails.

And for its Enterprise plan, you need to get a quote from them directly.

These plans provide more than just email marketing tools: Facebook ads, landing pages, priority support, etc.

Start sending beautiful emails right now.

Start a 14-day free trial. No credit card, no setup, no hassle.

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