11 Best Shopify Email
Marketing Apps for 2021

BayEngage offers more than 250 email templates for your use! Check them out before we move on to discussing the best Shopify email marketing apps

Why Do You Need A Shopify Email Marketing App?

Want to up your Shopify email marketing game? Worry not; take a look at our detailed research on the best Shopify email marketing apps and their features and make your final decision!

Before we jump into the different apps, we want to emphasize why email marketing is the way to go.

Email marketing has proven time and again that it is the most easy-to-use and affordable way and also brings in the best conversion rates and sales for businesses.

And with the right Shopify email marketing app, you can roll out automated emails based on your customers’ actions. You will also be able to integrate the app with your Shopify store, which will make things easier for keeping track of customer data and will allow you to send triggered emails!

Sounds too good to be true, right? Well, we will let you decide what is best for your business!

Basic Features Of Email Marketing Apps That Will Help Your Shopify Store:

Easy integration - Ideally, you should be able to integrate with your Shopify store without any complicated procedure.

Import contact details - Many email marketing apps will automatically import your customer data or ask you to import them by uploading a CSV file.

Automated Emails - A good email marketing app will have pre-existing segmentations or will have the option to let you create segmentations.

Lists and Segmentations - Automated emails such as abandoned cart emails, welcome emails, or order confirmation emails are some of the must-haves.

Insights - An efficient email marketing app will give you the right insights into how your marketing campaigns did.

Affordable Pricing - This is one of the most important things you will need to check! Your ROI should increase; at the same time, you shouldn’t blow your money in email marketing. So affordable pricing is crucial.

Benefits of using Shopify Email Marketing App:

  • Targeted emails
  • Specifically created for Shopify stores
  • Higher open rates
  • Lower spam rates
  • Higher email deliverability
  • Helpful digital assets for Shopify store owners
  • Powerful segmentation
  • Automated emails
  • Strong customer relationship
  • Better product recommendations

Top Shopify Email Marketing Apps’ Comparison Table:

Most Shopify email marketing apps have the features that you expect in them. However, their efficiency and affordability is also important. Here in the comparison table we have listed out some of the essential features that these Shopify email marketing apps have and don’t have!

Shopify Email Marketing Apps And Features Drag and Editor Affordable Pricing 300+ Email Templates Pricing Starts At Unlimites Chat And Phone Support Customer Built for Ecommerce Businesses
Shopify Email $29
BayEngage $10
Omnisend $16
Klaviyo $20
Privy $13
CM Commerce $9
Moosend $0
ActiveCampaign $9
AWeber $16
SendX $9
Sendinblue $25

1. Shopify Email - Email marketing made for commerce

The best thing about this Shopify email marketing app is that it is provided by Shopify itself. So it adds credibility.

Shopify Email is a fairly new Shopify email marketing app which is quite useful for customers who don’t want to integrate with a third party domain. It also acts as a bridge between you and your customers and builds a long lasting relationship. It is important to note that Shopify used to have a direct integration with Mailchimp and later, in 2019, Mailchimp pulled the plug on the deal in the name of data privacy concerns. This led Shopify to create their own Email Service Provider to help their Ecommerce customers. And that’s how Shopify Email came into existence.


Ready-made designs - With this feature, you can access ready-made email templates. It can pull up your logo, product details and store colors automatically. And you can customize it however you want. But it is important to note that the designs and templates are limited.

Automated emails - Shopify Email does have abandoned email cart emails but it doesn’t have other automated emails. So it suggests other email marketing apps when it comes to triggered emails.

Track results - Shopify Email has open tracking by default but it only shows how many emails were opened but fails to show who opened it.

Import customer lists - You can easily import your customer list into your Shopify Email account.

Segment emails - Shopify Email has the provision to segment your contact list, but it doesn’t have automated segmentation. So keep in mind, you will have to segment your customers every time.

Free trial plan - Although Shopify Email has a free trial plan, you can only send test email campaigns to yourself using it and not to your subscribers.

2. BayEngage: Email Marketing

The efficiency of using BayEngage is in its easy-to-use feature. It is a new and upcoming customer engagement and all-in-one automation Shopify email marketing app from TargetBay.

With BayEngage, you will never worry about customer engagement ever again! You also get the best segmentation feature and Shopify email marketing automation. Not only that, it has the perfect list management available for your Ecommerce store’s use. BayEngage will amaze you with its FREE 250+ email templates designed for absolutely all the occasions that you will need for your store.

If you are looking for a simple Shopify email marketing app that will fit within your budget and also sophisticated list and segmentation, then, BayEngage is the right Shopify email marketing app for you! We also provide one of the best customer support out there.


Simple email builder - BayEngage’s best feature is its extremely easy-to-use feature. Everything is simplified for your use. If you still need help, you can check our knowledge base page in the app for clarity.

Tailor-made email templates - More than 250 customizable email templates are available for you. You can edit however you want to fit your brand.

Smart segmentation - You can segment your customers based on their demography, gender, shopping history. It also has smart segmentation.

Import details - It automatically fetches product details from your Shopify store. You can also update your existing customer details using a CSV file.

Stock images - There are millions of stock images that you can choose from in the app to fit your needs.

Increase brand engagement with automated emails - Improve your engagement significantly with the help of welcome emails, abandoned cart emails, order confirmation emails, and many more!

Standard and A/B Testing - BayEngage gives you the option to choose between a standard email campaign and A/B testing. Using the A/B testing gives you the advantage to understand which subject line and content worked in your favor!

Insights - BayEngage gives you clear insights on open rates, conversion rates, CTR, sales, leads generated, customer engagement, etc. This will help your campaigns in the long run!

14-day free trial - BayEngage’s 14-day free trial allows you to test it on actual customers and it has all the features as the paid subscription.


Pay Only For ContactsActive Subscribers

Get started for free.

Send up to 2500 emails to 250 subscribers.
250 100,000

For 250 Subscribers / Month

Starts from It's FREE! / Month

3. Omnisend Email Marketing

Omisend is an all-in-one omnichannel automation solution for Ecommerce stores. It works with most of the Ecommerce platforms, including Shopify. It is also a specialist platform for Ecommerce stores specifically. It has an impressive outlook by connecting with 7 different marketing channels: Email, SMS, Facebook Custom Audiences, Google Customer Match, Web Push Notifications, Facebook Messenger and Whatsapp! But it is important to note that they have set quite a lot of restrictions in the channels they offer their services. So make sure you dive deep into their restrictions and see whether it fits your business.


Ready-made email templates - It has pre-built email templates that are customizable and a drop-and-drag content editor.

Automated emails - Omnisend has a collection of automated emails for cart abandonment, new customers, order confirmation, and so on. And it is an efficient Shopify email marketing app.

Segmentation - Omnisend segments based on your shopping behavior and their details which you can use to increase your open rates.

Get new subscribers - Omnisend gets your customer details through TCPA & GDPR complaint forms and gets you new subscribers.

Insights - It gives you detailed sales and performance metrics along with your campaign report.

Omnichannel marketing - It gives you the option to link all your email, SMS, and more channels to widen your marketing campaigns.

4. Moosend - Email Marketing Automation Platform

Moosend undoubtedly is one of the powerful Shopify email marketing automation platforms. As a Shopify email marketing solution, it allows Ecommerce businesses of all sizes to create, organize, manage and execute their email marketing campaigns. Moosend, founded by Yannis Psarras and Panos Melissaropoulos in 2011, grew very soon to be one of the critical players in the email marketing service and as a most sought-after MailChimp alternative. The reason for this growth equates directly to Moosend’s email marketing features for Shopify, such as email analytics, A/B testing, drag and drop email editor, and list segmentation. Ecommerce Shopify store owners can connect to Moosend in just a few minutes, which has made it one of the best email marketing apps for Shopify.


Automated Emails - It allows Ecommerce store owners to select actions from the Shopify store and set them as triggers for automated email campaigns.

Direct Data Collection - Easily collect data from your Shopify store and directly record and store it. Use this data to create specific lists for targeting the most qualified leads.

Shopify Email Sequences - Setting up automated email sequences for payments, new orders, canceled orders, and abandoned carts is very easy with Moosend.

Shopify Newsletters - Offers a wide range of built-In and customizable email newsletter templates to create engaging Shopify newsletters for customers.

Different workflows - This Shopify email marketing app provides eight different workflow options for customers to choose from and experiment with

5. AWeber - Connect With More People Through Email Marketing

AWeber was founded in 1998 and is one of the market leaders in email marketing and landing page software. It mainly focuses on small businesses and their employees are entirely remote-based living across the U.S.

As a Shopify email marketing app, AWeber can manage contact lists, send emails, build landing pages and quickly analyze the performance of your campaigns. It also has over 1000 partner software solutions and so it is quite easy for you to integrate it with any platform. AWeber has every feature that you would expect from a Shopify email marketing app.


Automated emails - With this feature in this Shopify email marketing app, you can schedule your emails ahead of time and never miss out on the right time to run your email campaigns. You can increase customer engagement, sales, and ROI using their welcome emails, abandoned cart emails, lead magnets, etc.

Segmentation - Manage your subscribers by sending targeted and relevant emails. This will help you to retain your existing subscribers and make them your brand ambassadors. You can segment your subscribers using their online activity: tags, opens, clicks, purchases, visits, and geolocation.

Email Designer - Aweber’s email designer is very simple to use and it has a drag and drop editor. This makes it easy for you to create your template. It has both plain text and hand-code options for its templates. You will also have access to 6000+ stock images for your use!

Reports and analytics - Analytics helps you send better and more targeted emails. AWeber gives you a detailed report on everything from open, click-through rates, and sales. It also has a mobile app “AWeber Stats” where you can keep track of your emails’ performance anytime.

Auto-newsletters - You automate your email content creation and broadcast your emails as newsletters. You can send unlimited emails and track them whenever you want. You don’t need any coding experience and their newsletter templates are mobile-friendly.

Email templates - You can choose from over 700 email templates when you use AWeber and they are all mobile responsive. They also provide affordable services where they create custom-made email templates just for you..

6. Sendinblue - Email Marketing Done Right

Sendinblue is an email marketing software that was started as a digital marketing agency. Later, they realized their dream to provide email marketing software to marketers in small and medium businesses.

All of its features, pricing, and support are designed especially for small and medium businesses. It also offers cloud-based digital marketing tools for over 1,00,000 companies around the world. It is one of the efficient Shopify email marketing apps.


Email template library - It has a variety of email templates where you can use its drag and drop editor. Create as many professional email templates for your audience and impress them with beautiful designs and good copy!

Segmentation - Create targeted segmentation of your subscribers using their location, gender, age, and many more criteria. This way, it makes your email campaigns more precise and gets more conversions. And the more relevant your emails are, the more you can engage with your audience!

A/B testing - You can find the best message using its A/B testing feature and make your campaigns data-driven. It helps in getting more open and click-through rates. You also get real-time reports on your emails. It gives you accurate data as a Shopify email marketing app.

If you aren’t sure about Sendinblue as your option, check out our Sendinblue alternatives page to get more information.

7. Klaviyo: Email Marketing

Klaviyo is an email marketing platform created for online businesses. It can be integrated with multiple Ecommerce platforms, and it is a powerful email and SMS marketing solution.

Klaviyo, as a Shopify email marketing app, meticulously stores all customer data and helps you to measure the results in revenue. It also gives data of the open and click rates. It is noteworthy that Klaviyo conducts growth workshops that give a platform to the marketers arounds the world to collaborate and share ideas. With Klaviyo, you get the right tools, the technology and the guidance to grow your business. It is a reliable Shopify email marketing app overall.


Forms & personalization - You can use Klaviyo’s Ecommerce forms and pop-up forms and create personalized conversations with your customers.

Integration - You can integrate with all of the leading Ecommerce platforms such as Shopify, Bigcommerce, Magento, and more with Klaviyo.

Segmentation & Insights - Klaviyo segments its list automatically and gives you real-time report on ROI.

8. Privy- Pop Ups, Email, SMS

Privy is a marketing platform for Ecommerce stores and it has three tools: Privy Covert, Privy Email, Privy SMS. As you can see, Privy does more than just email marketing. But their Shopify email marketing app also has a unique feature. With Privy, you create unique coupon codes that will automatically integrate with your Ecommerce store. They also have a strong abandoned cart email and follow-up email automation.


Drag-and-drop edito - With Privy Email’s drag-and-drop editor, you can send newsletters, promos, and different types of email campaigns to stay in touch with your customers easily.

Automated abandoned cart emails - It sends cart abandonment emails automatically to your customers and helps you to retain them. But it doesn’t have other automated emails like welcome or order confirmation emails.

Insights - With its reports, you can see how many sales you have made with your promos and abandoned cart emails. It is an accurate Shopify email marketing app.

9. CM Commerce Email Marketing

CM Commerce is an automated email marketing software that gives priority to customer interactions with personalized content.

As a Shopify email marketing app, it boasts of its powerful segmentation with the customers’ purchase, demographic, preference and engagement data. It also seamlessly integrates with your Shopify store. It can be integrated with Privy, OptinMonster, Smile.Io, JustUno and LoyaltyLion. You can also segment your customers however you want. Be it gender, demography, user preferences, past browsing history and more. This will give you the platform to send highly targeted emails and makes it one of the best Shopify email marketing app.


CM commerce receipts - It helps you to generate new sales that you have missed by allowing you to add upsell modules with its receipts. You can turn these receipts into your CTA.

Automated emails with segmentation - CM Commerce gives you a range of pre-made abandoned cart emails using enhanced segmentation tools.

Product reviews - It highlights the user-generated content about your products and adds credibility to your store. You can integrate it anywhere you want in your store or in your emails.

Feedback - Using this feature, you can increase your repeat sales with automated feedback.

Maggie- fully automated email designer - Maggie curates personalized content and designs for your email campaigns and it’s completely data driven.

Insights - It gives you a report on your ROI and conversion rates.

10. ActiveCampaign - Powerful Marketing Automation Platform

ActiveCampaign is another Shopify email marketing app that offers a compelling marketing automation platform. This Shopify email marketing app, was founded in 2003 by VandeBoom. Though it started as a consulting firm, it expanded its capabilities as an on-premises software provider to help small and midsize businesses automate marketing tasks and manage contacts. Its Shopify integration is so easy that Shopify store owners can sync customers between Shopify and ActiveCampaign accounts without any hassle. The active campaign software has so many Shopify email marketing features, but it does not stop there wholly. They offer many more digital marketing activities for Shopify store owners including smart paid advertising to SMS and much more.


Easy Shopify Integration - This Shopify email marketing app syncs customers and their data between Shopify and ActiveCampaign accounts without any hassle.

Shopify Email Segmentation - Active Campaign offers excellent Shopify email segmentation capabilities with the ability to sync customers to different lists.

Shopify Automation - This is Shopify’s flagship feature and offers powerful, easy-to-use Shopify email marketing automation builders.

Drag-and-drop email builder - It offers an easy-to-use drag-and-drop email builder to create beautiful Shopify emails and send engaging email campaigns.

Easy Migration - Active Campaign offers easy-to-switching options from one email platform to another email platform due to their free migration service.

If you aren’t sure about ActiveCampaign as your option, check out our ActiveCampaign alternatives page to get more information.

11. Sendx - Email Marketing Software

It is a Shopify email marketing app that helps with email campaigns, drip marketing, list growth, automated emails, web pop-ups, landing pages, and web forms. It is trusted by over 3000 companies around the world with users from 90+ countries. Sendx as a Shopify email marketing app has won several awards for customer satisfaction and it’s proud of its affordability and intuitive user experience.


Unlimited email campaigns - Using Sendx, you can send unlimited email campaigns and you will only be charged for the number of subscribers. You can design, schedule, and track your emails. All you have to do is upload your contact list, broadcast your emails and get the report.

Email list - You can grow your email list by creating and using highly converting pop-ups and web forms. You will have access to ready-made themes and start integrating with any website.

Automate your emails - You can automate your emails based on user activity and schedule it beforehand. Send the email campaigns at the right time to the right people and keep increasing your open, click-through and conversion rates.

Email editor - Using the email editor will give you access to their drag and drop editor. You can start designing professional emails using this and also personalize their email templates. You can also use their countdown timer to give a sense of urgency to your customers.

Support - With Sendx, a Shopify email marketing app, you get 24/7 chat support without any break. You never have to wait for days for your support tickets to be answered. You can chat with the bot and get your answers whenever you want! It is absolutely reliable.

Email deliverability - Your email campaigns will be optimized using over 30 parameters including all your clients online behavior.

We hope this was useful to you in more than one way. Do your research and get the best Shopify email marketing app that is right for you. And kick-start your successful Shopify email marketing campaigns for Shopify right off the bat this 2021!


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