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Want to up your Shopify email marketing game? Worry not; take a look at our detailed research on the best Shopify email marketing apps and their features and make your final decision!
Before we jump into the different apps, we want to emphasize why email marketing is the way to go.
Email marketing has proven time and again that it is the most easy-to-use and affordable way and also brings in the best conversion rates and sales for businesses.
And with the right Shopify email marketing app, you can roll out automated emails based on your customers' actions. You will also be able to integrate the app with your Shopify store, which will make things easier for keeping track of customer data and will allow you to send triggered emails!
Sounds too good to be true, right? Well, we will let you decide what is best for your business!
Shopify Email - Email marketing for commerce
BayEngage: Email marketing
Omnisend: Email marketing
Moosend - Email marketing automation platform
Klaviyo: Email marketing
Privy- Pop-Ups, Email, SMS
CM-Commerce Email marketing
ActiveCampaign - Powerful marketing automation platform
Before we jump into the features of these different apps, let's first know the must-have features of email marketing apps for Shopify
The best thing about this email marketing app is that it is provided by Shopify itself. So it adds credibility. Shopify Email is a fairly new app which is quiteful useful for customers who don’t want to integrate with a third party domain. It also acts as a bridge between you and your customers and builds a long lasting relationship. It is important to note that Shopify used to have a direct integration with Mailchimp and later, in 2019, Mailchimp pulled the plug on the deal in the name of data privacy concerns. This led Shopify to create their own Email Service Provider to help their Ecommerce customers. And that’s how Shopify Email came into existence. Now let’s look at their features:
Send 2500 emails for free every month and then pay $1 for every 1000 emails you send after that.
The trial plan’s features and the paid one’s features don’t have any difference. But in the trial plan, you can only send the test emails to yourself to understand the feel of the app.
The pricing might seem like a good deal, but will it give you the results you need? We need to keep in mind that Shopify’s specialization is in web creation and not in email marketing!
The efficiency of using BayEngage is in its easy-to-use feature. It is a new and upcoming customer engagement and all-in-one automation product from TargetBay. With BayEngage, you will never worry about customer engagement ever again! You also get the best segmentation feature and email marketing automation. Not only that, it has the perfect list management available for your Ecommerce store’s use. BayEngage will amaze you with its FREE 250+ email templates designed for absolutely all the occasions that you will need for your store. If you are looking for a simple email marketing app that will fit within your budget and also sophisticated list and segmentation, then, BayEngage is for you! We also provide one of the best customer support out there. Let’s dive deep into its features and pricing:
Offers a 14-day free trial period.
The free trial allows up to 250 subscribers and a maximum of 2,500 emails.
The monthly paid plan starts at $10 and allows up to 1,000 subscribers and a maximum of 10,000 emails. (Add on price $20/month)
Increase tiers per $10 and enjoy 2x contacts and email volume. Pricing extends up to $850 per month which allows up to 100,000 emails and a maximum of 1,000,000 emails. (Add on price $1,000/month)
BayEngage’s main focus is to help small Ecommerce businesses to grow along with us. So, what are you waiting for?
Omisend is an all-in-one omnichannel automation solution for Ecommerce stores. It works with most of the Ecommerce platforms, including Shopify. It is also a specialist platform for Ecommerce stores specifically. It has an impressive outlook by connecting with 7 different marketing channels: Email, SMS, Facebook Custom Audiences, Google Customer Match, Web Push Notifications, Facebook Messenger and Whatsapp! But it is important to note that they have set quite a lot restrictions in the channels they offer their services. So make sure you dive deep into their restrictions and see whether it fits your business.
Omnisend has a 14-day free trial, which allows 2000 emails/day.
Its Standard plan is $16/month, which allows the emails as its free trial plan.
With its Pro plan, you can send 15,000 emails, and you can access its omnichannel feature too for $99/month.
It is a bit pricey, so if you are looking for Omnichannel marketing, it is for you.
Klaviyo is an email marketing platform created for online businesses. It can be integrated with multiple Ecommerce platforms, and it is a powerful email and SMS marketing solution. It meticulously stores all customer data and helps you to measure the results in revenue. It also gives data of the open and click rates. It is noteworthy that Klaviyo conducts growth workshops that give a platform to the marketers arounds the world to collaborate and share ideas. With Klaviyo, you get the right tools, the technology and the guidance to grow your business.
The free trial covers up to 250 contacts and 500 emails.
Price can go all the way up to $1700/month for 146,000 contacts.
Higher tier clients get their own account manage
Privy is a marketing platform for Ecommerce stores and it has three tools: Privy Covert, Privy Email, Privy SMS. As you can see, Privy does more than just email marketing. But their email marketing app also has a unique feature. With Privy, you create unique coupon codes that will automatically integrate with your Ecommerce store. They also have a strong abandoned cart email and follow-up email automation. We will look at the features and pricing for Privy Email:
With its basic plan, you send as many emails as want to 1000 contacts for $13/month.
Send emails to 4666 contacts for $ 30/month
For every 5000 contacts after that, you will have to pay $ 30 every time.
Check their pricing for their pricing meter.
CM Commerce is an automated email marketing software that gives priority to customer interactions with personalized content. It boasts of its powerful segmentation with the customers’ purchase, demographic, preference and engagement data. It also seamlessly integrates with your Shopify store. It can be integrated with Privy, OptinMonster, Smile.Io, JustUno and LoyaltyLion. You can also segment your customers however you want. Be it gender, demography, user preferences, past browsing history and more. This will give you the platform to send highly targeted emails.
Send 5000 emails to 500 people for $ 9/month with CM’s Starter plan.
Send unlimited emails to an unlimited number of people for $ 29/month with CM’s Growth plan.
Send unlimited emails with priority support for $ 49/month.
Moosend undoubtedly is one of the powerful Shopify email marketing automation platforms. As a Shopify email marketing solution, it allows Ecommerce businesses of all sizes to create, organize, manage and execute their email marketing campaigns. Moosend, founded by Yannis Psarras and Panos Melissaropoulos in 2011, grew very soon to be one of the critical players in the email marketing service and as a most sought-after MailChimp alternative. The reason for this growth equates directly to Moosend’s email marketing features for Shopify, such as email analytics, A/B testing, drag and drop email editor, and list segmentation. Ecommerce Shopify store owners can connect to Moosend in just a few minutes, which has made it one of the best email marketing apps for Shopify.
The Free plan starts at $0 and is a forever plan. You have access to unlimited Emails, sign-up & subscription forms, reporting & analytics.
The Pro plan starts at $32. You have access to landing pages, transactional emails, phone support, SMTP Server and can add 5 team members.
The Enterprise plan is a custom plan. You have access to custom reporting, account manager, SSO & SAML, on-boarding & migration, and can add 10 team members.
Moosend, the Shopify email marketing app, is best for small businesses and entrepreneurs. Check it out!
ActiveCampaign is another Shopify email marketing app that offers a compelling marketing automation platform. This Shopify email marketing app, was founded in 2003 by VandeBoom. Though it started as a consulting firm, it expanded its capabilities as an on-premises software provider to help small and midsize businesses automate marketing tasks and manage contacts. Its Shopify integration is so easy that Shopify store owners can sync customers between Shopify and ActiveCampaign accounts without any hassle. The active campaign software has so many Shopify email marketing features, but it does not stop there wholly. They offer many more digital marketing activities for Shopify store owners including smart paid advertising to SMS and much more.
The active Campaigns fee schedule is based on the number of contacts, and you can select from a sliding scale of 500 to more than 10,000 contacts.
The Lite plan starts at $9 per month in marketing automation, email marketing, unlimited email sending, subscription Forms, and segmentation.
The Plus plan starts at $49 per month with CRM, including interesting Shopify email marketing features such as sales automation, contact, and lead score.
The Professional plan starts at $129 per month includes website personalization, predictive sending, predictive content, and other supplemental features.
The Enterprise plan starts at $229 per month and includes custom reporting, custom mail server domain, free design services, unlimited email design testing.
This Shopify email marketing app’s plan accommodates unlimited emails, email marketing, and marketing automation with 24/7 chat and email support for all plans.
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