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Understanding the reasons behind diminishing customer interest and resulting inactivity can help your brand in planning effective re-engagement strategies. Here are some common causes of detachment.
Subscribers receive promotional emails from several brands throughout the day. Only emails with catchy subject lines will stand out.
Over time, the requirement of customers’ might change and your products might no longer be relevant.
Brands that do not specifically ask customers for their preferences during sign-up might end up cluttering their inboxes, diluting subscribers’ interest and diminishing the brand value.
Issues with compatibility and rendering lead to poor online experiences and exasperation.