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What is high volume email marketing?

High-volume email marketing is when you send millions of emails per month. Most email platforms are not able to handle a high volume of emails. This is why enterprises turn to companies specializing in high-volume email – so that all their emails can be sent on time with precise email deliverability.

High Volume Email Marketing: What is it?, and How to do it the best?

High volume email marketing requires a robust platform to support the requirements that enterprises demand.

Most email platforms are not designed to handle high volumes of emails, which is why people turn to ESPs specializing in high-volume email marketing like BayEngage.

These ESPs spend a lot of time and money making sure they know how to send out hundreds or thousands of emails at once while still maintaining quality control on their list, so you don’t have to worry about it!

Establish More Personalized Connections With BayEngage

User Behavior Tracking like purchase history, email engagement, and other online behavior

Drag-and-Drop feature to make editing easy

Email Segmentation & Personalization that will help you send targeted emails

Split Testing to understand which email element works best for your business

Automation to invalidate manually sending every single email saves time

Design Templates that will nullify the use of coding.

High Email Delivery Rates to ensure that your emails always end in the inbox

BayEngage for Enterprises


BayEngage takes your data security very seriously. We safeguard your users and your data with measures like user permissions and IP address management. These measures will keep your information safe and secure.

High Email Deliverability

Our first focus is to deliver your emails to the inbox. No point if they all don’t deliver in the inbox! You’re protected by BayEngage, which can manage more email volume than any other ESP in the field.

– Dedicated email deliverability team of experts

– Improved sending reputation

Regular IP Warm-up

Hot IPs have a positive reputation and can send large volumes of mail without any complaints or spam traps. An IP address with a positive reputation is whitelisted by major ISPs, which means it can send emails to these ISPs’ subscribers without being blocked or throttled.

These addresses generally belong to reputable companies like Google, Facebook and Microsoft.

Hot IPs also have high deliverability rates because they can send large volumes of mail without triggering spam filters or anti-spam systems that automatically blacklist bad actors.

Why The Regular Warm-up

Warm-up is the process of gradually increasing your volume over a period of several weeks to avoid harming your senders' reputation and giving mailbox providers time to adapt to your new volume.

Why BayEngage Is The Best?

The team of email deliverability experts at BayEngage works constantly on every aspect of improving email deliverability, including warm-up best practices.
For example, even if you're using an IP warm-up service, you will still need to take care of any bounceback issues yourself; these services do not provide the same level of protection as reputation monitoring tools or services by your email service provider like BayEngage.

What’s The Right Way

It's important to note that this process will vary from one provider and customer type to another; it will also depend on how long you've been inactive and what software tools you use.
Some IP warm-up services offer a "low risk" warm-up, in which they gradually ramp up their sending rates, then drop back down. Others take no chances with this method—they start at zero and continue indefinitely until reaching their full capacity.
The first method is more appropriate for experienced email sender, the latter is for new senders.

Dedicated IP Address

A dedicated IP is an even better option. A dedicated IP address is a static number that you can use to send email marketing campaigns. When you send from a dedicated IP address, the email server will know that every time it receives an incoming message with that specific IP address in the “From” field, it’s coming from you.

This way, if someone else tries to use your dedicated IP address to send spam emails, they won’t be able to do so without getting caught by their ISP (Internet Service Provider).

Get a Good IP Reputation

IP reputation is the first step in removing spam complaints, hard bounces, and deliverability issues from your sending reputation. There are multiple ways to improve your IP reputation, most of which include monitoring the health of your list.

When you add an email address to a list or update one that’s already on the list in BayEngage, we recommend cleaning your list once in a while to avoid getting a bad IP reputation.

Check for spam complaints and hard bounces

Spam complaints and hard bounces (messages returned as undeliverable) indicate that an email was sent to a recipient who didn't want it or couldn't receive it properly. If you're not checking for these issues, they can quickly harm your IP reputation.

Monitor the number of emails sent per week

The more often you send, the greater chance there is that someone will file a complaint against you with a blacklist provider like Spamhaus or Return Path's Sender Score Certification program (SRC).

Monitor your email open rates

Open rates are a great indicator of how well your emails are being received. If your open rates are low, it's likely that recipients don't want to receive them and may complain about it.