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Enter the total number of emails sent to/intent to send your recipients

Plug in the price that you pay to use email marketing software to send emails to their subscribers

Enter the number of email marketing campaigns that you send in a given month

Enter the number of orders you have received from the emails sent as a part of the campaign in consideration

This is the average amount of money that a customer spends on a single order

Enter the number of emails that were returned as a result of not being delivered to the recipient.

Cost per subscriber (in $):

Revenue per email (in $):

Bounce rate (in %):

Revenue generated (in $)

ROI (in %):

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Email Marketing ROI Calculator

What, Why & How of ROI

What is ROI, and why does it matter to your business?

ROI is a measure of how much profit an investment generates. ROI is calculated by dividing the profit from an investment by the cost of the investment.

It helps you measure the effectiveness of your marketing campaigns and other investments. You can track which investments generate the most profit and which are not. This information can help you to allocate resources more effectively and improve profitability.

How to calculate ROI?

Email marketing ROI refers to the actual measure of a campaign’s profitability. It indicates the percentage of returns you’ve received from this email campaign. Ex - A ROI (%) of 5,000 represents that you have received $50 for every $1 spent.

ROI % = (Campaign Sales - Campaign Cost) / Cost of Campaign * 100


Get Better Results by Optimizing

Unique Click-Through Rates

The click rate is the percentage of successfully delivered campaigns with at least one registered click. The benchmark CTR hovers around 2.6% - 3%

Spam Rates

The acceptable standard spam complaint rate is anything less than 0.1%. A high spam complaint rate will affect your sender score and email deliverability.

Bounce Rates

The percentage of emails that could not be delivered on account of the recipient's email addresses not being found. The industry average bounce rate lies between 0.7% - 0.9%

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