TargetBay Case Study: Boosting Total Tea’s E-commerce Success With Effective Email Marketing

How Total Tea Quadrupled Email Subscribers and Boosted Sales with BayEngage

Email revenue in 90 days

$ 43913

SMS revenue in 30 days

$ 8583

Email list growth in 6 months

3 X

Company

Founded in 2005 by Chad Bostwick, Total Tea specializes in Detox Tea, Chiroflex Supplements, and Turmeric Curcumin. Total Tea’s products are trusted by over 1200 doctors around the USA

Headquarter

Lubbock, TX

eCommerce Platform

Shopify

Features/Strategies Used

Automation workflow
Popup
Drip email campaigns
Email& SMS campaigns

Founder and CEO,
Total Tea

I started Total Tea in 2005 and have been selling on Amazon for several years. However, I had challenges improving my website’s traffic and conversions over the last 2 decades. I discovered TargetBay 6 months back, and they have a solution for all my needs. I love their Recharge Payments integration, especially. It really stands out and I have to say it’s much better than Klaviyo.

Overview:

In a span of 90 days, Total Tea generated an impressive $43,095 through email marketing, amassed 940 product reviews and 66 picture reviews within 60 days, and achieved a 36% increase in Recharge subscription-purchases.

After over 18 years in the health and wellness industry, Total Tea, known for their all-natural, gluten-free, and kosher-certified herbal teas and supplements, aimed to replicate their success on Amazon by enhancing their Shopify store.

Challenges:

Building a loyal customer base, increasing subscription revenue, collecting more product and picture reviews, and starting SMS as a new channel for user acquisition. Seeking to refine their marketing and customer engagement efforts, Total Tea turned to TargetBay for comprehensive eCommerce solutions.

Goals:

Total Tea’s primary objectives were to:

Solutions:

TargetBay’s BayEngage provided extensive onboarding and customer-success support to help Total Tea seamlessly integrate TargetBay’s tools with their Shopify store.

Email and SMS Marketing Automation: Total Tea strategically implemented pop-ups on key web pages to collect shoppers’ email addresses and phone numbers. These were then added to 15 segmented lists by BayEngage, enabling personalized Email and SMS campaigns. This segmentation led to email campaign open rates exceeding 16%, surpassing the industry average.

Automation Triggers: With BayEngage, Total Tea set up automation triggers for abandoned cart recovery, SMS welcome/exit campaigns, replenishment reminders, win-back campaigns, and order confirmations. These automations ensured consistent engagement and conversions.

Recharge Integration: TargetBay’s integration with Recharge significantly boosted Total Tea’s recurring revenue, resulting in a 36% increase in subscription purchases and a 24% reduction in subscription cancellations.

Review Collection: To build trust and drive sales, TargetBay helped Total Tea collect 940 product reviews and 66 picture reviews within just 60 days, enhancing their website’s credibility and user-generated content.

Results:

Email Marketing:

SMS Marketing:

Product Reviews:

Recharge Subscriptions:

Conclusion:

By leveraging BayEngage, TargetBay’s comprehensive email and SMS marketing solution, along with their powerful Recharge integration, Total Tea successfully overcame several marketing challenges.

They expanded their subscriber base, enhanced customer engagement, and achieved substantial sales growth.