Founded in 2007 as a family‑owned business, starting out in farmers’ markets in Southern California.
They roast small‑batch, organic Arabica coffee beans, emphasizing “hand roasted in small batches … to preserve its natural flavors and fresh‑roasted quality.
Their product portfolio includes whole bean, ground, flavored, decaf, K‑cups and cold brew packs.
Southern California
Implementation of a high‑deliverability email program
Use of multi‑step subscription pop‑ups
Segmentation and channel mix‑approach
Subscriber retention tactics
The Bean Coffee Company, a growing business in the coffee industry, partnered with TargetBay in October 2023 to enhance its customer engagement and marketing efforts using both email and SMS marketing strategies.
Since joining the platform, they’ve seen impressive results, particularly in subscriber growth, email campaign performance, and revenue generation.
In the last 90 days, The Bean Coffee Company has made significant strides in expanding its subscriber base, reaching 28,986 subscribers. Of these, 887 new subscribers were acquired, demonstrating the company’s increasing appeal to new customers.
Additionally, 158 subscribers returned after unsubscribing, while 692 subscribers opted out of the email list during this period.
The top three subscription sources for Bean Coffee Company were:
These strategies contributed to steady growth, and the company has positioned itself well for continued expansion in its email and SMS marketing efforts.
In terms of email campaign performance, The Bean Coffee Company has achieved excellent results:
✔️ 85.2K emails delivered with a deliverability rate of 99.72%.
✔️24.0K recipients opened the emails, with an open rate of 28.25%.
✔️ 1.2K recipients clicked through, resulting in a click-through rate of 1.41%.
✔️ 411 orders were placed generating significant revenue and engagement.
The company’s email marketing strategy has proven effective at driving customer action, with orders and engagement increasing steadily since implementation.
Although specific revenue values remain confidential, Bean Coffee Company experienced notable growth in lifecycle performance. Over the last three months, email contributed to more than 95 percent of attributed revenue, confirming it as the dominant channel for conversions.
SMS, despite being active for just a little over a month, contributed the remaining portion and has already shown clear potential in supporting promotional and transactional communication.
In the past 30 days, SMS automations produced 100 percent of the SMS-generated revenue, while SMS campaigns did not add incremental revenue yet, indicating room to optimize campaign-based messaging.
Bean Coffee Company gathered 105 SMS subscribers, with 83 active and 15 pending, demonstrating early but promising engagement from the channel. As the brand continues building its subscriber base, SMS is positioned to become a more influential touchpoint for reminders, limited-time offers, and rapid conversions.
Overall Impact
Since onboarding TargetBay, Bean Coffee Company has seen a clear transformation in how customers interact with their brand. Their lifecycle performance has strengthened through better subscriber growth, higher inbox placement, improved engagement, and the combined influence of email and SMS.
Total attributed performance since October 2023 shows that email continues to drive more than 98 percent of lifecycle revenue, while SMS is steadily expanding its footprint as a complementary high-intent channel.
Bean Coffee Company’s partnership with TargetBay has played a significant role in modernizing its lifecycle marketing. With stronger subscriber acquisition, higher email engagement, and growing SMS adoption, the company now operates on a more predictable and effective retention engine.
As they continue refining their email and SMS strategies, their performance trajectory is expected to rise even further, positioning TargetBay as a core component of their long-term growth strategy.
