Scottish Lion is a specialty retailer focused on authentic tartans, Highland wear, kilts, and heritage apparel for weddings, ceremonies, cultural gatherings, and performances.
The company serves a passionate customer base that values tradition, craftsmanship, and high quality apparel.
Atlanta, Georgia
Scottish Lion is a specialty retailer serving a niche audience that shops for tartans, kilts, Highland wear, and heritage apparel for weddings, cultural gatherings, and ceremonial events. Their demand pattern shifts throughout the year, rising significantly during specific seasons and occasions.
To make the most of these unpredictable traffic spikes, the brand needed a marketing system that could respond quickly, deliver reliably, and convert high-intent visitors before they dropped off.
Before moving to TargetBay, Scottish Lion struggled to convert traffic consistently. Their email list was relatively small, engagement was inconsistent, and their previous tools did not provide the deliverability or automation required to drive high-ticket apparel sales.
The issue was never traffic volume. The problem was turning that traffic into predictable, repeatable revenue. Without solid inbox placement and a strong subscriber acquisition engine, the brand was leaving significant opportunity untapped.
Once Scottish Lion migrated to TargetBay, their lifecycle system began to accelerate. List growth increased immediately, emails started landing in primary inboxes, engagement rose sharply, and automated journeys for both email and SMS began producing revenue without ongoing manual input from the team.
In the last ninety days, Scottish Lion added 560 new subscribers, bringing their list to 2,228 active contacts. Nearly all new subscribers entered through TargetBay’s popups, which transformed passive visitors into engaged leads. These new contacts were funneled into welcome and conversion flows that continue to drive sales long after they join the list.
Over the same ninety-day period, Scottish Lion delivered 274,300 emails with a deliverability rate of 99.59 percent. This level of inbox placement rebuilt their email channel into a reliable revenue driver. Their campaigns achieved a 31.91 percent open rate, significantly higher than typical retail averages, because the brand consistently reached customers at the right moment.
Clicks totaled 4,700, which resulted in 120 orders directly from campaigns. For a brand selling higher-value apparel, this volume of converting traffic marked a meaningful improvement in customer behavior. Their bounce rate stayed near zero, and spam complaints were almost nonexistent, which helped protect their sender reputation as the list continued to grow.
Since migrating to TargetBay, email has generated more than 95 percent of the brand’s attributable lifecycle revenue, proving it has evolved into a dependable revenue engine rather than a supportive channel.
SMS contributed the remaining portion, primarily during high urgency moments such as holiday periods, wedding deadlines, and last minute purchases that require fast communication.
This balance between steady email-driven revenue and urgency based SMS revenue allowed Scottish Lion to convert both everyday browsers and high-intent buyers efficiently.
Scottish Lion did not simply improve performance metrics. They fundamentally changed how their marketing operation works. Rather than depending on seasonal spikes, the brand now runs on a lifecycle system that captures demand continuously. Their emails reach the inbox. Their subscriber base grows. Their customers return more often. A meaningful share of their annual performance now comes from TargetBay’s automated, repeatable workflows that operate daily in the background.
Scottish Lion’s results demonstrate the advantage of giving a niche retailer enterprise grade lifecycle tools. Their audience is smaller than a mass market brand, which makes every subscriber more valuable. TargetBay gave them the ability to reach nearly all of their contacts reliably, convert them at higher rates, and turn a list of just over two thousand subscribers into a consistent performance engine.
This is the power of lifecycle marketing when it is guided by precision, relevance, and consistent inbox visibility.
