Eighthours is an Australian eCommerce brand that sells premium, artist-designed bed linen, quilt covers, and silk pillowcases. The brand focuses on bold patterns, colorful designs, and collaborations with independent artists to create distinctive home décor products.
Australia
Eighthours is an Australia-based eCommerce brand specializing in premium designer bed linen, silk pillowcases, and home décor products. Operating in a visually driven and promotion-led retail category, the brand depends on strong customer engagement, subscriber growth, and lifecycle marketing to drive repeat purchases and seasonal demand.
As a growing eCommerce brand, Eighthours needed a marketing platform that could consistently grow its subscriber base, improve campaign engagement, and build stronger customer relationships through automated communication. The team required reliable deliverability, structured lifecycle workflows, and scalable engagement tools to support ongoing promotions and product launches.
They also needed a system that could improve customer interaction without increasing operational complexity.
They also needed a system that could improve customer interaction without increasing operational complexity.
During the evaluation period, Eighthours expanded its subscriber base by approximately 75%, demonstrating strong acquisition performance for a growing brand. The ZING Welcome Popup emerged as the primary driver of subscriber growth, converting new visitors into engaged contacts and strengthening the brand’s owned marketing channel.
This steady expansion enabled Eighthours to build a reliable audience for ongoing campaigns and lifecycle messaging.
Eighthours delivered over twenty-eight thousand emails during the selected period while maintaining strong deliverability and engagement. Campaigns achieved a 24.7% open rate and a 2.5% click rate, generating consistent customer interaction and direct conversions from email outreach.
Deliverability remained stable, with bounce rates below 0.1% and no spam-related issues impacting sender reputation. These results allowed the brand to confidently scale email communication as a primary engagement channel.
Automation workflows significantly improved ongoing customer engagement. Automated journeys achieved a 27% click rate, substantially higher than standard campaign performance, demonstrating strong relevance and timing.
Automation flows generated over 200% more opens relative to send volume, showing the effectiveness of triggered messaging in nurturing customers across the buying journey. With automated communications running continuously, Eighthours strengthened customer relationships without increasing manual effort.
Email served as the primary lifecycle marketing channel for Eighthours, accounting for the majority of attributed performance. Campaign sends provided consistent engagement, while automated flows delivered incremental impact through personalized customer journeys.
This email-first strategy allowed the brand to maximize performance from owned channels while maintaining operational efficiency.
By adopting TargetBay’s lifecycle marketing platform, Eighthours built a scalable engagement engine powered by subscriber growth, reliable deliverability, and high-performing automation workflows. The brand strengthened customer communication, improved campaign performance, and created a structured system for ongoing engagement and retention.
Eighthours demonstrates how emerging eCommerce brands can accelerate growth by focusing on subscriber acquisition, automation-driven engagement, and reliable email infrastructure. With the right lifecycle strategy, brands can increase customer interaction, improve retention, and scale performance without increasing operational workload.
