Crystal Imagery is a U.S.-based eCommerce brand specializing in premium personalized crystal gifts, engraved glassware, awards, and custom keepsakes. Serving both individual consumers and businesses, the brand focuses on craftsmanship, personalization, and high-quality gifting experiences for occasions such as weddings, corporate events, milestones, and celebrations.
Crystal Lake, Illinois
Email + SMS Lifecycle Marketing
High-Deliverability Email Infrastructure
Welcome and Exit Popups for Subscriber
Growth Automated Lifecycle Workflows
SMS for Time-Sensitive Campaigns
Lifecycle Analytics and Attribution
Crystal Imagery is a U.S.-based eCommerce brand specializing in luxury personalized and engraved glassware, barware, wedding gifts, and corporate gifting products. Their business relies on custom craftsmanship, premium quality, and the ability to turn special moments into long-lasting keepsakes.
With a large SKU catalog and a high repeat-purchase potential for gifting, Crystal Imagery needed a marketing platform capable of personalized outreach, consistent engagement, and scalable lifecycle automation.
Crystal Imagery was experiencing strong product demand but lacked a cohesive system for lifecycle communication. Their list growth had plateaued, their email deliverability required improvement, and their existing workflows weren’t effectively reactivating customers or capturing repeat orders.
The brand needed a way to build a large, engaged audience while strengthening outreach through both email and SMS.
TargetBay provided a unified solution: high-deliverability email sending, SMS marketing, automated flows, and high-converting signup tools.
With thousands of customers purchasing for holidays, weddings, anniversaries, corporate orders, and custom events, Crystal Imagery needed targeted multichannel messaging that could scale without manual overhead. TargetBay offered the visibility, automation, and subscriber acquisition tools their brand required.
In the last ninety days, Crystal Imagery added 1,302 new subscribers, including 1,152 new signups and 150 resubscribers. Their Welcome Popup and Exit Popup became their primary acquisition drivers, consistently feeding new contacts into their lifecycle flows. Despite 920 unsubscribes, the brand achieved a strong net list gain, positioning them for long-term repeat-purchase growth.
Crystal Imagery delivered over 446,000 emails in the last ninety days with a 99.95 percent deliverability rate. Their email campaigns achieved a 32.24 percent open rate—well above industry averages—and a 1.01 percent click rate.
These campaigns generated 3X orders more than usual, proving that their customers respond strongly to well-timed promotions and personalized offers. Deliverability remained extremely stable, with only 0.05 percent bounces and no spam-trigger issues, strengthening sender’s reputation for future scaling.
Crystal Imagery leaned into SMS with over 4.23K credits used in the last quarter. SMS became the go-to channel for time-sensitive campaigns like holiday promotions, last-minute gift reminders, seasonal deals, and event-driven traffic boosts.
SMS played a key role in converting high-intent shoppers who needed quick nudges, helping Crystal Imagery capture additional sales during peak gifting cycles.
Without revealing sensitive dollar amounts, Crystal Imagery has seen substantial lifecycle revenue growth since switching to TargetBay. Total revenue attributed to TargetBay has grown by a significant percentage since adoption, with email contributing more than 96 percent of their attributed revenue and SMS adding the remaining 4 percent.
In the last ninety days alone, lifecycle revenue increased by double-digit growth, supported by a rising subscriber base and strong re-engagement from campaign and automated messages.
Their automated flows—such as welcome journeys, browse abandonment, cart abandonment, post-purchase, and holiday-driven sequences—became consistent revenue engines.
The brand saw steady order volume from repeat customers, indicating strong retention improvement and increased customer lifetime value.
Crystal Imagery’s sender reputation improved significantly through TargetBay’s optimized infrastructure. Their campaigns maintained a near-perfect inbox rate at 99.95 percent, even while sending high seasonal volumes.
This stability allowed them to expand promotional frequency during peak retail months without risking inbox placement, something critical for holiday-driven brands.
Crystal Imagery now operates with a fully unified lifecycle strategy supported by reliable deliverability, strong audience growth, and multichannel messaging. Their team spends less time troubleshooting email issues or manually running promotions, and more time focusing on new product launches, creative campaigns, and customer experience.
The result is a predictable and scalable lifecycle engine that continues to drive higher engagement, more repeat purchases, and sustained growth over time.
Crystal Imagery’s experience proves that brands with gifting cycles, customization, and repeat-order potential can scale far more effectively when email and SMS are unified under a single lifecycle platform.
TargetBay helps eCommerce companies improve deliverability, expand their audience, automate revenue-generating journeys, and drive higher customer retention—without relying on guesswork or fragmented tools.
