BCH Technologies, founded in 2011, is a U.S.-based eCommerce company that specializes in printing solutions: refill inks, Continuous Ink Supply System (CIS) kits, printer maintenance tools, stamp inks, sublimation inks, and a broad range of printer-related consumables and accessories for home offices, small businesses, and professional print shops.
Their brand is built around providing cost-effective, high-quality ink and printing supplies as a sustainable alternative to OEM cartridges, with strict quality control standards and eco-conscious practices
Greensboro, North Carolina
BCH Technologies is a U.S.-based eCommerce store specializing in printer inks, refill kits, and other consumables that customers purchase repeatedly throughout the year. Their business depends on predictable replenishment cycles, strong customer engagement, and a marketing system that keeps buyers coming back without excessive manual effort.
Despite a large and loyal customer base, BCH struggled with slow subscriber growth, inconsistent email performance, and underwhelming results from their previous marketing tools.
Their communication system was not driving enough repeat purchases, and their list was not growing at the rate required to sustain long-term revenue. They needed a platform that could increase deliverability, automate their lifecycle journeys, and directly lift revenue.
TargetBay offered BCH a unified Email and SMS lifecycle engine capable of handling large-scale sending, reliable automation, and high-conversion list-building tools.
This consolidation allowed BCH to streamline their entire marketing system. Instead of operating multiple tools with fragmented attribution, their team could now run email, SMS, popups, and automated workflows from a single platform built specifically for eCommerce repeat-purchase businesses.
Once BCH integrated TargetBay, their subscriber list began expanding at a pace they had not experienced before. In the last 90 days, their list grew by more than 20 percent, driven by the performance of TargetBay’s Welcome Multistep Popup, Exit Popup, and newsletter signup tools.
They also reactivated a meaningful volume of previous subscribers, which added another significant lift to their active list. Today, their list continues to grow at about 3 percent every month, which is an important advantage for a business that depends on frequent repurchases.
BCH sent more than 1 million emails in the last 90 days while maintaining a deliverability rate of 99.9 percent. This consistent inbox placement ensured that replenishment reminders and promotional messages reached customers at the right time.
Their engagement rates improved as well, with open rates and click rates staying above what they achieved on their previous platform. Zero spam complaints and a very low bounce rate strengthened their sender reputation and supported their ability to send at scale.
While exact revenue numbers are confidential, BCH recorded a clear surge in lifecycle revenue after moving to TargetBay. Email contributed to more than 80 percent of their attributed revenue, reinforcing it as their strongest channel. SMS accounted for nearly 20 percent, proving highly effective for urgent reminders and limited-time promotions.
Their automation flows also began converting at a significantly higher rate, creating a healthier distribution between campaign revenue and revenue generated through automated journeys.
The most significant result for BCH was not a single campaign spike but the creation of a predictable, automated revenue stream. Their subscriber base continues to grow by 3% every month. Their deliverability remains near-perfect.
Their workflows operate continuously in the background, turning one-time buyers into repeat (loyal) customers. And their revenue attribution is now transparent, allowing the team to measure the financial value of every lifecycle touchpoint clearly.
BCH’s experience highlights how brands that rely on recurring purchases benefit from a unified lifecycle marketing platform. TargetBay allows eCommerce teams to grow subscribers at scale, maintain strong inbox placement, automate complex journeys, and improve revenue consistency without increasing workload.
For BCH, the shift to TargetBay resulted in meaningful growth across all lifecycle metrics and established a strong foundation for ongoing retention-driven revenue.
