How BCH Technologies Transformed Customer Trust with TargetBay Reviews

Revenue Growth
3 X
Orders Driven
2.8 K
Clicks Through Reviews
3 K
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Company

Founded in 2011, BCH Technologies is a leading provider of printing solutions, offering ink refill systems, printer maintenance services, and accessories for hobbyists, businesses, and professional print shops. With a focus on quality and sustainability, BCH helps customers achieve cost-effective, eco-friendly, and reliable printing results.

Headquarter

Greensboro, NC

eCommerce Platform

Shopify

Features/Strategies Used

  1. Automated review requests after every purchase.

  2. Incentivized reviews with discount coupons.

  3. Review widgets on product, site, and bulk pages.

  4. Google & Walmart integration for wider visibility.

  5. Streamlined review management for easy tracking and publishing.

BCH

Overall, I would highly recommend TargetBay to anyone looking for a reliable and effective partner in the world of email marketing and reviews. Their dedication to their clients’ success is unmatched, and their track record of success speaks for itself.

Kevin William Day,
Owner, BCH Technologies LLC

Overview:

BCH Technologies knew that happy customers were their biggest growth engine, they just needed a way to let those voices shine. Partnering with TargetBay made that possible. By collecting authentic reviews, rewarding customers with thoughtful coupons, and showcasing honest feedback across their store, they turned everyday shoppers into loyal advocates.

Over time, reviews became more than just words on a page; they built trust, inspired confidence, and fueled repeat purchases. With a simple, consistent approach and the proper support, BCH Technologies transformed its customer relationships into a powerful driver of growth.

Challenges:

BCH Technologies had built a strong reputation in the printing industry, but showcasing that trust online was a constant challenge. Their previous review system on BigCommerce was limited, making it difficult to collect reviews consistently across their extensive catalog of products. Even when customers were happy, there was no streamlined way to turn that satisfaction into visible social proof.

Managing and tracking the reviews they did receive became time-consuming, and without proper Google integration, their positive feedback wasn’t reaching potential buyers through search. As a result, many visitors were browsing their website without the confidence to complete a purchase.

BCH Technologies needed a reliable, easy-to-manage review platform that could not only collect and display authentic product and site reviews but also encourage customers to share their experiences, turning trust into measurable growth.

Goals:

✔️ Build stronger buyer confidence with authentic customer reviews.

✔️ Streamline review collection across product and site pages.

✔️ Increase customer engagement and repeat purchases through incentives.

✔️ Integrate reviews with Google and other key sales channels.

✔️ Transform satisfied customers into active brand advocates.

✔️ Drive measurable sales growth through enhanced social proof.

Solutions:

To overcome their review and engagement challenges, BCH Technologies partnered with TargetBay to create a streamlined, customer-first review strategy. The first step was implementing automated review request flows that reached out to customers after each purchase, encouraging them to share their honest experiences without adding extra work for the BCH team.

To make participation rewarding, BCH introduced exclusive coupon incentives, which not only increased review submissions but also drove repeat purchases. Dynamic review widgets were then strategically placed across product pages, site pages, and bulk listings, turning authentic feedback into powerful social proof that influenced buying decisions.

TargetBay’s seamless integration with Google and Walmart expanded the visibility of BCH’s reviews, helping potential buyers discover verified experiences across multiple channels. The transition required minimal developer involvement, and with dedicated support from TargetBay’s success team, BCH was able to confidently manage reviews, showcase trust, and convert hesitant shoppers into loyal customers.

Results:

✔️ 6X higher revenue from review-driven coupon campaigns.

✔️ 2,544 total reviews collected, boosting buyer trust.

✔️ 2,800+ orders influenced by authentic customer reviews.

✔️ 3,800+ review clicks from 1,800+ unique shoppers, driving sales.

Overall Impact

🎯 Turned authentic customer voices into a key sales driver.

🎯 Enhanced buyer confidence across a wide product catalog.

🎯 Improved multi-channel visibility with Google and Walmart integrations.

🎯 Streamlined review collection and management after migrating from BigCommerce.

🎯Established a sustainable review-driven sales strategy for long-term growth.

BCH

Conclusion:

BCH Technologies’ partnership with TargetBay transformed the way they engage with customers. By streamlining review collection, showcasing authentic feedback, and integrating with key platforms like Google and Walmart, they turned social proof into a powerful growth engine. This strategic shift not only boosted revenue but also strengthened customer trust, creating a loyal and engaged community around their brand.