Founded in 2017 by Cristina Reding, Aroma Retail is a Las Vegas–based luxury home fragrance brand that brings signature resort scents into everyday spaces. With over 100 signature fragrances and a flagship experience, the brand helps customers recreate the atmosphere of world-class resorts at home. Led by Cristina and CEO Jim Reding, Aroma Retail combines pure-grade, toxin-free oils with expert scent design to make every space unforgettable.
Las Vegas, NV
Points-based rewards system to encourage repeat purchases
Easy earning and redemption options for seamless engagement
Customer insights to track and understand buying behavior
Integrated storefront experience for a smooth checkout journey
Personalized post-purchase communication to boost retention
Aroma Retail, a luxury home fragrance brand bringing world-class resort scents into everyday spaces, has always focused on creating memorable sensory experiences for its customers. As the brand continued to grow, it sought a way to strengthen customer relationships and encourage repeat purchases without compromising on its premium identity.
By integrating TargetBay Rewards, TargetBay’s customer loyalty and rewards product, Aroma Retail elevated the shopping experience, making every purchase feel personal and valued. Within weeks of implementation, the brand saw a dramatic increase in orders, thousands of new customers joining, and consistent engagement through reward redemptions.
TargetBay Rewards helped Aroma Retail not only drive measurable growth but also transform brand interactions into emotional connections that inspire long-term loyalty.
Before migrating to TargetBay, Aroma Retail had already built a devoted following of fragrance lovers drawn to its signature resort-inspired scents. However, the brand faced a key challenge as new customers continued to grow steadily, repeat purchases and long-term engagement remained limited.
Despite its impressive reach, Aroma Retail lacked the right tools to analyze customer behavior, reward loyalty, and deliver personalized post-purchase experiences. Their previous setup made it difficult to track returning shoppers or understand what truly motivated them to buy again.
As a result, Aroma Retail struggled to convert one-time buyers into lifelong customers. The brand needed a connected platform that could unify data, engagement, and rewards, helping them nurture stronger relationships, increase repeat sales, and do so without compromising the luxury essence of their brand experience.
✔️ Strengthen customer retention and repeat purchase rates.
✔️Reward loyal customers and enhance post-purchase satisfaction.
✔️ Gain better visibility into customer behavior and preferences.
✔️ Build stronger emotional connections with existing customers
✔️ Increase overall engagement without relying on discounts.
To overcome its retention challenges, Aroma Retail migrated to TargetBay Rewards. The brand used our product to create a seamless and engaging experience that rewarded customers for every purchase, encouraged repeat shopping, and built long-term trust.
With TargetBay Rewards, Aroma Retail gained complete visibility into customer purchase patterns, reward redemptions, and engagement trends. This helped the team understand what motivated buyers and tailor experiences that kept them coming back.
The product made loyalty simple yet impactful; customers could easily earn, track, and redeem rewards, while the brand could measure performance and refine its customer engagement strategies.
By using TargetBay Rewards, Aroma Retail transformed how customers interacted with the brand, turning everyday transactions into lasting relationships that reflected the brand’s premium fragrance experience.
✔️ 5 X increase in total orders – Orders surged over 33,000.
✔️ 23K+ new customers gained.
✔️ 5.8% reward redemption rate in 30 day.
✔️ Consistent engagement over 90 days.
✔️ Improved retention and brand affinity.
Overall Impact
🎯 Strengthened customer relationships through meaningful engagement.
🎯 Built long-term loyalty among both new and existing shoppers
🎯 Increased overall customer lifetime value and retention rate.
🎯 Created a consistent, rewarding shopping experience.
🎯 Reinforced Aroma Retail’s position as a premium, customer-focused brand.
Aroma Retail’s partnership with TargetBay Rewards redefined how the brand connects with its customers. By turning every purchase into a rewarding experience, the brand successfully bridged the gap between engagement and loyalty.
What started as a goal to improve retention evolved into a complete transformation of the customer journey, one that deepened relationships, inspired repeat purchases, and strengthened the brand’s premium identity.
With TargetBay Rewards, Aroma Retail proved that meaningful rewards and personalized experiences can drive not just growth, but genuine brand advocacy.
