A Shopify automated email is exactly what it sounds like: an email that is sent without any human intervention. They save time and improve profits by sending the right message to the right person at the right time.
You can set up automations in your Shopify email marketing software like BayEngage, including automatic welcome emails, shipping notifications, notifications when orders are abandoned, reminders to leave a review, and more.
They save you time because you don’t need to manually send out the same emails over and over again for every customer who receives them.
They are customizable so that you can tailor them to fit with your brand’s personality and style guide. You can also create templates within your email marketing platform to use whenever needed—just choose which one fits best for each situation!
They increase conversion rates because they provide relevant information when someone wants it most (like order status). This will help keep customers engaged throughout their shopping journey or after-purchase experience.
Automated email marketing is a series of emails that are sent out automatically based on subscriber activity.
As these emails are triggered by the actions of your subscribers, they require little work on your part. Automated emails can be sent in response to an action that a subscriber takes, or to an action in your store. You can send automated emails if a customer abandons their cart, if they leave without completing their purchase, if they make a purchase, or if they subscribe to your marketing emails.
Cart abandonment emails are triggered when a customer has added items to their online shopping cart but did not complete the order. The most common reason for cart abandonment is that the checkout process is taking too long or is too complicated, but some customers may also be waiting for a sale.
Sending an email to remind a customer about their abandoned cart can help you recover sales. This type of email should provide details about the items in the cart and offer incentives to complete the purchase (for example, free shipping). It’s also important to make sure that your checkout process is as fast and easy as it can be since this can help prevent customers from leaving in the first place!
If you have an e-commerce store, then you know how frustrating it can be when customers abandon their carts without completing their order. But what if there was a way to recover those lost sales? Well, there is with automated emails! BayEngage8 lets you set up rules so that when someone abandons their shopping cart on your Shopify store site—it automatically sends them an email reminding them about what they left behind.
An order confirmation email is generally the first automated email retailers send to their customers. This message lets them know you’ve received their order and provides a summary of the purchase details, including the items they ordered, cost per item, shipping fees, total cost and expected delivery date.
At this stage in the buyer’s journey, your focus should be on telling customers what to expect next and putting their minds at ease. Use this as an opportunity to address any questions or concerns they might have about shipping costs or times. It can also be a great place for upselling if you have similar products or accessories that would match well with something they bought. If you offer gift wrapping or registry services, consider including links to these pages so customers can easily navigate to them during checkout for future purchases.
A shipping confirmation email is an automatic notification sent by your store to a customer’s inbox when you’ve processed and shipped their order. Shipping confirmation emails are usually sent at the same time as a shipping tracking number becomes available.
In addition to reaffirming that the product has been sent, these automated emails can also include other helpful information like how to track their package, update them on delivery status, provide a link to your return policy and more.
You may also want to add links to your social media accounts or contact information so customers know where they can reach out if they have any questions about their purchase or feedback for your brand.
Win-back emails are best used to engage customers who haven’t purchased in a while. They can be a series of emails sent over a specific time period, such as one per week over the course of three weeks.
Since it may have been months since your customers last engaged with your brand, consider adding some extra incentives to encourage them to return and start shopping again. For example, you could include a special discount code in your win-back email that they can use on their first purchase after returning.
When executed well, win-back emails tend to have higher open rates than other automated emails because people feel more inclined to check for updates or discounts from companies and brands that they’ve previously shopped with.
Customer feedback is one of the most important things for a Shopify store. Getting it, and acting on it, can be the difference between having a business that succeeds and one that fails. But how do you get customer feedback? There are two ways stores usually do this: customer satisfaction surveys and customer reviews.
They help you improve your store.
They can help build trust by showing customers that you care about them
– Keep it simple. Of course, all emails are valuable and should be designed in a way that entices people to read the message and make a purchase. However, when sending an automated birthday email, stick with the basics! People will value simplicity over more features and special touches too many times; use this insight to create something that fits the brief but can still be interesting for your customers.
– Create a gift guide. In our experience, creating a gift guide is one of the best ways to encourage people to buy something from you on their birthday—especially if it has already been featured in previous emails. We recommend creating a list of things they could get or send themselves that would express their own personal style and interests (this doesn’t have to be done in advance). Once they’ve bought the item(s), you can let them know how much they’ll save by buying through Shopify this time around (if applicable). A few other ideas include:
– Customized postcard or greeting card created exclusively for that customer by Shopify’s Paperless Post
– An exclusive discount code sent via email or text message with instructions on where they can go to avail themselves of the promotion
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