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Black Friday
Email Marketing
Playbook 2025

Master BFCM performance with insights from 1,404 brands and 5,025+ campaigns. Get 99+ proven subject lines, 30+ email templates, wrapped in a 10-page guide covering send times, winning sequences, real-time tactics, and a 14-day post-BFCM retention plan.

Join 1,840+ brands in preparing to win BFCM 2025

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What's Inside the Playbook

Everything you need to dominate Black Friday and Cyber Monday 2025

Plan to Win

Strategic planning framework to set clear goals and KPIs for your BFCM campaign

• Goal-setting strategies

• Revenue forecasting methods

• KPI tracking frameworks

Perfect Your Timing

Strategic planning framework to set clear goals and KPIs for your BFCM campaign

• Best days & times to send

• Email frequency guidelines

• Timezone optimization tips

Write High-Converting Content

Strategic planning framework to set clear goals and KPIs for your BFCM campaign

• 99+ high-converting subject lines

• 30+ email templates

• Content best practices

Execute Smart Sequences

Pre-built email sequences and automation workflows that drive maximum conversions

• Pre-BFCM warmup sequences

• Peak day campaign flows

• Cart abandonment recovery

Optimize in Real Time

A/B testing strategies and performance metrics to maximize ROI during the campaign

• A/B testing frameworks

• Real-time performance tracking

• Quick optimization tactics

Retain & Re-Engage

14-day post-BFCM playbook to convert one-time buyers into loyal repeat customers

• Post-purchase nurture sequences

• Win-back campaign strategies

• Loyalty program integration

Get Your Free BFCM Playbook >

Ready to Implement These Strategies
Without the Manual Work?

While the playbook gives you the blueprint, executing a winning BFCM campaign still requires hours of planning, scheduling, and optimization. What if AI could handle all of that for you automatically?

INTRODUCING

AI Email Agent by TargetBay

Transform your email marketing with AI-powered automation that handles everything from campaign planning to personalization. Our intelligent agent works 24/7 to optimize your BFCM performance.

  • Intelligent Campaign Scheduling

AI automatically plans and schedules your entire BFCM campaign calendar

  • AI-Powered Content Generation

Create compelling subject lines, copy, and CTAs optimized for conversions

  • Predictive Analytics & Insights

Get AI recommendations based on customer behavior and campaign performance

  • Automated Personalization at Scale

Deliver 1:1 personalized experiences to every subscriber automatically

Learn more about AI Email Agent >

AI Email Agent Dashboard
Book a Demo

See how AI Email Agent can transform your BFCM campaigns with intelligent automation

Trusted by 4,240+ eCommerce Brands Worldwide

4,240+

Active Brands

3B+

Emails Sent

10M+

Reviews Collected

"TargetBay's email marketing platform has been phenomenal for our business. The automation and personalization features helped us increase customer engagement and drive significant revenue growth."
Brandan Adams
Brandan Adams
Owner, Elite Athletic Gear
"With BayEngage's email automation, we've streamlined our marketing campaigns and significantly improved our customer retention. The platform makes it easy to send targeted messages that convert."
Adam Brown
CEO, ProRollers
"BayEngage helped us transform our email marketing strategy and become a leading skincare retailer. The advanced segmentation and personalization features deliver exceptional results."
Sarah Mitchell
Head of Digital Marketing, Elina Organics

Get Everything You Need to Dominate BFCM 2025

Your complete guide to crushing Black Friday is just one click away. Download now and start building your winning strategy today.

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