Black Friday
Email Marketing
Playbook 2025

Master BFCM with proven strategies backed by data from 1,404 brands and 5,025+ campaigns. With it comes, 99+ high-converting subject lines, and 30+ email templates. This comprehensive 10-page guide delivers everything you need: optimal send times, winning sequences, real-time optimization tactics, and a complete 14-day post-BFCM retention strategy to turn holiday shoppers into loyal customers.

BFCM Playbook featured

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What's Inside the Playbook

Everything you need to dominate Black Friday and Cyber Monday 2025

Plan to Win

Strategic planning framework to set clear goals and KPIs for your BFCM campaign

Goal-setting strategies

Revenue forecasting methods

KPI tracking frameworks

Perfect Your Timing

Strategic planning framework to set clear goals and KPIs for your BFCM campaign

Best days & times to send

Email frequency guidelines

Timezone optimization tips

Write High-Converting Content

Strategic planning framework to set clear goals and KPIs for your BFCM campaign

99+ high-converting subject lines

30+ email templates

Content best practices

Execute Smart Sequences

Pre-built email sequences and automation workflows that drive maximum conversions

Pre-BFCM warmup sequences

Peak day campaign flows

Cart abandonment recovery

Optimize in Real Time

A/B testing strategies and performance metrics to maximize ROI during the campaign

A/B testing frameworks

Real-time performance tracking

Quick optimization tactics

Retain & Re-Engage

14-day post-BFCM playbook to convert one-time buyers into loyal repeat customers

Post-purchase nurture sequences

Win-back campaign strategies

Loyalty program integration

Ready to Implement These Strategies
Without the Manual Work?

While the playbook gives you the blueprint, executing a winning BFCM campaign still requires hours of planning, scheduling, and optimization. What if AI could handle all of that for you automatically?

INTRODUCING

AI Email Agent by TargetBay

Transform your email marketing with AI-powered automation that handles everything from campaign planning to personalization. Our intelligent agent works 24/7 to optimize your BFCM performance.

AI automatically plans and schedules your entire BFCM campaign calendar

Create compelling subject lines, copy, and CTAs optimized for conversions

Get AI recommendations based on customer behavior and campaign performance

Deliver 1:1 personalized experiences to every subscriber automatically

AI Email Agent Dashboard

See how AI Email Agent can transform your BFCM campaigns with intelligent automation

Trusted by 4,240+ eCommerce Brands Worldwide

4,240+

Active Brands

3B+

Emails Sent

10M+

Reviews Collected

Get Everything You Need to Dominate BFCM 2025

Your complete guide to crushing Black Friday is just one click away. Download now and start building your winning strategy today.